Adastra Joins AWS Greenfield Program for AI and Migration Boost

Adastra Joins AWS Partner Greenfield Program to Accelerate AI and Cloud Transformation

Adastra, a global leader in AI and data-driven transformation, has officially announced its participation in the Amazon Web Services (AWS) Partner Greenfield Program (PGP), a move that reinforces its position at the forefront of cloud migration, modernization, and AI innovation. This strategic partnership enables Adastra to guide organizations that are new to AWS through a structured, secure, and cost-efficient migration journey, ultimately unlocking the power of cloud-driven AI initiatives.

Understanding the AWS Partner Greenfield Program

The AWS Partner Greenfield Program is specifically designed for organizations that are not currently leveraging AWS. Often, enterprises hesitate to adopt cloud solutions due to perceived risks, complexity, or concerns over cost. The PGP program addresses these challenges by offering structured guidance, co-investment opportunities, and hands-on support from AWS and certified partners like Adastra.

The program is tailored to help businesses migrate critical workloads quickly and securely, modernize their infrastructure, and build a foundation for AI and data-driven initiatives. With the AWS Partner Greenfield Program, organizations gain access to structured playbooks, co-investments, and go-to-market support—enabling faster adoption of generative AI, agent-based AI, and security best practices. The goal is to reduce risks, control costs, and achieve tangible results efficiently.

For Adastra’s clients, this program translates into accelerated transformation journeys, where cloud migration is not just about moving workloads but also about unlocking business value through modernized systems and AI-powered solutions.

Adastra’s Role in AWS Migration and Modernization

As an AWS Premier Tier Services Partner, Adastra brings deep technical expertise and a structured methodology to migration projects. The company designs migration strategies and roadmaps that encompass moving applications, databases, and virtual machines using native AWS services. This structured approach ensures that every migration is not only secure but also optimized for performance, scalability, and cost efficiency.

A critical aspect of Adastra’s service offering is helping organizations access funding through programs like the AWS Migration Acceleration Program (MAP). MAP is designed to reduce the financial risk of cloud adoption by providing incentives and funding for migration activities. By leveraging these programs, Adastra enables businesses to minimize upfront costs while accelerating their journey to the cloud.

Transforming Industries with Proven Expertise

Adastra’s expertise spans multiple industries, including financial services, automotive, manufacturing, technology, media and telecommunications (TMT), healthcare, retail, and professional services. This diverse experience allows the company to develop best practices that are industry-specific, practical, and results-driven.

For instance, in the automotive sector, Adastra has helped manufacturers modernize IT systems, implement AI-driven predictive maintenance, and optimize supply chain operations. In financial services, the company supports secure cloud migration while enabling advanced analytics for risk management, fraud detection, and personalized customer engagement.

By leveraging these industry-specific insights, Adastra translates practical knowledge into concrete solutions on the AWS platform. Whether modernizing legacy systems, deploying generative AI applications, or implementing agent-based AI, Adastra ensures that every initiative delivers measurable business impact.

Generative AI and Agentic AI on AWS

One of the key highlights of Adastra’s capabilities is its focus on AI-driven transformation. The company holds AWS specializations in Generative AI and Agentic AI, demonstrating its ability to deliver advanced AI solutions at scale. Generative AI enables organizations to create new content, automate complex workflows, and enhance decision-making processes, while agentic AI allows autonomous agents to perform tasks, monitor operations, and optimize business processes.

Through the Partner Greenfield Program, Adastra guides customers in deploying these AI technologies using Amazon Bedrock, AWS’s platform for building and scaling AI applications. By combining AI capabilities with secure cloud infrastructure, Adastra helps businesses unlock new revenue streams, optimize operations, and enhance customer experiences.

A Structured Approach to Migration

Loan Ly, Vice President of Global AWS Alliances at Adastra, explains the company’s approach:

PGP provides a clear path to AWS. The process starts with an initial migration assessment and building a well-managed landing zone. Where possible, we help customers leverage funding from the AWS Migration Acceleration Program to reduce cost and risk. Once that foundation is in place, we deploy generative and agent-based AI on AWS using Amazon Bedrock, with clear security policies, monitoring, and oversight to deliver measurable ROI.”

This structured methodology ensures that every step of the migration is carefully planned and executed. By starting with a detailed migration assessment, Adastra identifies workloads suitable for migration, evaluates dependencies, and defines a roadmap that aligns with business objectives. The creation of a well-managed landing zone provides a secure and scalable foundation on AWS, supporting both current workloads and future AI initiatives.

Driving Measurable Business Impact

Adastra’s approach goes beyond technical implementation. Every project is designed to deliver real-world business outcomes, from cost optimization to operational efficiency and innovation acceleration. By leveraging AWS capabilities and Adastra’s expertise, organizations can:

Reduce operational costs through efficient migration and cloud-native architecture.
Mitigate risk with robust security policies, monitoring, and compliance frameworks.
Accelerate innovation by integrating AI into critical business processes.
Enhance decision-making through data-driven insights and predictive analytics.

These outcomes are particularly valuable for enterprises seeking to remain competitive in fast-evolving markets, where technology and AI can provide a decisive advantage.

Recognition and Industry Validation

Adastra’s capabilities have been recognized by AWS and the broader industry. The company was a finalist for the AWS Industry Partner of the Year – Auto and Manufacturing (EMEA) award, highlighting its impact in the automotive sector. In addition, Adastra’s AWS AI Competency demonstrates its expertise in designing, deploying, and scaling AI solutions across industries.

Such recognition underscores Adastra’s commitment to delivering high-quality, innovative solutions that enable organizations to maximize the value of their AWS investment.

Why Organizations Should Consider AWS and Adastra

For organizations still on the fence about cloud adoption, the combination of AWS capabilities and Adastra’s expertise offers a compelling value proposition. AWS provides a robust, scalable, and secure platform, while Adastra delivers the consulting expertise, industry insight, and technical know-how to ensure successful migration and AI deployment.

Key benefits include:

Speed: Accelerated migration using structured playbooks and co-investment opportunities.
Cost Efficiency: Access to AWS funding programs reduces financial risk.
Security and Compliance: Best practices ensure data protection and regulatory compliance.
Innovation: Generative and agentic AI solutions enable transformative business outcomes.

Organizations can start with a migration assessment, establish a secure AWS landing zone, and gradually introduce AI-driven applications—all under Adastra’s guidance. This step-by-step approach ensures a smooth transition while maximizing ROI.

About Adastra

Founded over 25 years ago, Adastra is a global leader in AI and data-driven transformation. The company helps organizations harness artificial intelligence responsibly, strategically, and at scale. With a team of more than 2,200 professionals across North America, Europe, and Asia, Adastra delivers end-to-end solutions that combine strategy, governance, and technical expertise.

Adastra serves a diverse range of industries, including financial services, automotive, manufacturing, TMT, healthcare, retail, and professional services. By combining deep industry knowledge with technical excellence, the company ensures that AI, data, and cloud initiatives drive measurable business value.

Whether it’s guiding enterprises through cloud migration, implementing advanced AI solutions, or modernizing critical IT systems, Adastra positions its clients to achieve operational excellence, data-driven insights, and competitive advantage.