Xsolla Expands Fintech Ecosystem to Boost Player Loyalty and Security This Holiday Season
Xsolla, a global video game commerce company that helps developers launch, grow, and monetize their games, today announced a major expansion of its fintech ecosystem with a suite of Xsolla-owned payment methods—arriving just in time for the busiest shopping season of the year. As holiday sales and in-game transactions surge, these new tools are designed to help developers strengthen player loyalty, reduce friction at checkout, and deliver secure, trusted payment experiences to players around the world.
The gaming industry’s holiday period represents a critical moment for developers to deepen player relationships and drive revenue growth. In response, Xsolla continues to invest in innovative financial technologies that bring together commerce, loyalty, and security into one cohesive ecosystem.
The newly expanded portfolio includes Xsolla Gold Gift Cards, the Xsolla Pay Loyalty Program, and enhanced Network Token security—all part of Xsolla’s strategy to create a unified, player-first payments experience that empowers developers globally.
“These innovations reflect our commitment to building a trusted payments foundation for the global games ecosystem,” said Chris Hewish, President of Xsolla. “By owning and expanding our fintech infrastructure, we’re enabling developers to deliver seamless, rewarding experiences that turn everyday transactions into lasting player connections.”
Expanding Xsolla Gold: Gaming’s Universal Gift Card
At the heart of the fintech expansion is Xsolla Gold, Xsolla’s own branded gift card, which allows players to easily purchase games, digital items, and in-game content.
This holiday season, Xsolla Gold will reach new heights with a major retail expansion into 10,000 stores across the United States, providing millions of players with a fast, reliable way to share the gift of gaming. Both physical and digital versions of Xsolla Gold will be available, making it ideal for last-minute shoppers and gaming enthusiasts alike.
Developers benefit as well—Xsolla Gold eliminates the complexity and cost of creating custom-branded gift cards while offering a globally recognized alternative that works across multiple platforms.
What’s more, Xsolla Gold now supports global spending. Previously limited to U.S. dollars, the program now enables seamless cross-border transactions with automatic conversion into local currencies. Players anywhere in the world can purchase, send, and redeem Xsolla Gold, opening new international monetization opportunities for developers.
Rewarding Loyalty with Xsolla Pay
Complementing Xsolla Gold is the Xsolla Pay Loyalty Program, a new feature integrated directly into Xsolla Pay, the company’s branded accelerated checkout solution.
Through this program, players earn loyalty points with every purchase, particularly during the holiday season when spending, gifting, and engagement peak. Those points can later be redeemed for rewards, encouraging continued interaction and repeat purchases long after the holidays are over.
For developers, the Xsolla Pay Loyalty Program represents a powerful way to capitalize on seasonal transaction spikes while also fostering long-term player retention. By incentivizing repeat behavior and rewarding engagement, developers can transform one-time shoppers into loyal fans who return throughout the year.
Strengthening Security with Network Tokens
Security and reliability remain at the core of the expanded fintech ecosystem. Xsolla has implemented Network Tokens, an advanced payment technology developed in partnership with Visa and Mastercard.
Network Tokens replace sensitive card numbers with secure, automatically updating digital tokens, dramatically reducing fraud risk by up to 30% and increasing authorization approval rates by 3–7%. Even when a player’s physical card expires or is reissued, tokenized transactions continue seamlessly—ensuring uninterrupted service and a trusted checkout experience.
As global spending accelerates during the holidays, this added layer of protection ensures that every transaction remains smooth, secure, and compliant—protecting both developers and their players.
A Long-Term Vision for Global Game Commerce
Xsolla’s continued investment in proprietary payment solutions reflects its broader mission to simplify and unify global game commerce. By developing and owning its fintech infrastructure, Xsolla provides partners with the flexibility and scalability to meet evolving player expectations and market demands.
“Our goal is to make global payments simple, rewarding, and secure for everyone involved—developers, publishers, and players,” added Hewish. “Through our fintech ecosystem, we’re giving our partners the tools to connect with more players, drive sustainable revenue, and deliver experiences that keep gamers engaged and inspired.”
As the 2025 holiday season unfolds, Xsolla’s expanded fintech portfolio positions the company—and the developers it supports—at the forefront of the industry’s evolution toward more secure, rewarding, and player-centric commerce experiences.
