Motive Delivers Seamless eSIM Activation for Luxury European Automotive Brand Across Latin America
Motive, a global leader in connected device lifecycle management and automation, has announced a milestone partnership with one of the largest mobile network operators in Central and South America. This collaboration introduces a breakthrough in automotive connectivity for a prestigious European luxury car manufacturer, marking the first large-scale deployment of seamless eSIM-based mobile activation for connected vehicles in Mexico — and soon across the broader Latin American region.
Powered by Motive’s industry-leading Entitlement Server, this solution enables the operator’s subscribers to securely link their mobile identities to their vehicles through embedded SIM (eSIM) technology. Built on GSMA-compliant standards, the system provides a frictionless way for drivers to activate and manage mobile subscriptions directly from their car—no manual pairing, QR codes, or extra devices required.
This innovation brings the sophistication of smartphone connectivity into the automotive space, allowing users to experience the same level of convenience, personalization, and reliability they expect from their mobile devices—now inside their vehicles.
Transforming the Connected Vehicle Experience
Until now, automotive connectivity in the region has faced challenges related to fragmentation, manual activation, and inconsistent service availability across carriers and countries. Motive’s solution eliminates these barriers by combining intelligent entitlement, secure provisioning, and network automation in one streamlined platform.
Through this integration, drivers can activate their mobile subscription simply by entering their vehicle. Whether accessing navigation, in-car entertainment, or voice and data services, users enjoy continuous, secure, and privacy-first mobile access—even when moving between countries in Latin America.
“This deployment showcases the power of intelligent entitlement and provisioning,” said Francisco Viana, Vice President of Sales for Latin America at Motive. “It simplifies the user experience and opens the door to scalable, connected car services for any operator or automotive brand worldwide. What was once a complex process is now seamless, secure, and ready for mass adoption.”
Key Capabilities of Motive’s Entitlement Server
Motive’s Entitlement Server acts as the secure bridge between the mobile network and the connected vehicle ecosystem. Its design ensures that operators and automotive manufacturers can deliver next-generation connected services while maintaining carrier-grade reliability, user privacy, and regulatory compliance.
The deployment in Mexico includes the following core capabilities:
- User Identity Federation:
The system securely links a driver’s personal mobile identity with the vehicle’s onboard connectivity platform. This ensures that each user’s settings, preferences, and subscription details follow them automatically when they enter the car. - Dynamic eSIM Profile Provisioning:
Drivers can automatically download and activate their mobile profiles on the car’s embedded SIM, eliminating the need for manual setup or dealer assistance. This enables near-instant connectivity activation directly through the vehicle interface. - Session-Aware Management:
The platform intelligently manages user sessions, ensuring that mobile profiles are only active while the authorized driver is using the vehicle—ideal for shared mobility, rental, or fleet applications where user privacy and data separation are critical.
Together, these capabilities create a frictionless digital bridge between a user’s mobile identity and their connected car, reinforcing the growing ecosystem of intelligent, on-demand mobility services.
Regional Expansion and Future Growth
Currently operational in Mexico, the deployment represents the first phase of a broader rollout that will extend across the operator’s numerous affiliates throughout Latin America. This expansion is expected to connect tens of millions of vehicles from the luxury brand across multiple markets in the region over the next several years.
By standardizing connectivity activation and management, Motive’s solution not only enhances the customer experience but also simplifies logistics for mobile operators and automotive OEMs. It supports scalability, reduces operational complexity, and opens new revenue opportunities through subscription-based connected services.
As regional demand for smart mobility solutions accelerates, this collaboration underscores how the convergence of telecom and automotive technologies can redefine the in-vehicle digital experience. Motive’s Entitlement Server provides the flexible foundation needed to support emerging services such as real-time navigation updates, integrated infotainment, advanced driver assistance systems (ADAS), and more—powered by secure mobile connectivity.
Built on Proven, Carrier-Grade Technology
The Motive Entitlement Server is part of the company’s comprehensive suite of device and service management solutions, already deployed by over 150 leading communication service providers (CSPs) worldwide. It enables real-time management of device entitlements, secure eSIM provisioning, and support for advanced network capabilities such as Voice over LTE (VoLTE), Voice over Wi-Fi (VoWiFi), and Rich Communication Services (RCS).
This carrier-grade platform is designed for reliability, compliance, and interoperability, allowing service providers to efficiently manage devices across Fixed, Mobile, and IoT networks. The same technology supporting smartphones, tablets, and wearables now extends to the automotive domain—delivering a unified, end-to-end experience across all connected devices.
For more information on how Motive’s Entitlement Server empowers operators and OEMs to scale next-generation connectivity across automotive, mobile, and IoT ecosystems,
About Motive
Motive is a global leader in connected device lifecycle management and automation. With decades of experience enabling the world’s most advanced communication networks, Motive empowers service providers to simplify device activation, streamline operations, and deliver innovative connected experiences.
Managing over 1.8 billion devices across 150+ global deployments, Motive helps telecom operators and enterprises maximize their infrastructure investments and bring next-generation services to life. From mobile to fixed-line to IoT, Motive’s solutions power the connected world.
