AsiaIPEX Creative Hub – A Global Platform Empowering Creative Intellectual Property and Innovation
Asia IP Exchange (AsiaIPEX) is a comprehensive and free online platform dedicated to showcasing intellectual properties (IPs) from around the world. Developed and operated by the Hong Kong Trade Development Council (HKTDC), the platform plays a vital role in fostering international IP trading, collaboration, and business development. Designed as a global resource hub for organizations, creators, inventors, investors, legal experts, and industry professionals, AsiaIPEX offers an extensive database of commercialisable intellectual property assets and serves as a bridge connecting global IP players across industries and markets.
The platform is structured into two main sections: Creative Hub and Tech Hub, enabling users to navigate efficiently according to their business focus and areas of interest. Through these specialized hubs, AsiaIPEX supports the entire IP ecosystem—from creation and legal protection to commercialisation, licensing, and investment partnerships.
Empowering the Creative Sector Through AsiaIPEX Creative Hub
Supported by the Cultural and Creative Industries Development Agency (CCIDA*), the AsiaIPEX Creative Hub highlights an expansive array of creative IPs originating from sectors such as publishing, film production, animation, character design, branding, and licensing. The Creative Hub acts as a marketplace that connects creative IP owners with potential collaborators, distributors, licensors, and service providers who can help transform creative concepts into scalable commercial ventures.
In addition to showcasing IP assets, the platform offers valuable resources to help users better understand the intellectual property landscape. This includes tools, regulatory updates, educational materials, practical guides, IP-related legal frameworks, and industry news. Users can also access case studies and success stories demonstrating how leading brands and creators have leveraged IP strategies to drive competitiveness, expand influence, and unlock new revenue streams.
The Creative Hub therefore supports businesses in navigating challenges such as copyright management, licensing negotiation, protection of digital content, and cross-border commercialization. For smaller creators and emerging brands, the platform offers exposure and opportunities that might otherwise be difficult to access. For investors and corporations, it provides insight into promising creative assets with strong market potential.
Whether you are a brand owner seeking character licensing partnerships, a production studio exploring adaptation rights, a publisher searching for distribution channels, or a designer aiming to monetise creative output, AsiaIPEX Creative Hub delivers a powerful ecosystem that fosters collaboration, innovation, and sustainable growth.
Showcasing Innovation and IP Commercialisation at the BIP Asia Forum 2024
To demonstrate real-world examples of how Hong Kong brands successfully leverage creative IPs for business transformation, AsiaIPEX will establish a dedicated Display Area at the 15th Business of IP Asia Forum (BIP Asia Forum), held from 4–5 December at the Hong Kong Convention and Exhibition Centre (HKCEC). This prominent annual event—one of the world’s leading gatherings for IP business professionals—brings together more than 100 influential speakers and delegates from industry, government, academia, and investment sectors.
The 2024 Forum is themed “Leverage IP to Finance Business Growth”, emphasizing the increasing role of intellectual property in corporate financing, commercial strategy, innovation development, and brand evolution. As global businesses face new opportunities and competition driven by digital transformation and technological advances, IP is emerging as a strategic asset that directly influences valuation, investment attraction, business resilience, and international expansion.
IP-Driven Transformation of Hong Kong Brands
A key highlight of this year’s Forum will be the breakout session titled “IP-Driven Transformation of Hong Kong Brands.” In this discussion, speakers will explore how local companies are using IP as a competitive advantage to transform traditional business models, scale into new markets, strengthen brand identity, and diversify product and service offerings. The session aims to uncover strategic approaches such as co-branding partnerships, licensing agreements, storytelling development, and digital transformation initiatives.
From lifestyle and entertainment companies to heritage brands and retail enterprises, Hong Kong’s creative ecosystem demonstrates how IP serves as a catalyst for innovation and relevance in the global marketplace. By adopting structured IP strategies, brands are better equipped to expand beyond geographical limitations, identify new customer segments, and enhance long-term value.
Exploring Revenue Growth Through IP Collaboration and Digital Integration
Another major focus session, “IP Economy,” will feature renowned guest speakers including:
- Mark Kingston, CEO and Co-founder of Libertas Brands, holder of the exclusive global rights to the popular character property “Fuggler”.
- Perry Chung, Executive Director, Strategic Development and Commercial Operations of Ocean Park.
Their insights will examine how companies can utilize the online-to-offline (O2O) closed-loop model to amplify IP value. Through collaboration between digital engagement channels and physical experiences, brands can create immersive, multi-touchpoint interactions that boost revenue, enhance consumer loyalty, and extend product life cycles. For example, well-managed character IPs can evolve from toys to multimedia content, theme-park experiences, merchandise collections, and international licensing-driven franchises.
Speakers will also address strategies such as:
- Expanding customer reach via cross-industry collaboration.
- Incorporating cultural elements into commercial IP development.
- Building long-term sustainability and global recognition through innovative storytelling.
IP Protection and Cross-Border Digital Culture Transactions
The second day of the Forum will present the session “Cross-border Transactions in Digital Culture and Protection of Intellectual Property.” As digital content consumption accelerates worldwide, protecting and commercialising digital cultural assets has become a priority for governments and industry stakeholders.
Representatives from the Zhejiang Cultural Industry Investment Group will discuss policy and regulatory frameworks from Mainland China that support the safeguarding and operation of digital cultural IP. Their insights will help audiences understand emerging opportunities and compliance considerations in overseas IP licensing and cross-border partnerships.
In addition, Antchain and HashKey Group will share professional expertise related to the authentication and trading of real-world assets (RWA) using blockchain technology. They will illustrate how blockchain solutions enhance traceability, protect copyright ownership, and prevent unauthorized usage, thereby ensuring trust and transparency in the evolving digital economy.
Unlocking the Future of IP Commercialisation
As intellectual property increasingly influences the global economy, platforms like AsiaIPEX play a crucial role in enabling access, promoting innovation, and strengthening industry networks. Whether through creative content, technology, or digital assets, IP is becoming a cornerstone of economic value creation and global competitiveness.
Businesses, creators, and professionals are encouraged to explore the extensive resources available through AsiaIPEX Creative Hub and uncover new pathways to growth in the dynamic world of intellectual property.
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