Xsolla Launches Two Weeks of Industry Programming, Community Events, and Developer Support Across the United Kingdom
Xsolla, a global leader in video game commerce solutions, has announced an ambitious and wide-ranging program of industry events, partnerships, and community activations across the United Kingdom, running from January 10 to January 22, 2026. The multi-week initiative highlights Xsolla’s continued commitment to strengthening the UK and European games ecosystem while supporting developers at a critical moment in the global games calendar.
Designed to bring together game developers, publishers, creators, investors, and industry partners, the coordinated schedule reflects Xsolla’s mission to help developers launch, grow, and monetize games more effectively across platforms, regions, and business models. Through high-profile sponsorships, thought leadership, live events, and grassroots community engagement, Xsolla aims to foster meaningful connections and provide practical tools that enable sustainable success in an increasingly competitive global games market.
Investing in the UK and European Games Ecosystem
The United Kingdom remains one of Europe’s most influential Gaming hubs, home to world-class studios, a thriving indie scene, and a growing base of mobile and cross-platform developers. Xsolla’s expanded presence across the UK in January 2026 reflects a long-term investment in this ecosystem and a belief in the region’s role in shaping the future of interactive entertainment.
By aligning its programming with major industry moments, including Pocket Gamer Connects (PGC) London, Xsolla is positioning itself at the center of conversations around monetization, direct-to-consumer strategies, and global growth. The initiative also marks the beginning of Xsolla’s 2026 global industry event tour, setting the tone for a year focused on creator empowerment, innovation, and community-driven development.
Supporting Developers in a Changing Market
As the games industry continues to evolve, developers face increasing challenges related to monetization, discoverability, and player acquisition. Platform policies are shifting, global payment expectations are rising, and competition for player attention is more intense than ever. Xsolla’s UK programming is designed to address these realities head-on by offering actionable insights, hands-on learning opportunities, and direct access to commerce expertise.
Berkley Egenes, Chief Marketing and Growth Officer at Xsolla, emphasized the importance of this moment for developers:
Pocket Gamer Connects London brings together one of the most diverse and forward-thinking communities in the global mobile games industry. We’re here to build all the things for the video game industry by helping developers turn great ideas into lasting businesses—across platforms, geographies, and communities. Having worked across thousands of mobile games, we are excited to share new ways developers can expand their reach, strengthen their direct-to-consumer strategies, and build sustainable revenue.
He added that launching the 2026 global tour of industry events in London reflects Xsolla’s belief in the power of community-driven growth and long-term creator support.
Kicking Off with Football, Gaming, and Community Connection
The two-week UK program officially begins on January 10, 2026, with a high-visibility moment that blends sports, gaming, and fan engagement. Xsolla will debut its updated branding through Stevenage FC’s third kit during the club’s match against Luton Town, continuing a multi-year partnership that runs through the 2027–28 season.
More than a traditional sponsorship, the collaboration between Xsolla and Stevenage FC is designed to connect football fans and gamers through shared digital and community experiences. In addition to matchday visibility, the partnership includes ongoing activations across official club channels, reinforcing Xsolla’s commitment to supporting diverse communities and fandoms across multiple platforms.
This unique crossover highlights Xsolla’s broader approach to brand engagement—one that goes beyond conventional marketing to build authentic relationships with players, creators, and fans wherever they engage.
A Central Presence at Pocket Gamer Connects London
The centerpiece of Xsolla’s UK programming takes place on January 19–20, 2026, at The Brewery in London, where Xsolla will serve as a Titanium Sponsor of PGC London, one of the most influential events in the global mobile games industry.
PGC London is expected to attract more than 3,000 attendees, including developers, publishers, investors, platform representatives, and thought leaders from the UK, Europe, and around the world. The event provides a critical forum for discussing trends in mobile gaming, cross-platform development, monetization, and player engagement.
Xsolla’s Booth: A Hub for Developers and Innovation
Located at Booth T02 on the 2nd floor of The Brewery, Xsolla’s presence at PGC London will showcase the company’s new brand identity while serving as a central meeting point for mobile and cross-platform developers.
The booth will offer attendees opportunities to:
- Learn how Xsolla helps studios launch, grow, and scale games globally
- Explore new tools and services designed for direct-to-consumer monetization
- Connect with Xsolla experts to discuss commerce, payments, and player engagement
- Discover strategies to win in 2026 and beyond
By creating an open, collaborative space, Xsolla aims to encourage meaningful conversations and knowledge sharing among developers of all sizes, from indie studios to established publishers.
Unlocking Web Shops: Thought Leadership and Practical Guidance
A major highlight of Xsolla’s involvement at PGC London is its leadership of the Unlocking Web Shops track, a series of interactive sessions designed to help developers better understand and implement direct-to-consumer strategies.
These sessions will focus on how developers can:
- Expand reach beyond traditional app stores
- Strengthen relationships with players
- Reduce dependency on platform fees
- Build sustainable, long-term revenue streams
With platform dynamics continuing to evolve—particularly within the Android ecosystem—Xsolla’s Web Shop solutions offer developers new opportunities to connect directly with their audiences while maintaining flexibility and control.
Key Topics and Sessions at PGC London
Building Genre-Specific Web Ecosystems
Xsolla will host two dedicated sessions for mobile game developers focused on building genre-specific web ecosystems. These sessions recognize that different genres—such as RPGs, strategy games, and casual titles—require tailored approaches to monetization and player engagement.
Sam Gaglani, Executive Vice President of Business Development at Xsolla, will lead both a panel discussion and a hands-on workshop alongside industry partners. Together, they will explore best practices for designing, launching, and optimizing web shops that resonate with specific player communities.
Direct-to-Consumer Revenue Strategies
Another key focus area is helping developers move confidently toward direct-to-consumer (DTC) models. Sessions will examine how web shops and commerce tools can enhance player loyalty, increase lifetime value, and create more personalized purchasing experiences.
Attendees will gain insights into:
- Building stronger player relationships
- Leveraging first-party data responsibly
- Creating offers that feel valuable rather than intrusive
Global Payments and Localization Expertise
Reaching players worldwide requires a deep understanding of regional payment preferences and local market expectations. Xsolla will share guidance on reducing checkout friction, supporting local payment methods, and delivering localized experiences that improve conversion rates across regions.
These insights are particularly valuable for developers looking to scale internationally without adding unnecessary operational complexity.
Developer-First Tools and Services
Throughout the event, Xsolla will highlight its developer-first approach, showcasing tools and services designed to help studios overcome the operational, technical, and commercial challenges of launching and scaling games globally.
From payments and fraud prevention to analytics and customer support, Xsolla’s solutions aim to simplify complexity so developers can focus on creating great games.
Building Community, Not Just Commerce
At its core, Xsolla’s two-week UK program is about more than technology or monetization—it’s about community building. By bringing together creators, developers, partners, and fans through live events and shared experiences, Xsolla reinforces its belief that sustainable success in the games industry is rooted in collaboration and trust.
Source Link:https://www.businesswire.com/
