Entrust Recognized as a Challenger in the 2025 Gartner® Magic Quadrant™ for Access Management for the Third Consecutive Year
Entrust, a global leader in identity-centric security, announced today that it has once again been named a Challenger in the 2025 Gartner® Magic Quadrant™ for Access Management. This marks the third year in a row that Gartner has recognized Entrust in this category, underscoring the company’s sustained commitment to helping organizations navigate a rapidly evolving digital security landscape. A complimentary copy of the 2025 Gartner Magic Quadrant for Access Management is available for download.
Advancing Trusted Access in a Zero Trust World
As digital ecosystems expand and threats grow more sophisticated, organizations across industries are increasingly adopting Zero Trust principles to secure their environments. Entrust continues to serve as a key enabler of this transition through its cloud-native Entrust Identity as a Service (IDaaS) platform, designed to provide intelligent, adaptive, and seamless identity and access management (IAM).
The Entrust IDaaS platform empowers enterprises to centralize identity controls and strengthen access security across diverse user groups. The platform supports high-assurance authentication, flexible authorization policies, and strong access control capabilities—all critical components in modern identity-first security strategies. Whether users are employees, contractors, consumers, or citizens interacting with government services, Entrust’s IAM portfolio ensures that individuals can securely access the resources they need from any location and on any device.
Entrust’s IDaaS platform also delivers robust integration capabilities, enabling organizations to connect existing applications, cloud services, and infrastructure to a unified identity framework. This allows security leaders to implement consistent and scalable identity governance without disrupting user workflows or requiring complex rearchitecting of their environments.
Meeting the Challenges of an Intensifying Threat Landscape
The past year has seen a dramatic surge in cyberattacks targeting identity systems, particularly in industries such as retail, aviation, financial services, and government. Attackers are increasingly bypassing traditional security defenses by exploiting compromised credentials, phishing, and social engineering. As identity becomes a focal point of modern cybersecurity strategies, organizations require stronger, more intelligent tools to defend against these attacks without creating friction for legitimate users.
Tony Ball, President of Payments & Identity and incoming CEO at Entrust, emphasized this urgency:
“In a year marked by targeted high-profile cyberattacks on industries such as retail and aviation, the need for resilient identity protection has never been more critical. Entrust delivers high-assurance identity capabilities through AI-driven biometric authentication, Passkey support, and certificate-based methods to guard against account takeover attacks such as phishing and multi-factor authentication (MFA) bypass.”
Ball noted that Entrust’s approach prioritizes both security and usability—two goals that often appear to be at odds. Entrust’s solutions are designed to help organizations strengthen verification without introducing unnecessary complexity or frustration for users, a balance that has become increasingly essential as digital interactions become more frequent and more critical.
Adaptive Identity Protection Through Risk-Based Intelligence
One of the cornerstones of Entrust’s IAM strategy is its adaptive risk engine, which continuously evaluates contextual and behavioral signals to detect suspicious activity in real time. This intelligent system examines factors such as IP anomalies, impossible travel scenarios, high-risk transactions, and unusual behavioral biometrics to determine when additional verification is necessary.
For example, if a user logs in from an unfamiliar location or exhibits behavior inconsistent with past interactions, the system can automatically escalate verification requirements or restrict access. These dynamic, risk-based controls enable organizations to reduce the likelihood of account compromise while maintaining a smooth user experience for legitimate users.
By blending machine learning, behavioral analytics, and identity intelligence, Entrust helps organizations stay ahead of emerging threats and reduce reliance on static authentication measures that can be easily exploited by attackers.
Securing the Complete Identity Lifecycle
Entrust differentiates itself by delivering capabilities that span the entire identity lifecycle—from initial onboarding and enrollment, through authentication and access management, to ongoing authorization and identity governance.
The broader Entrust Identity Security Portfolio includes:
Identity Verification: AI-powered verification tools designed to confirm user identities during onboarding using biometrics, document validation, and other advanced techniques.
Identity and Access Management: Centralized user authentication, SSO, lifecycle administration, and adaptive access controls.
Digital Signing: Trusted digital signatures and seals that support compliance and integrity across critical digital workflows.
Public Key Infrastructure (PKI): High-assurance PKI solutions for securing machine identities, certificates, and cryptographic operations across large-scale digital environments.
This unified portfolio reflects Entrust’s philosophy that identity security must extend beyond authentication alone. By enabling organizations to verify, manage, secure, and govern identities holistically, Entrust provides a more resilient defense against today’s most persistent threats.
Industry Recognition Across Identity Markets
Entrust’s position in the 2025 Gartner Magic Quadrant for Access Management is not the company’s only recognition this year. The company was also named:
A Leader in the 2025 IDC MarketScape for Worldwide Identity Verification in Financial Services
A Visionary in the 2025 Gartner Magic Quadrant for Identity Verification
These placements highlight Entrust’s growing capabilities in both identity verification and identity management, reinforcing its role as a comprehensive provider of trusted identity solutions.
Continuing Its Mission to Protect Digital Interactions Globally
As digital ecosystems evolve, Entrust remains committed to its core mission: enabling trusted interactions across people, devices, and systems. With decades of experience securing global payments, government transactions, and enterprise communications, Entrust continues to innovate in areas such as biometrics, cryptography, passkeys, and AI-driven authentication.
Organizations around the world rely on Entrust to meet the increasingly complex challenges of identity security—from safeguarding remote workforces to enabling secure digital services for millions of consumers. By helping enterprises implement Zero Trust principles, Entrust enables stronger, more adaptive defenses against identity-based threats.
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