Samsung Expands Global Reach of Tizen OS with New Licensing Partners and Advanced Features
Samsung Electronics has announced a major expansion of its Tizen OS Licensing Program, further strengthening its position as a leading smart TV platform provider. This development not only highlights the growing global demand for Tizen OS but also marks a key step in Samsung’s strategic efforts to broaden its ecosystem through new partnerships and cutting-edge innovations.
Tizen OS Gains Momentum with Global Licensing Push
Following the successful launch of Tizen OS 8.0, Samsung is now collaborating with a wider range of original design manufacturers (ODMs), a move that significantly extends the reach of its licensing program. These new partnerships signal the increasing relevance of Tizen OS in the competitive smart TV landscape and affirm its status as a robust, feature-rich platform.
Samsung’s licensing strategy focuses on forming alliances with companies committed to delivering high-quality products and reliable service throughout the value chain. This approach ensures that the Tizen OS ecosystem maintains consistency, quality, and scalability as it expands into new territories.
New Global Partners Join Tizen Ecosystem
Tizen OS will now be featured in TVs from a growing list of well-known global brands, helping Samsung increase its footprint across key markets including Europe, North America, Latin America, and Australia. Some of the notable brands integrating Tizen OS into their TV offerings include:
- EKO and QBELL (via Ayonz) in Australia and Europe
- RCA (Grupo Kayve) in Mexico
- RCA (Treasure Creek) in the United States and Canada
- Axdia in Germany
These partnerships are expected to accelerate the adoption of Tizen OS across various markets, with more brands anticipated to join in the second half of 2025.
Jonathan Vera, Head of Marketing & Communications at Grupo Kayve, emphasized the strategic value of the collaboration:
“We are proud to expand our RCA TV portfolio across Mexico and Latin America through our partnership with Samsung’s Tizen OS. The Tizen team provides comprehensive technical and marketing support, enabling an agile go-to-market process.”
Gerard Louis, Chief Operating Officer at Axdia, also praised the collaboration:
“Partnering with Samsung on Tizen OS allows us to deliver high-quality and competitive smart TV solutions to our global brand customers.”
Enhanced Smart Features and Content Integration
At the core of Tizen OS is a commitment to innovation, user experience, and seamless connectivity. Samsung continues to upgrade the platform with intelligent features designed to meet evolving consumer expectations. Recent enhancements include:
- Advanced content discovery tools for personalized recommendations
- Samsung TV Plus integration, offering free ad-supported streaming (FAST) channels
- Samsung Gaming Hub, enabling cloud gaming directly on the TV
- SmartThings compatibility, which allows users to control other devices in their smart home ecosystem
These updates ensure that licensees benefit from a future-ready platform that not only delivers today’s essential features but also evolves with the market.
Regional Marketing and Technical Support
To help partners succeed in their respective markets, Samsung provides tailored marketing kits and digital content toolkits. These resources are designed to help retailers and brand partners communicate the benefits of Tizen OS-powered TVs, such as:
- Access to premium streaming content
- Fast and responsive performance
- Seamless smart connectivity
Samsung also offers access to its world-class R&D and engineering support, ensuring that partners can bring new Tizen-powered TVs to market confidently and efficiently.
Scaling the Tizen Ecosystem
As part of its ongoing strategy, Samsung is expanding regional support, offering more cost-effective hardware configurations, and enhancing app availability across markets. The company is also exploring more flexible and diverse collaboration models to accelerate the global adoption of Tizen OS.
Jooyoung Kim, Vice President at Samsung Electronics, summarized the company’s vision:
“Tizen OS is recognized for its performance, reliability, and innovation. This year, we are focused on expanding our licensing program and creating diverse collaboration strategies for our key partners. By offering expanded regional support, an enriched app ecosystem, and tailored marketing resources, we aim to deliver even greater value to consumers worldwide.”
A Premium Smart TV Experience for All
With the Tizen OS Licensing Program gaining momentum, Samsung is delivering on its promise to provide a premium smart TV experience not just through its own products but through a wide network of global partners. As the ecosystem grows, Samsung remains committed to maintaining an open, robust, and consumer-focused platform that brings smart, connected living to more households around the world.