Vivacom Strengthens IT Modernization with Netcracker Revenue Management Upgrade
In a strategic move aimed at reinforcing its technological capabilities and expanding its service offerings, Vivacom, one of Bulgaria’s leading telecommunications operators, has extended its long-standing partnership with Netcracker Technology, a global leader in digital business solutions for service providers. This extension focuses on Vivacom’s ongoing IT modernization program, underlining the operator’s commitment to leveraging advanced digital solutions to meet the evolving needs of its customers and strengthen its competitive position in the Bulgarian telecommunications market.
Vivacom, renowned for delivering comprehensive mobile, broadband, and video services across Bulgaria, is embarking on a significant upgrade to the latest version of the Netcracker Revenue Management platform. This upgrade is part of the company’s broader strategy to enhance system scalability, optimize performance, and accelerate the growth of its postpaid mobile and fixed-line services across both business-to-consumer (B2C) and business-to-business (B2B) segments. By modernizing its IT infrastructure and digital service platforms, Vivacom aims to create a more resilient, efficient, and future-ready environment capable of supporting next-generation digital services while ensuring a seamless customer experience.
The Netcracker Revenue Management platform, a key component of the cloud-native Netcracker Digital BSS (Business Support Systems) suite, plays a pivotal role in this transformation. Designed to automate Vivacom’s entire lead-to-cash process, the platform provides an integrated, end-to-end solution for billing, invoicing, and all revenue-related operations. By upgrading to the latest version, Vivacom anticipates significant improvements in operational efficiency, cost optimization, and overall performance, thereby enabling the company to respond more rapidly to market demands and technological advancements.
One of the most critical aspects of this upgrade is its focus on business continuity. In today’s fast-paced telecommunications environment, maintaining uninterrupted revenue operations is essential, especially for operators managing diverse service portfolios across mobile, broadband, and video segments. The enhanced Netcracker Revenue Management platform will support Vivacom in delivering consistent, reliable service, ensuring that customers experience minimal disruptions in billing or account management processes. This focus on continuity also helps the operator maintain trust and satisfaction among its subscribers, which is crucial in a competitive market landscape.
Leadership Perspectives on the Partnership
Asen Velikov, CEO of Vivacom Bulgaria, emphasized the strategic importance of this collaboration, stating:
“We look forward to the next stage in our IT evolution with Netcracker Revenue Management, which will provide us with long-term stability and support our rapid growth. With a future-proof BSS platform, we can continue to confidently deliver the best experience to all our customers.”
Velikov’s comments highlight the dual focus of the initiative: reinforcing internal IT capabilities while enhancing the customer experience. By modernizing its revenue management systems, Vivacom can better serve its diverse customer base, which ranges from individual consumers to large enterprises, ensuring that each segment receives tailored, efficient, and reliable service.
Bob Titus, Chief Technology Officer at Netcracker Technology, also remarked on the continued collaboration:
“We have enjoyed a decades-long partnership with Vivacom, and throughout that relationship, we have demonstrated operational success and positive business performance. We are proud to continue our relationship and look forward to further benefits for Vivacom and their customers.”
Titus’ statement reflects not only the historical success of the partnership but also the mutual commitment to ongoing innovation and service excellence. The extended collaboration positions both companies to continue driving digital transformation within the Bulgarian telecommunications sector while setting new benchmarks for operational efficiency and customer satisfaction.
The Strategic Importance of IT Modernization for Telecommunications Operators
The decision to upgrade the Netcracker Revenue Management platform aligns with broader trends in the telecommunications industry, where operators are increasingly prioritizing IT modernization to stay competitive. Modern BSS platforms like Netcracker’s offer several key advantages that go beyond traditional billing and invoicing:
- Scalability and Flexibility: As customer demands evolve and data traffic grows exponentially, telecommunications operators need platforms that can scale efficiently. Netcracker Revenue Management provides the necessary scalability to support a growing customer base and accommodate new services without significant infrastructure overhauls.
- Operational Efficiency: Automated lead-to-cash processes reduce manual intervention, minimize errors, and accelerate transaction processing. This operational efficiency translates into faster billing cycles, improved cash flow, and reduced operational costs.
- Enhanced Customer Experience: Modern BSS platforms enable operators to deliver personalized services, flexible billing options, and accurate, timely invoicing. This improves customer satisfaction and strengthens loyalty, which is especially important in competitive markets.
- Support for Next-Generation Services: With 5G, AI-driven applications, and IoT solutions rapidly expanding, operators require platforms capable of handling complex, data-intensive services. Netcracker Revenue Management supports next-generation digital offerings, enabling Vivacom to innovate and respond quickly to market trends.
- Business Continuity and Resilience: Ensuring uninterrupted revenue operations is critical for maintaining trust and operational stability. Modern revenue management solutions provide robust systems for continuity and disaster recovery, safeguarding against potential disruptions.
Netcracker Technology: Driving Digital Transformation
Netcracker Technology, a wholly owned subsidiary of NEC Corporation (NEC), has a rich history of helping service providers around the globe transform their operations and thrive in the digital economy. With over 30 years of experience, Netcracker has developed a deep understanding of the unique challenges faced by telecommunications operators, providing tailored solutions that address both technical and business objectives.
Netcracker’s Digital BSS suite, including Revenue Management, is cloud-native, modular, and highly adaptable. This architecture allows operators like Vivacom to implement upgrades, integrate new services, and scale their operations with minimal disruption. In addition, Netcracker’s solutions incorporate advanced technologies such as AI, automation, and analytics, enabling operators to extract actionable insights, optimize network performance, and drive strategic decision-making.
Key areas of expertise that Netcracker brings to its customers include:
- 5G Monetization: Helping operators capitalize on 5G networks through innovative pricing models, service bundles, and revenue opportunities.
- Automation and AI: Streamlining processes, improving decision-making, and reducing operational overhead.
- Digital Service Enablement: Supporting the rapid deployment of new digital services and applications.
- Business Transformation: Guiding operators in evolving from traditional telecommunications providers to technology-driven service companies, often referred to as “techcos.”
Implications for Vivacom’s Customers and Market Position
For Vivacom’s customers, the IT modernization initiative promises a tangible improvement in service quality, responsiveness, and reliability. Postpaid mobile and fixed-line subscribers will benefit from faster, more accurate billing and enhanced service delivery, while B2B clients can expect more sophisticated solutions tailored to enterprise needs.
From a market perspective, the upgrade reinforces Vivacom’s position as a technology-forward operator capable of competing with both domestic and international players. By leveraging state-of-the-art BSS solutions, the company can innovate faster, reduce operational risks, and offer differentiated services that meet the demands of an increasingly digital and connected society.
Furthermore, the initiative reflects a broader trend in the telecommunications sector, where operators worldwide are recognizing the strategic value of IT modernization. Investments in scalable, cloud-native platforms not only improve operational efficiency but also enable agility in launching new products, entering new markets, and responding to competitive pressures.
