Automaker highlights retail expansion strategy and strengthens partnerships to accelerate EV sales across key U.S. markets.
Faraday Future Intelligent Electric Inc. (NASDAQ: FFAI), the California-based global shared intelligent electric mobility ecosystem company, has reported encouraging momentum following the conclusion of its recent FF Partner (Par) Summit, held in Las Vegas on February 5, 2026. The private summit marked a significant milestone in the company’s evolving U.S. dealer channel strategy, as it formally introduced the FF Par model—a next-generation Co-Creation User Ecosystem designed to function as a hybrid sales and user-operation platform rather than a traditional dealership structure.
The event took place alongside the annual National Automobile Dealers Association (NADA) Show in Las Vegas and coincided with Faraday Future’s unveiling of its new robotics strategy. At the show, the company introduced three humanoid and bionic robotic entries and presented its “Three-in-One” FF EAI Robotics Ecosystem, which integrates three core components: the EAI Device, the EAI Brain and Open-Source Platform, and the EAI Decentralized Data Factory. This strategy is intended to connect intelligent vehicles, robotics, and data platforms into
a unified ecosystem, reinforcing the company’s vision of a technology-driven mobility and AI robotics future.
The FF Par Summit brought together company leadership and dealer representatives to outline the structure, philosophy, and operational advantages of the new model. Executives in attendance included Chris Chen, Global Head of User Ecosystem and Co-CEO of FF AI-Robotics; Iris Deng, Senior Director of Sales and Network Management; and Scott Wang, Senior Director of B2B Sales, along with representatives from aftersales, product delivery, and automotive finance teams. During the session, Deng and Wang introduced the FF Par concept to approximately 75 invited guests, presenting it as a flexible, partnership-driven platform designed to support both automotive and AI robotics products.
According to the company, the presentation generated strong interest among participants, with several leading U.S. dealerships—including high-end luxury operators—expressing early intent to explore partnership opportunities. Feedback from attendees highlighted alignment with the model’s long-term, partnership-oriented approach, which emphasizes shared growth and aligned incentives. Dealers also responded positively to the model’s flexibility, particularly its ability to accommodate both electric vehicles and AI robotics products under a single operational ecosystem.
Another key point of interest was the FF Par model’s focus on operational discipline and reduced financial risk for partners. Traditional dealership concerns such as high capital expenditure requirements, inventory carrying costs, and margin compression were addressed through the program’s asset-light structure. By eliminating wholesale inventory and minimizing floorplan pressure, the model aims to reduce financial exposure while creating a more sustainable and collaborative revenue structure.
Max Ma, CEO of Faraday X, described the summit as a significant success and a major step forward in the company’s dealer strategy. He noted that early interest from high-quality dealer partners, combined with the differentiated hybrid ecosystem approach, provides a strong foundation for scalable expansion and deeper collaboration across the U.S. market in 2026 and beyond.
At the core of the FF Par model is a hybrid structure that combines centralized digital commerce with localized, partner-operated experience centers. This approach allows the company to maintain unified national pricing through a centralized digital checkout system, eliminating intra-brand price competition. At the same time, local partners manage customer experiences, service operations, and other on-the-ground activities. The model is designed to be capital-efficient and scalable, supporting revenue streams not only from vehicle sales but also from user operations and intelligent device ecosystem services. Under this framework, partners share value across the entire product lifecycle without assuming traditional dealership risks such as high inventory pressure, elevated operating costs, or pricing volatility.
Industry participants at the summit reportedly viewed the model as a forward-looking alternative to conventional dealership structures, particularly in an environment where capital intensity, inventory risk, and margin compression are ongoing concerns.
Following the summit, Faraday Future is transitioning into a structured execution phase. The company plans to continue aligning with both signed and prospective partners on territory planning, program scope, and phased rollout strategies. Initial pilot programs are being prepared for priority U.S. markets, including California, Nevada, New York, New Jersey, Washington, Texas, Florida, Illinois, North Carolina, and Massachusetts. These pilot timelines will be coordinated with key product milestones, including the launches of the FX Super One and the EAI Robotics platforms.
In parallel, the company will maintain ongoing engagement with interested dealers to refine program structures, finalize incentive mechanisms, and develop the next iteration of FF Par agreements. A tiered partner framework is also in development to support scalable expansion as the ecosystem grows.
Overall, the FF Par Summit represents a strategic step for Faraday Future as it seeks to build a new kind of dealer and user ecosystem—one that blends digital commerce, physical experience centers, and AI-driven technologies into a unified, asset-light platform aimed at supporting long-term growth in both electric mobility and robotics.
ABOUT FARADAY FUTURE
Faraday Future is a California-based global intelligent Company founded in 2014 and is dedicated to reshaping the future of mobility through vehicle electrification, intelligent technologies, and AI innovation. Its flagship vehicle, the FF 91, began deliveries in 2023 and reflects the brand’s pursuit of ultra-luxury, cutting-edge technology, and high performance. FF’s second brand, FX, targets the high-volume mainstream vehicle market. Its first model, Super One, is positioned as a first-class EAI-MPV, with deliveries planned to begin in 2026. FF recently announced its entry into the Embodied AI Robotics business with sales beginning this year, connecting its future strategy of bringing a new era of EAI vehicles and EAI robotics.
