AMD Appoints Ariel Kelman as Senior Vice President and Chief Marketing Officer
AMD has named veteran technology executive Ariel Kelman as Senior Vice President and Chief Marketing Officer, a move that underscores the company’s focus on strengthening its global brand and expanding engagement across the rapidly evolving AI and high-performance computing markets.
Kelman steps into the role effective immediately and will oversee AMD’s worldwide marketing organization. His responsibilities include brand strategy, corporate communications, global events, developer relations and go-to-market initiatives. He will report to Ruth Cotter, Senior Vice President and Chief Administrative Officer, and work closely with the executive leadership team to drive deeper connections with customers, partners and developers as AMD continues to scale its portfolio.
Strengthening AMD’s Market Position
AMD’s leadership views the appointment as a strategic step in the company’s continued growth, particularly as demand accelerates for AI and high-performance computing solutions across data centers, enterprise systems, PCs and gaming.
Ariel is a proven marketing leader with deep experience building brands, driving marketing impact at scale and connecting innovation to customer value,” said Cotter. “As AMD expands its portfolio and delivers industry-leading high-performance and AI solutions, his leadership will be instrumental in sharpening our storytelling, advancing our marketing organization and accelerating our momentum.”
The company has been rapidly expanding its presence in key growth segments, including AI infrastructure, cloud computing and advanced client platforms. As competition intensifies across these markets, AMD is placing greater emphasis on communicating the value of its full-stack portfolio of CPUs, GPUs, networking technologies and software.
A Veteran of Global Technology Marketing
Kelman brings more than 20 years of experience leading large-scale global marketing organizations. Most recently, he served as President and Chief Marketing Officer at Salesforce, where he directed the company’s worldwide marketing strategy. His tenure there included oversight of major brand initiatives, global campaigns and large-scale events.
Prior to Salesforce, Kelman held senior leadership roles at Amazon Web Services and Oracle. In those positions, he helped scale marketing operations and modernize global teams during periods of rapid growth, giving him extensive experience in both enterprise and cloud-focused technology markets.
His background across major technology platforms is expected to support AMD’s efforts to position itself as a central player in the AI and data center ecosystem.
Focus on AI and Data Center Opportunities
Kelman said he is joining AMD at a pivotal moment as the company continues to capitalize on the growing demand for AI-driven computing infrastructure.
“I’m thrilled to join AMD at such an exciting moment in the company’s journey,” he said. “I’m looking forward to working with the team to elevate the AMD brand, deepen engagement with customers and partners, and capture the massive AI data center opportunity enabled by AMD’s uniquely differentiated products.”
AMD has been investing heavily in AI-optimized processors, accelerators and networking technologies. The company’s strategy centers on delivering end-to-end solutions that span cloud infrastructure, embedded systems, AI-enabled PCs and gaming platforms.
About AMD
AMD develops high-performance and AI computing technologies designed to address complex challenges across industries. Its products power billions of devices and experiences worldwide, from cloud and enterprise data centers to consumer PCs, gaming systems and embedded platforms.
With a broad portfolio of AI-optimized CPUs, GPUs, networking technologies and software, AMD aims to provide scalable, full-stack solutions for the next generation of intelligent computing.
