Samsung Brings Art Basel Miami Beach 2025 to Homes Worldwide With New Digital Collection on Samsung Art Store
Samsung Electronics, the global display technology leader and provider of the Official Art TV of Art Basel, has unveiled the Art Basel Miami Beach 2025 Collection, an exclusive digital exhibition now available on Samsung Art Store. The newly launched collection features a curated portfolio of works from 24 contemporary artists who will be showcased at Art Basel Miami Beach from December 5–7, 2025. Through this initiative, Samsung continues to expand the boundaries of how art can be discovered, experienced, and collected within the digital space.
The release reflects Samsung’s ongoing commitment to transforming everyday environments into immersive cultural spaces by merging advanced display innovation with world-class visual art. It also represents the latest chapter in Samsung’s long-standing partnership with Art Basel, one of the world’s most prestigious art fairs celebrated for its influence on global contemporary art trends.
Bringing the Spirit of Art Basel Into the Home
“With the Art Basel Miami Beach 2025 collection, we wanted to bring the distinct energy of the show directly into people’s homes,” said Daria Greene, Head of Content and Curation for Samsung Art Store. “Each artwork carries its own cultural perspective, expanding the ever-growing collection we offer on Samsung Art Store.”
The new digital exhibition is designed to offer the essence of the fair beyond its physical venue—allowing art lovers, collectors, educators, and casual viewers to explore, enjoy, and display a curated selection of contemporary masterpieces from anywhere in the world. Art Basel Miami Beach attracts tens of thousands of visitors annually, and Samsung aims to extend its global reach far beyond the convention center, transforming the experience into an accessible cultural event within private homes, office spaces, galleries, and public institutions.
A Powerful Showcase of Global Voices
The Art Basel Miami Beach 2025 Collection features a diverse and vibrant selection of works from emerging and established artists across multiple continents, representing a broad range of aesthetic styles, media approaches, cultural influences, and artistic narratives. The collection is presented in partnership with seven leading international galleries:
- Instituto de Visión
- Kurimanzutto
- Meredith Rosen Gallery
- Nina Johnson
- Vermelho
- Sean Kelly
- Charlie James Gallery
This coalition of world-renowned galleries contributes to bringing global artistic perspectives to the digital stage, highlighting a rich spectrum of identities, histories, and creative ideologies that reflect contemporary art’s evolving landscape.
Featured Works and Collection Highlights
The hand-selected artworks span photography, painting, mixed media, digital composition, sculpture documentation, and conceptual installations. Among the notable works included in the collection are:
- Olinda Silvano, Energía de la visión de Ayahuasca (2022), presented by Instituto de Visión — a piece rooted in Indigenous Amazonian cultural expression and spiritual ceremony.
- The Pérez Bros, Victoria Park (2025), presented by Charlie James Gallery — celebrating car and street culture through vibrant realism.
- George Nelson Preston, Apenas Cinco Semanas Da Kissama e as Colinas Do Brasil Nos Surpreenderam (2019), presented by Nina Johnson — reflecting Afro-diasporic heritage and personal narrative.
- Jennifer Rubell, 40 Hearts (2018), presented by Meredith Rosen Gallery — a conceptual exploration of sentiment, interaction, and emotional symbolism.
- Aycoobo, Luna Ilena (2024), presented by Instituto de Visión — exploring ancestral storytelling and cosmic themes.
Every piece has been optimized for digital presentation, balancing artistic integrity with the ultra-realistic display quality offered by Samsung’s advanced TV technology.
Elevating Art Discovery Through Technology
This launch marks the fifth digital Art Basel collection featured on Samsung Art Store, reinforcing a vision shared by both Samsung and Art Basel to innovate and expand art accessibility. The partnership exemplifies how digital transformation continues to reshape how the world engages with creative expression. By integrating art into the television experience, Samsung enables new forms of everyday cultural interaction—without physical constraints such as geography, gallery access, or collecting experience.
“Art Basel’s partnership with Samsung continues to expand the ways in which our galleries and artists can reach new audiences,” said Vincenzo de Bellis, Chief Artistic Officer and Global Director of Art Basel Fairs. “By bringing a curated selection from Art Basel Miami Beach into homes around the world, this initiative extends the fair’s artistic vision beyond the halls of the convention center and broadens the possibilities for discovery, engagement, and visibility.”
He added, “We are delighted to see these works presented on Samsung Art Store, reflecting the depth of our exhibitors, the global resonance of their artists and the evolving formats through which contemporary art is experienced today.”
Transforming the Home Viewing Experience
Samsung Art Store, available primarily through The Frame, has grown into the world’s largest digital art platform, featuring more than 4,000 artworks from over 800 artists, spanning major museums, cultural institutions, and private collections worldwide. This includes partnerships with The Louvre, Tate Modern, The Metropolitan Museum of Art, The National Gallery, and many others.
The Frame is engineered to blend television and fine art display seamlessly, offering:
- Matte Display technology for a lifelike, glare-free viewing experience
- Art Mode, which transforms the screen into framed artwork when powered down
- Customizable bezels to complement interior style
- High-resolution picture quality that preserves texture, color integrity, and depth
Samsung has led the global TV market for 19 consecutive years, powered by continual innovation in display fidelity and user experience. This expertise plays a crucial role in making digital art visually compelling and authentic.
Expanding the Future of Digital Art and Collecting
The Art Basel Miami Beach 2025 Collection reflects a broader industry movement in which:
- Digital displays are becoming central to modern collecting and interior design
- Art discovery is shifting from elite circles to global audiences
- Technology is enabling more sustainable, flexible, and inclusive models
- Artists gain new channels for distribution and income
- Cultural institutions are integrating hybrid physical-digital programming
Samsung’s approach bridges the physical world and digital innovation, giving individuals the ability to curate personal cultural environments with simplicity and style.
Source Link:https://news.samsung.com/
