From March to June, Samsung Electronics hosted Digital Appliances (DA) Global Tech Seminars across five regions — the United States, Europe, Latin America, Southeast Asia and Southwest Asia — to showcase its latest innovations to audiences around the world. The seminars welcomed about 240 media representatives and tech influencers from 40 countries to experience Samsung’s latest AI home appliances firsthand and observe how the company is tailoring features to meet the unique needs of each region.1 Attendees also participated in Q&A sessions with product developers, who shared in-depth insights and explanations.
Samsung Newsroom recaps each regional seminar with on-site highlights and photos.
United States: Large-Capacity Washer-Dryers Win Praise for Practicality and Efficiency
The U.S. Tech Seminar took place on March 18 at Samsung Home, a Bespoke AI experience space in SoHo, New York City — a neighborhood synonymous with art and creative living.
American consumers tend to prioritize practicality and efficiency. Taking this into account, Samsung set up a dedicated experience zone for the large-capacity Bespoke AI Laundry Vented Combo, featuring a product cutaway mock-up that allowed visitors to intuitively understand the product’s core technologies and features. In addition, a live cooking demonstration showcased the AI capabilities of the Bespoke AI Oven, while the Bespoke AI Hybrid Refrigerator — which boosts energy efficiency using a semiconductor-based Peltier module — also mesmerized guests.
Europe: Bespoke AI Jet Ultra Takes Center Stage With Industry-Leading Suction Power
On the same day, the European Tech Seminar kicked off in Frankfurt, Germany, at World of Samsung — a global showcase designed to provide an in-depth look at Samsung’s products.
A key highlight was the Bespoke AI Jet Ultra, which features the world’s most powerful suction for a cordless stick vacuum cleaner at 400W. Samsung developers gave presentations, offering insight into the vacuum cleaner’s high-performance engineering. The Bespoke AI Jet Ultra recently earned 4.5 out of 5 stars from U.K.-based review outlet Trusted Reviews and ranked first among 43 cordless vacuums tested by German IT outlet Chip.