Tokyo, Japan Sony Group Corporation (Sony) announced today that it will participate in CEATEC 2025, taking place from October 14 to 17 at Makuhari Messe in Chiba City. Under the theme “Beyond the Boundaries,” Sony will spotlight the work of the Sony Acceleration Platform—a dynamic business development initiative that drives innovation both within Sony and in collaboration with external partners.
A Vision for the Next Decade: Creativity and Kando Without Limits
Guided by its long-term Creative Entertainment Vision, which looks ahead to where Sony aims to be in 10 years, the company is working toward a future where “Kando”—emotional impact and inspiration—is generated endlessly through creativity and technology.
Central to this vision are Sony’s “boundary spanners”—individuals and teams who connect creators, partners, employees, and businesses across traditional organizational lines to generate new value. The Sony Acceleration Platform acts as a catalyst for this boundary-spanning approach, nurturing innovation across the Sony Group and beyond.
Inside the CEATEC 2025 Exhibit
Visitors to Sony’s booth will experience real-world examples of value creation beyond boundaries and learn how the Sony Acceleration Platform supports innovation globally. The booth will feature key services, case studies, and collaborations that have emerged since the platform’s inception in 2014.
Sony Acceleration Platform: Purpose and Progress
A comprehensive overview of the platform’s mission, accomplishments to date, and future strategy. Learn how the platform helps incubate and scale new ideas across industries and regions.
Platform Services & Tools for Innovation
Explore the range of services offered by the Sony Acceleration Platform, including:
- Acceleration Service: Helping businesses tackle growth challenges.
- Boundary Spanning Service (launched January 2025): A business-matching platform that connects partners across industries and geographies to unlock new collaborative potential.
REON POCKET: A Success Story in Wearable Innovation
An in-house startup turned global success, REON POCKET is a wearable thermal device commercialized in 2020 through the Sony Acceleration Platform. It spun off in 2023 and is now sold worldwide by Sony Thermo Technology Inc. The booth will feature the high-end REON POCKET PRO, released in May 2025.
Partnering with the Sony Innovation Fund
Sony’s corporate venture capital arm, the Sony Innovation Fund (SIF), invests in emerging startups. Since 2022, it has partnered with the Sony Acceleration Platform to provide hands-on support to its portfolio companies. Case studies and collaborative efforts will be presented at the booth.
Joint Initiatives with Sony Music Solutions
In collaboration with Sony Music Solutions Inc. (SMS), the platform delivers unique entertainment-focused business solutions. Since 2024, this partnership has produced services leveraging artist IP and character branding. Visitors can explore current offerings and success stories.
Global Expansion: Supporting Innovation Worldwide
Since establishing its first overseas base in Sweden (2016), the Sony Acceleration Platform has expanded its reach into Europe, North America, Africa, and Asia, partnering with startups, universities, and innovation hubs worldwide. The exhibit will highlight international case studies and collaborative projects.
Sony Group’s Broader “Boundary-Spanning” Innovations
Beyond the Sony Acceleration Platform, the exhibit will also showcase wider cross-sector initiatives within the Sony Group that reflect its boundary-breaking spirit.
The Last of Us: Expanding IP Across Media
Sony’s multi-platform development of the hit game The Last of Us serves as a prime example of IP maximization. Beyond gaming, the franchise has grown to include an HBO Original drama series and a location-based entertainment experience, unveiled at CES 2025. These efforts illustrate Sony’s ability to bridge entertainment domains.
Mapray: Pioneering Digital Twin Technology
Mapray is an open digital twin development platform that aggregates 3D and geospatial data for next-generation service creation. Using the powerful maprayJS graphics engine and Mapray Cloud, the platform enables high-speed rendering and real-time data distribution. Currently leveraging the Boundary Spanning Service, Mapray is actively seeking partners and customers to co-create new value.
For more details on the exhibit and Sony’s innovation activities, please visit our CEATEC 2025 special website.
