Samsung and DC Studios Launch Global ‘Super Big’ Superman Campaign to Celebrate New Film
Samsung Electronics has officially announced a global collaboration with Warner Bros. and DC Studios to commemorate the release of the highly anticipated “Superman” film. This partnership will bring an array of immersive fan experiences, limited-edition content, and unique digital artwork to audiences around the world.
Through this initiative, Samsung aims to connect fans more closely with the legacy of the original Super Hero while showcasing its latest display innovations. The campaign spans digital platforms, retail locations, and major public spaces across the globe, all under the slogan: “It’s not just big. It’s super big.”
A Super Partnership for a Super Launch
The newly launched “Superman” film, written and directed by James Gunn, is the inaugural installment in DC Studios’ revamped cinematic universe. As the film hits theaters globally beginning July 9, Samsung is rolling out a campaign designed to enhance fan engagement in creative and memorable ways.
Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics, emphasized the company’s mission to elevate the entertainment experience.
“Samsung is committed to creating a richer and more meaningful entertainment experience,” said Lee. “Through collaborations with leading creative studios and artists, we continue to help people engage more deeply with the stories and characters they love, whether in the theater or at home.”
Superman Activations Around the World
To bring the Superman celebration directly to fans, Samsung is launching activations across key global markets. In London, the campaign takes the form of immersive Daily Planet-themed newsstands located in high-traffic spots like The Shard and Kings Cross Station. These pop-ups will feature Superman-themed merchandise, promotional materials, and interactive elements designed to draw fans into the superhero world.
In Asia, the campaign ramps up even further with immersive activations at shopping malls in countries including Korea, Malaysia, and Vietnam. These events will feature Superman-themed photo booths, experiential pop-up displays, and hands-on product experiences that allow fans to see Samsung’s Super Big TVs in action while celebrating the iconic superhero.
In addition, fans worldwide will have the chance to participate in a social media challenge. By sharing their photos or videos from any of the campaign activations with the appropriate hashtags, participants could win exclusive prizes — including the massive 98-inch Samsung TV.
Superman Comes Home Through Digital Art
A key part of the campaign is the limited-time release of Superman-themed digital artwork on the Samsung Art Store, the company’s premium digital art platform. Available from July 1 through August 31, the collection features 10 curated Superman pieces from the archives of DC Comics. This collection is free for users during the promotion period and can be displayed on Samsung’s lifestyle TVs, including The Frame and select 2025 QLED and Neo QLED models.
With this initiative, Samsung gives fans a new way to bring Superman’s heroic imagery into their homes, blending art, technology, and storytelling.
Powering the Campaign: Samsung’s Super Big TVs
Central to the campaign is Samsung’s line of Super Big TVs, which include models in 98-inch, 100-inch, and 115-inch class sizes. These screens are part of Samsung’s Neo QLED and Crystal UHD TV families, known for their industry-leading display quality, vibrant colors, and AI-driven enhancements that improve image clarity and contrast.
Whether used for movie nights, gaming, or art display, these ultra-large TVs are designed to provide an unparalleled viewing experience. Samsung’s goal is to make audiences feel like they’re part of the action — whether they’re watching Superman fly across the screen or enjoying vivid, high-resolution artwork from DC’s legendary comic book catalog.
A Superhero Experience Like No Other
With this global partnership, Samsung reinforces its leadership in home entertainment technology while aligning itself with a timeless cultural icon. By merging the power of storytelling with advanced display innovation, the company is creating a new kind of fan experience — one that’s not just immersive, but truly super.
From interactive events and digital art to massive screens and global giveaways, the campaign captures the spirit of Superman in every detail, offering fans an unforgettable way to celebrate the Man of Steel’s return to the big screen.