Amazfit Launches Active 3 Premium: A Compact Smartwatch for Hybrid Training and Everyday Performance
Amazfit, the world-renowned smart wearable brand under the umbrella of Zep Health, has introduced its latest innovation in fitness technology: the Amazfit Active 3 Premium. Positioned as a compact, four-button smartwatch, the Active 3 Premium is designed to serve as a highly approachable entry point for runners, hybrid athletes, and fitness enthusiasts seeking structured training programs without the intimidation of a high-end, feature-heavy device. Combining functionality, durability, and style, this smartwatch caters to athletes who consistently vary their training routines, blending road running, endurance exercises, strength workouts, and studio sessions into a seamless experience.
Unlike many racing watches that prioritize advanced metrics over usability, the Active 3 Premium emphasizes simplicity and comfort while delivering robust performance insights. Its design ensures that whether you are running through your neighborhood, training on a studio floor, or performing strength and conditioning exercises, the watch provides all the tools you need to monitor, optimize, and progress your workouts effectively.
“The Active 3 Premium has all the features you need to stay on top of your training, but it’s not intimidating or overpowering for someone just starting out in running,” said Gaby Thomas, five-time Olympic medalist and Amazfit ambassador. “Performance starts with consistency, and this watch makes it easy to stay aware of your body, manage your workouts, and monitor recovery, all without having to overthink it.”
Structured Training Made Simple
One of the standout features of the Active 3 Premium is its focus on structured and science-based training. Equipped with built-in running workouts and adaptive running plans via Zepp Coach, the smartwatch guides users through a combination of road running, endurance exercises, strength training, and studio-based routines. This hybrid training approach ensures that athletes at all levels can develop balanced performance, avoid overtraining, and build the persistence necessary for completing their first race or achieving new personal bests.
The Active 3 Premium provides advanced running metrics that are typically found in higher-end models, such as posture monitoring, threshold analysis, ground contact balance tracking, and cadence evaluation. These metrics offer deeper insights into running form, helping users fine-tune their performance, identify inefficiencies, and reduce the risk of long-term injury. By combining data-driven guidance with practical usability, Amazfit has created a smartwatch that empowers athletes to train smarter and more efficiently.
Advanced GPS Mapping and Route Control
For runners and outdoor enthusiasts, the Active 3 Premium delivers precise and reliable navigation through its 6-satellite positioning system and integrated offline maps. Athletes can plan, track, and follow routes without needing to carry a phone, with turn-by-turn navigation and automatic rerouting to ensure uninterrupted guidance during their workouts. The watch’s 4GB of built-in storage allows users to download and store favorite podcasts, maps, and audio guides directly on their wrist, minimizing distractions and keeping focus on the workout. Whether exploring a new trail or navigating a familiar city route, this smartwatch provides full control over training journeys from start to finish.
Premium Design for Everyday Use
Amazfit has emphasized durability and elegance in the Active 3 Premium’s design. Its 45mm stainless steel frame, complemented by four ergonomic buttons, provides a sleek, comfortable, and durable construction suitable for a variety of training and lifestyle scenarios. The 1.32-inch AMOLED display is protected by scratch-resistant sapphire glass and can reach a peak brightness of 3,000 nits, making it easy to read in direct sunlight. This combination of premium materials and functional design ensures that the watch not only looks sophisticated but can also withstand the rigors of regular use, from daily commutes to intense workouts.
Long-Lasting Battery Life
Recognizing the demands of modern training, Amazfit has engineered the Active 3 Premium for endurance. It offers up to 12 days of battery life under standard use and up to 7 days during intensive training routines, supporting long workouts, rest days, and everyday wear without frequent recharging. Athletes can focus on their training schedules without worrying about battery depletion, making it an ideal companion for multi-day events, long-distance running, or extended studio sessions.
Comprehensive Health Monitoring
The Active 3 Premium integrates Amazfit’s BioTracker™ technology to provide continuous 24/7 health monitoring. Users can track heart rate, blood oxygen levels, stress levels, sleep quality, and recovery insights in real time. These metrics provide a holistic view of one’s physical condition, enabling smarter decisions about training intensity, rest periods, and overall health. Additionally, the smartwatch features a built-in microphone and speaker, allowing users to answer Bluetooth calls directly from their wrist. The Zepp Flow™ voice assistant further enhances usability by enabling voice-activated control over a variety of functions, ensuring seamless connectivity and convenience throughout the day.
Integration with Training Platforms
For athletes who rely on external coaching and performance tools, the Active 3 Premium offers compatibility with leading training platforms, including TrainingPeaks, Strava, Runna, and Intervals.icu. Workouts, metrics, and training insights can be synchronized effortlessly through the Zepp app, allowing users to integrate their smartwatch data with preferred coaching and planning systems. This ecosystem approach ensures that the smartwatch is not just a standalone device but a central hub for comprehensive performance tracking and improvement.
Availability and Pricing
The Amazfit Active 3 Premium will be offered in three stylish colors: Apex Silver, Atlas Blue, and Aero White. It will be available starting February 26, 2026, through Amazfit.com and Amazon at a retail price of USD 169.99, making it an accessible option for athletes seeking advanced training features without the cost or complexity of high-end racing watches.
About Amazfit and Zep Healt
Amazfit, a leading player in the global smart wearables and fitness sector, operates under Zep Health (NYSE: ZEPP), a health technology company headquartered in Gorkum, The Netherlands. With a decentralized organizational model and offices across the Americas, Europe, Asia, and other markets, Zep Health empowers Amazfit to deliver wearable technology that blends movement, health monitoring, and structured training into a coherent and sustainable growth model.
Amazfit products are designed to integrate endurance, strength, and recovery into one harmonious rhythm, supporting athletes in achieving consistent progress over time. By focusing on user-friendly interfaces, actionable insights, and durable designs, Amazfit continues to redefine what it means to train smart and live well in today’s fast-paced world.
With the launch of the Active 3 Premium, Amazfit has once again combined innovation, practicality, and style, providing athletes and fitness enthusiasts a device that truly balances performance, usability, and health insights. Whether you are a beginner taking your first running steps or an experienced athlete seeking to optimize hybrid training, the Active 3 Premium offers a comprehensive, approachable, and durable smartwatch solution to meet your needs.
