Global streams surge as ‘BAILE INoLVIDABLE,’ ‘DtMF,’ and ‘Tití Me Preguntó’ lead the most-played tracks after the historic performance
Bad Bunny delivered a historic performance at Levi’s Stadium in Santa Clara, California, as the headliner of the Apple Music Super Bowl LX Halftime Show, joined by special guests Lady Gaga and Ricky Martin. The star-studded set immediately ignited a surge of global fan engagement, with Apple Music reporting unprecedented spikes in real-time listening data following the show.
Within minutes of the halftime performance, the number of simultaneous Bad Bunny listeners on Apple Music soared to seven times its normal level, underscoring the global superstar’s reach and the cultural impact of the event. The performance quickly became one of the most talked-about music moments of the year, driving massive streaming numbers across multiple countries and platforms.
According to Apple Music, the most-streamed Bad Bunny songs immediately after the show were “DtMF,” “BAILE INoLVIDABLE,” and “Tití Me Preguntó.” The countries with the highest streaming activity were the United States, Mexico, Canada, Colombia, and Peru, highlighting his widespread international appeal.
The momentum extended beyond the halftime performance itself. The Apple Music Super Bowl LX Halftime Show press conference with Bad Bunny became the most watched in Super Bowl history within just 48 hours, generating more than 63 million views across live streams, clips, and related social content.
Interest in Bad Bunny’s catalog had already been building in the weeks leading up to the game. After the official halftime show trailer debuted on January 16, plays of his music surged across Apple Music. “BAILE INoLVIDABLE” alone saw a 54 percent increase in plays in the United States and a 36 percent rise globally. The song also experienced strong growth in non-Spanish-speaking markets, with plays increasing by 60 percent in Canada, 54 percent in the United Kingdom, and 43 percent in Brazil.
Fan engagement with the track went beyond streaming. Lyrics views for “BAILE INoLVIDABLE” jumped by 119 percent in the United States and 79 percent worldwide. The song climbed to No. 1 on the U.S. Latin chart and broke into the top 10 in nine U.S. cities. It made especially dramatic chart moves in Chicago and Houston, where it jumped 50 and 71 spots respectively, landing in the top 10 in both cities with large NFL audiences.
Across Apple Music, the top Bad Bunny songs during this surge were “BAILE INoLVIDABLE,” “DtMF,” “Tití Me Preguntó,” “Moscow Mule,” and “Vete.” The cities with the most listeners included Mexico City, New York, Los Angeles, Lima, Chicago, Houston, Dallas, Miami, Santiago, and Ecatepec de Morelos, illustrating his strong presence across North and South America.
Shazam data further confirmed the growing interest in Bad Bunny’s music ahead of the Super Bowl. Fan activity on the platform increased month over month starting in November. In the United States, average daily Shazam recognitions rose 8 percent in January compared with December. Meanwhile, monthly U.S. radio spins of Bad Bunny reached their highest level since June 2025, marking a 13 percent increase over the previous six-month period.
Since being announced as the halftime show headliner, Bad Bunny’s lyrics have been viewed more times on Shazam than those of any other non-English-language artist, with the United States accounting for the highest number of views. On January 16—the day the halftime show trailer dropped—Shazam activity for “BAILE INoLVIDABLE” surged 130 percent compared with the average of the prior week. The track generated its highest levels of Shazam activity in the United States on January 17 and 18, and by January 22 it had climbed to No. 30 on the U.S. Shazam chart, its best position since February 2025.
Taken together, the streaming, chart, radio, and Shazam data point to a massive global response to Bad Bunny’s Super Bowl performance. The halftime show not only dominated real-time engagement during the game, but also drove sustained interest in his music across multiple platforms, regions, and languages—further cementing his status as one of the most influential artists in the world.
