Snap and Qualcomm deepen collaboration to power next-generation AI-driven computing and immersive user experiences across devices
Today, Specs Inc., a Snap subsidiary, and Qualcomm Technologies, Inc. announced a multi-year strategic agreement to power future generations of Specs with Qualcomm Technologies’ industry-leading Snapdragon system-on-a-chip (SoC).This is the first flagship engagement for Specs Inc., which is launching Specs, advanced eyewear that seamlessly integrates digital experiences into the physical world, for consumers later this year. Specs are standalone, see-through glasses that bring the digital world to you, allowing you to see, hear, and interact with digital content just like it’s in your physical space.
Specs are powered by Snapdragon XR platforms. By combining edge AI and high performance, low-power compute, Snapdragon platforms provide the foundation that enables intelligent, context‑aware experiences to run directly on-device, for faster and more private interactions. This strategic initiative builds on both companies’ commitment to making computing more human and more seamlessly integrated into everyday life, transforming the way the world works, learns, and plays together.
Snap Inc. and Qualcomm Technologies have a strong track record of powering advanced immersive technology. This agreement builds on more than five years of innovation and collaboration, as Snapdragon platforms have powered multiple previous generations of Snap’s Spectacles.
Through long-term strategic roadmap alignment and technical collaboration, both companies will work together to rapidly bring industry-leading capabilities to the Specs platform, including on-device AI, cutting-edge graphics, and advanced multiuser digital experiences.
The joint initiative establishes a scalable foundation for the growing community of developers and partners building for Specs, supporting a predictable product cadence and enabling the creation of increasingly sophisticated digital experiences over time.
We believe the future of computing will be more human and grounded in the real world,” said Evan Spiegel, co-founder and CEO, Snap Inc. “Our work with Qualcomm provides a strong foundation for the future of Specs, bringing developers and consumers advanced technology and performance that pushes the boundaries of what’s possible.”
The next era of computing will be defined by devices that understand what you see, hear and say as well as context, and respond instantly to the world around you,” said Cristiano Amon, President and Chief Executive Officer, Qualcomm Incorporated. “Our work on future generations of Specs will enable power-efficient interactive AR devices that deliver agentic experiences that feel natural, intuitive and integrate seamlessly into daily life.
About Specs Inc.
Specs Inc. is a wholly-owned subsidiary of Snap Inc. dedicated to making computing more human. The company develops Specs, advanced eyewear that seamlessly integrates digital experiences into the physical world.
Specs feature see-through lenses that place digital objects directly into three-dimensional space, powered by Snap OS, a proprietary, context-aware operating system designed for natural interaction with your hands and voice.
Specs Inc. also provides Lens Studio, a full suite of advanced developer tools that powers immersive augmented reality experiences across Specs, Snapchat, and other services.
About Qualcomm
Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Building on our 40 years of technology leadership in creating era-defining breakthroughs, we deliver a broad portfolio of solutions built with our leading-edge AI, high-performance, low-power computing, and unrivaled connectivity. Our Snapdragon® platforms power extraordinary consumer experiences, and our Qualcomm Dragonwing™ products empower businesses and industries to scale to new heights. Together with our ecosystem partners, we enable next-generation digital transformation to enrich lives, improve businesses, and advance societies. At Qualcomm, we are engineering human progress.
Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering and research and development functions and substantially all of our products and services businesses, including our QCT semiconductor business. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patents are licensed by Qualcomm Incorporated.
