Samsung Launches The Freestyle+, Bringing Smarter AI and True Portability to Everyday Entertainment
Samsung Electronics has officially announced the global launch of The Freestyle+, its newest AI-powered portable projector designed to deliver a more adaptive, personalized, and effortless entertainment experience across virtually any space. Revealed ahead of CES 2026 in Las Vegas, The Freestyle+ represents the next evolution of Samsung’s portable display lineup—combining intelligent AI-driven optimization, enhanced brightness, and expanded content capabilities in a compact, go-anywhere design.
Building on the iconic cylindrical form factor of the original Freestyle, the new Freestyle+ introduces advanced artificial intelligence that removes many of the traditional limitations of projection. With minimal setup and almost no manual adjustment required, users can enjoy high-quality visuals whether they’re watching a movie at home, gaming with friends, or streaming content while traveling.
“The Freestyle+ reflects Samsung’s vision of displays that adapt naturally to how people live and move between spaces,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “By combining true portability with intelligent AI that optimizes both the viewing environment and the content itself, The Freestyle+ makes it easier than ever to enjoy a consistent, high-quality viewing experience—wherever you are.”
A New Standard for Effortless Projection
At the heart of The Freestyle+ is AI OptiScreen, Samsung’s latest AI-powered screen optimization technology. Designed to eliminate the friction often associated with projectors, AI OptiScreen allows users to simply place the device, point it toward a surface, and begin watching almost instantly.
Traditional projectors often require careful alignment, manual keystone correction, focus adjustments, and ideal wall conditions. The Freestyle+ replaces those steps with real-time intelligence that continuously adapts to its surroundings, creating a seamless “point and play” experience.
AI OptiScreen is powered by several intelligent features working together in real time:
- 3D Auto Keystone automatically corrects image distortion even when projecting onto uneven, angled, or non-flat surfaces. Whether the image lands on a corner wall, curtain, or slanted surface, the projector intelligently reshapes the image for balanced proportions.
- Real-Time Focus dynamically adjusts sharpness as the projector moves or rotates, ensuring a clear, stable picture without blur or visual noise.
- Screen Fit automatically resizes and aligns the image when used with a compatible projection screen accessory, ensuring optimal framing without manual tweaking.
- Wall Calibration analyzes the color and pattern of the projection surface and compensates accordingly, minimizing discoloration or visual distractions for cleaner, more accurate visuals.
Together, these features ensure that users no longer need a “perfect” space to enjoy projection. The Freestyle+ adapts to the room—rather than the other way around.
Vision AI Companion: A Smarter Way to Interact With Content
Enhancing this intelligent viewing experience is Vision AI Companion, Samsung’s personalized AI platform designed specifically for screens. Vision AI Companion integrates an enhanced version of Bixby with AI services from global partners, enabling more natural, conversational interactions with content.
Users can search for movies, control playback, explore recommendations, or adjust settings using voice commands that feel intuitive rather than scripted. Over time, Vision AI Companion learns user preferences and viewing habits, allowing the projector to deliver more personalized content suggestions and smarter responses.
This AI-driven interaction transforms The Freestyle+ from a simple display device into a responsive entertainment companion—one that understands both the environment and the user.
Designed to Move With You
Portability has always been central to The Freestyle identity, and The Freestyle+ further refines that philosophy. The device features a compact cylindrical design that is easy to pick up, reposition, or pack for travel. Whether moving between rooms at home or taking it outdoors, the Freestyle+ is built to fit seamlessly into modern lifestyles.
With 430 ISO lumens, the new model delivers nearly double the brightness of its predecessor, producing clearer, more vibrant images in everyday lighting conditions. This improvement ensures better visibility in living rooms, bedrooms, or casual social spaces without requiring complete darkness.
One of the standout design elements remains the 180-degree rotating cradle, which allows projection at virtually any angle. Users can project onto walls, ceilings, floors, or tables—no mounts, stands, or extra accessories required. This flexibility enables creative viewing setups, from ceiling movie nights in bed to wall projections during social gatherings.
Importantly, The Freestyle+ is designed for spontaneous use. Users don’t need to worry about whether a room is “right” for projection—the device adjusts automatically, making entertainment feel more natural and accessible.
All-in-One Entertainment, Anywhere You Go
The Freestyle+ is not just portable—it’s also fully self-contained. Samsung has integrated a complete smart entertainment ecosystem directly into the projector, eliminating the need for external streaming devices or consoles.
With built-in access to Samsung TV Plus, certified OTT streaming partners, and Samsung Gaming Hub, users can stream movies, watch live TV, explore on-demand content, or play cloud-based games directly from the projector.
Samsung Gaming Hub expands the Freestyle+ experience beyond passive viewing, allowing users to access cloud gaming services without downloading games or connecting a console. With just a compatible controller and internet connection, the projector becomes a gaming screen that can be used virtually anywhere.
This all-in-one approach ensures that entertainment remains uninterrupted whether users are at home, visiting friends, or traveling.
Immersive Sound in a Compact Design
Audio plays a critical role in immersion, and The Freestyle+ delivers sound that matches its visual capabilities. Despite its compact size, the projector features a built-in 360-degree speaker engineered to produce rich, room-filling audio.
The speaker design ensures that sound disperses evenly throughout the space, creating an immersive experience without the need for external speakers. Dialogue remains clear, while music and effects retain depth and presence.
For users seeking an even more cinematic audio experience, Q-Symphony enables The Freestyle+ to work in sync with compatible Samsung soundbars. Rather than replacing the projector’s audio, Q-Symphony combines both sound sources to create a more layered and cohesive soundstage.
This flexibility allows users to scale their audio experience depending on the setting—compact and portable for on-the-go use, or enhanced and cinematic at home.
Showcased at CES 2026, Rolling Out Globally
Samsung will officially showcase The Freestyle+ at CES 2026, taking place January 6–9 in Las Vegas, where attendees will be able to experience its AI-driven features and portability firsthand.
Following its CES debut, Samsung plans a phased global rollout during the first half of 2026, bringing The Freestyle+ to markets worldwide.
As consumer lifestyles continue to shift toward flexible spaces, hybrid living, and mobile entertainment, The Freestyle+ positions itself as a forward-looking solution—one that blends intelligent AI, premium performance, and effortless portability into a single device.
Source Link:https://news.samsung.com/
