Lenovo Showcases Cutting-Edge Gaming Innovation and Inclusive Esports at Esports World Cup 2025 in Saudi Arabia
Lenovo, the official PC & Gaming Hardware Partner of the Esports World Cup 2025 (EWC), is making a powerful statement at this year’s tournament in Riyadh by delivering immersive, high-performance gaming experiences to fans and players alike. With a prominent booth at the Content Creator Park, located adjacent to the main stage, Lenovo is not only displaying its latest Legion devices but also demonstrating its commitment to inclusive and elite-level gaming culture in the Kingdom of Saudi Arabia.
The 2025 tournament marks a significant milestone for Lenovo’s continued investment in the Kingdom. Following a strategic partnership with Alat, a Public Investment Fund (PIF) company, Lenovo is deepening its local footprint through technology development, localized manufacturing, and social impact initiatives that align with Saudi Arabia’s Vision 2030 goals.
Gaming Innovation on Display
At the heart of Lenovo’s presence is an interactive and high-energy booth experience where visitors can explore the full spectrum of Legion gaming innovations. Showcased products include the flagship Legion 9i laptop—renowned for its extreme performance and cooling technology—along with a full lineup of notebooks, desktops, gaming monitors, and accessories. The booth also features dedicated gaming zones where fans can test the latest Legion hardware in live tournaments, compete for leaderboard spots, and win exclusive prizes.
This on-ground engagement underscores Lenovo’s mission to elevate the gaming experience through cutting-edge technology, and it offers gamers the tools to push their performance limits in a dynamic, supportive environment.
Driving the Kingdom’s Esports Transformation
Saudi Arabia has positioned esports at the forefront of its digital transformation agenda, with the Esports World Cup Foundation (EWCF) playing a pivotal role. The Kingdom’s strategic aim is to create over 39,000 gaming-related jobs and contribute more than USD $13 billion to its national GDP by 2030. This long-term vision makes Saudi Arabia one of the fastest-growing and most ambitious esports hubs globally.
Lenovo’s strategic collaboration with Alat is helping turn that vision into reality. Finalized in January 2025, the partnership includes the development of a new high-tech manufacturing facility in the Kingdom that will produce millions of “Saudi Made” devices annually—including Legion gaming PCs, laptops, and servers. The facility is expected to significantly boost local technology production while contributing to workforce development by creating thousands of skilled jobs in the region.
“Through our collaboration with Alat, Lenovo is committed to building an innovation-driven, gaming-focused ecosystem that empowers local talent and enhances Saudi Arabia’s position as a global digital leader,” said Giovanni Di Filippo, Vice President & General Manager, Lenovo Saudi Arabia. “Our presence at the Esports World Cup is a celebration of that vision—showcasing how high-performance hardware can help gamers realize their full potential.”
Empowering Saudi Youth Through Inclusive Gaming
A central pillar of Lenovo’s strategy in the Kingdom is fostering inclusivity, especially among young people. With nearly 89% of Saudi Arabia’s population under the age of 35, the youth demographic plays a vital role in shaping the country’s digital future. Recognizing this, Lenovo is actively working to ensure that technology access and gaming opportunities are available to individuals from all backgrounds.
“In Saudi Arabia, we’re committed to creating an inclusive and empowering gaming ecosystem,” Di Filippo added. “The Esports World Cup is the perfect platform to showcase that vision—where players from all walks of life compete on a global stage using Legion technology.”
Celebrating Women in Gaming: #HerLegion Clan
One of the highlights of Lenovo’s programming at EWC 2025 is the #HerLegion Clan: Inclusion Night, a special evening dedicated to celebrating and supporting female gamers. In partnership with Valar Club, this activation is part of Lenovo’s broader #HerLegion initiative across the region, which promotes gender diversity in esports by providing visibility, community engagement, and leadership opportunities for women.
This effort aligns closely with Vision 2030’s commitment to female empowerment. Women now represent 48% of the gaming population in Saudi Arabia, thanks in part to progressive national strategies that include scholarships, game development funding, and university programs focused on digital and creative skills.
“#HerLegion Clan events provide safe, empowering spaces where female gamers can compete, connect, and grow,” said Di Filippo. “By increasing representation and participation, we’re laying the foundation for long-term industry leadership and ensuring that women play a central role in Saudi Arabia’s growing digital entertainment economy.”
A Vision for the Future of Esports
As the official PC & Gaming Hardware Partner of the Esports World Cup 2025, Lenovo is not only powering gameplay with its Legion portfolio but also supporting the tournament’s mission to scale the global esports ecosystem and create sustainable, long-term infrastructure. The brand’s presence in Riyadh this year is a reflection of its broader global vision: to champion high-performance gaming, support inclusivity, and drive digital transformation wherever gaming thrives.
With investments in local manufacturing, workforce development, and community engagement, Lenovo is helping shape the next chapter of gaming in Saudi Arabia—and beyond.