Xsolla to Spotlight Mobile-First Monetization Strategies at Gamesforum Barcelona 2026
Xsolla will showcase its expertise in mobile-first monetization at Gamesforum Barcelona 2026, where leading companies across the European mobile gaming ecosystem will gather to tackle the industry’s most pressing growth challenges.
The global video game commerce company announced its participation in the event, scheduled for February 10–11 at the InterContinental Hotel in Barcelona. Gamesforum Barcelona brings together hundreds of professionals from publishers, studios, and advertising networks for practical, data-driven discussions on how to grow sustainably in an increasingly competitive mobile market.
A Meeting Point for Europe’s Mobile Gaming Leaders
With more than 600 experts expected to attend, the conference has become a key destination for decision-makers across the European mobile gaming industry. Rather than focusing on trends or speculation, the event emphasizes real-world strategies that help developers scale profitably, improve player retention, and build monetization models that support long-term growth.
Participants will explore critical questions shaping the industry today, including how to maintain profitability in saturated markets, optimize user acquisition spending, and generate revenue without compromising the player experience.
Berkley Egenes, Chief Marketing and Growth Officer at Xsolla, said the event reflects the practical, results-oriented mindset of European developers.
Gamesforum Barcelona represents everything we value about the European mobile gaming community: it’s pragmatic, data-driven, and focused on sustainable growth,” Egenes said. “The developers we meet there aren’t looking for hype—they’re looking for solutions that improve lifetime value, reduce churn, and give them an edge over platform models that aren’t built for their success. We’ve spent years solving these challenges for hundreds of studios, and we’re excited to share what works in 2026.”
Scaling Direct-to-Consumer Monetization
One of Xsolla’s key focus areas at the event will be its direct-to-consumer (D2C) webshop model. The company reports that more than 700 mobile game studios have adopted its “Pay Online, Play on Device” approach, which allows developers to sell digital content outside traditional app store channels.
This model helps studios reduce platform fees, increase revenue margins, and establish direct relationships with their players. According to Xsolla, these webshops are already in use across Europe, Asia, and the Americas, demonstrating the growing interest in alternative monetization strategies.
Local Payments That Improve Conversion
Xsolla will also highlight the importance of localized payment methods in boosting conversion rates. The company supports more than 1,000 payment options across over 200 countries, enabling players to use familiar and trusted payment solutions.
For example, gamers in Poland can pay using Blik, players in Brazil often prefer Pix, and users across Southeast Asia rely on local e-wallets. By aligning payment options with regional preferences, developers can reduce friction at checkout and increase overall revenue.
Infrastructure for Global Mobile Studios
Beyond payments, Xsolla provides backend infrastructure designed to handle the complexities of mobile game monetization. This includes fraud prevention, compliance across multiple markets, and payment system integration—areas that can consume significant time and resources for development teams.
By managing these operational challenges, Xsolla allows studios to focus on game design, live operations, and player engagement rather than the technical and regulatory aspects of global commerce.
Addressing Europe’s Competitive Market
The European mobile gaming market is widely regarded as one of the most competitive in the world. Studios often operate with tight margins, demanding user expectations, and constant pressure to optimize every stage of the player lifecycle.
Gamesforum Barcelona reflects these realities, providing a space where monetization specialists, user acquisition teams, and product managers can share strategies, data, and insights. The goal is to help studios build sustainable, scalable businesses despite rising costs and intense competition.
On-Site Strategy Discussions
Xsolla’s presence at the event will extend beyond a traditional booth. The company plans to host in-depth discussions with attending studios and publishers, focusing on practical challenges such as:
- Webshop economics and profitability
- Regional payment optimization
- Platform diversification strategies
- Building scalable direct-to-consumer capabilities
These sessions are intended to provide actionable insights rather than sales-focused presentations, drawing on the company’s experience working with hundreds of mobile game developers worldwide.
Mobile developers, publishers, user acquisition teams, and monetization specialists attending Gamesforum Barcelona are invited to meet with Xsolla’s business development and product experts to discuss their specific challenges and growth objectives.
About Xsolla
Xsolla is a global video game commerce company offering tools and services that help developers fund, distribute, market, and monetize their games. From indie teams to AAA studios, more than 1,500 developers have partnered with Xsolla to expand their reach and grow their businesses.
Headquartered in Los Angeles, the company operates as a Merchant of Record and provides a range of solutions designed to simplify global game commerce. Xsolla’s mission is to create more opportunities for developers by removing barriers to monetization and providing the infrastructure needed to succeed in the global games market.
