Fanvue Secures $22M Series A as AI-Powered Creator Monetisation Platform Surges Past $100M Run Rate
Fanvue, the fast-rising AI-powered creator monetisation platform, has announced a landmark $22 million Series A funding round, marking a major inflection point for the company as it accelerates its push into what it describes as the emerging “Creator AI Economy.” The investment follows a year of explosive growth in which Fanvue surpassed a $100 million annualised revenue run rate, scaled its user base to more than 17 million monthly active users, and became home to over 250,000 creators leveraging its suite of proprietary AI tools.
The platform’s founders say their long-term bet on AI is paying off as the wider creator economy undergoes a major transformation. With projections suggesting the global creator industry could exceed $500 billion by 2030, Fanvue believes the next era will be defined by AI-enabled creators who earn more, work smarter, and build sustainable digital businesses with unprecedented efficiency.
Carving Out a New Category: The Creator AI Economy
Rather than positioning itself against legacy creator platforms, Fanvue has intentionally set out to create a new category. The platform’s leadership argues that traditional platforms—built largely around linear content distribution and ad-reliant monetisation—are no longer enough for the next wave of creators, who require scalable, automated and data-led ways to grow revenue.
Fanvue calls this new era the Creator AI Economy, and its core tools reflect that vision. The platform offers creators an integrated suite of AI-driven features, including advanced analytics for audience insights, voice generation capabilities, and automated content tools that help streamline production. According to internal data, more than 93% of creators on Fanvue use at least one of these tools, signalling rapid adoption.
Co-Founder Joel Morris says this adoption is not a surprise. As a former YouTuber, Morris experienced first-hand the challenges of building a creator business—unpredictable revenue, limited analytics, and restricted ownership. “Creators deserve tools that work for them, not against them,” he has said on several occasions. Fanvue was built to fill those gaps, empowering creators with more freedom, deeper fan connections, and greater control over their output.
A Signal From Investors: AI Is Reshaping the Creator Landscape
Fanvue’s latest funding round attracted significant interest from investors aligned with its vision for the future of the creator economy. The $22 million Series A was led by Inner Circle (ICCAP), a firm backed by more than 50 exited founders, financiers and cultural leaders across sports and entertainment. Inner Circle’s portfolio includes major global innovators such as Revolut, Anthropic and xAI, placing Fanvue in strong company.
Additional backers include high-profile entrepreneurs and investors such as René Rechtman, founder of Moonbug (known for the global phenomenon CoComelon), who previously oversaw Moonbug’s multi-billion-dollar exit. The founders of the UK unicorn Marshmallow and several leading European venture capital general partners also joined the round.
James Cox, Co-Founder of Inner Circle, praised Fanvue’s strategic clarity and technological edge:
AI is redefining the creator economy. Fanvue isn’t reacting to that shift; they are pioneering it. Joel, Will, Harry and the team are building the category-defining platform, enabling creators globally to monetise their audiences at scale. We’re proud to be their partner, opening up our community’s access, influence and distribution as they scale.
Values at the Core of the Platform
Fanvue’s mission is built on three foundational pillars:
Fan Connection, Creator Freedom, and Business Ownership.
These principles are rooted in the personal experiences of its founders. Morris, joined by Co-Founders Will Monange and Harry Fitzgerald, witnessed how creators on traditional platforms often lacked control, insight and direct ownership of their audiences. Fanvue’s approach seeks to empower creators with a model that supports long-term business growth rather than short-lived attention spikes.
The company’s focus on empowering creators is reflected in its internal culture as much as in its product roadmap. Fanvue has rapidly expanded its team, growing from 42 to 115 employees in just 12 months. Many of these hires have come from global tech leaders such as Amazon and TikTok, strengthening the company’s capabilities in product development, AI research, and user experience.
This momentum has not gone unnoticed. Fanvue was recently recognised as the Fastest Growing Company in Europe at the International Business Awards (Stevies), underscoring its position as one of the continent’s most dynamic technology scale-ups.
High-Profile Creators Are Making the Switch
One of Fanvue’s most high-visibility milestones came with the announcement that Swiss professional footballer Alisha Lehmann, who has amassed more than 16 million Instagram followers and has become a global creator phenomenon, has joined the platform.
Her move is a strategic win for Fanvue, signalling the platform’s growing appeal to mainstream and elite creators across sports, entertainment and lifestyle.
CEO Will Monange called the partnership a huge statement:
Announcing two major milestones for the business—the Series A and Alisha—in the same week reinforces our vision that AI will enable the next generation of athletes and creators to build businesses and create new revenue streams on direct-to-fan monetisation platforms like Fanvue.
Lehmann’s arrival is expected to be the first of several major creator signings. The company revealed that more than 20,000 new creators joined Fanvue in the last month alone, with several major mainstream figures scheduled to launch on the platform in early 2026.
AI as the Engine for Creator Growth
Harry Fitzgerald, Co-Founder and COO, emphasised how AI is reshaping the creator landscape:
Thanks to AI, creators on Fanvue will be able to scale products, content, and connections in ways that weren’t possible before. The technology will shift creators’ ability to directly monetise their fanbases, when traditionally they’ve had to rely on advertising. We’re building a product that will revolutionise the creator economy.
Fanvue’s AI approach revolves around giving creators more leverage—more automation, more insight, more time, and ultimately more earning potential. This includes:
- AI-driven content generation to streamline posting
- Automated customer engagement and message handling
- Voice AI for scalable personalised fan interactions
- Data-rich analytics dashboards
- Tools that support creators working across multiple markets and languages
The company believes these capabilities will remove long-standing barriers that have stopped many creators from scaling their businesses beyond an initial audience.
Funding Will Accelerate Global Growth
With its new $22 million in Series A funding, Fanvue plans to invest heavily in three key areas:
- Global Expansion: Opening new regional hubs and expanding into emerging creator markets in North America, Europe, LATAM and Asia.
- World-Class Talent: Continuing to hire top-tier engineers, AI researchers, product designers and operator talent from leading global tech companies.
- AI Innovation: Building next-generation AI tools that deepen personalisation, improve monetisation velocity, and give creators even more control over their businesses.
Co-Founder and CEO Joel Morris expressed confidence in the company’s direction:
We’ve quietly been building a world-class team from our London base, hiring from Amazon and TikTok in key leadership positions to deliver on our vision to transform how creators monetise content on a global scale. This fundraise enables us to accelerate those plans. We’re just getting started.
A Pivotal Moment in the Evolution of the Creator Economy
Fanvue’s trajectory signals a significant shift in the way creator platforms are built and what creators expect. As the creator economy matures, creators are increasingly looking for:
- Direct monetisation rather than ad-based earnings
- Ownership over their businesses
- Tools that reduce workload and increase revenue
- Platforms that incorporate cutting-edge technology, especially AI
Fanvue’s bet is that this shift is not just inevitable—but already underway.
With a rapidly growing creator base, strong investor backing, and a roadmap deeply rooted in AI innovation, Fanvue is positioning itself as a global leader in the next phase of creator monetisation.
As the platform continues to scale and high-profile creators join the movement, the company’s founders believe Fanvue will play a defining role in shaping how creators of the future build sustainable, profitable businesses.
Source Link:https://www.businesswire.com/
