Hiya and Deutsche Telekom Launch Branded Calling at Scale in Germany, Transforming Trust in Voice Communication
Hiya, a global leader in call intelligence and analytics, has announced the nationwide launch of branded calling at network scale in partnership with Deutsche Telekom, marking a major milestone in the evolution of trusted voice communication in Germany. By bringing verified caller identity and contextual information directly into the mobile network, the collaboration aims to rebuild confidence in phone calls at a time when skepticism toward unknown numbers is at an all-time high.
Hiya analyzes hundreds of billions of phone calls each year to identify trust signals, detect unwanted activity, and help ensure that voice calls remain clear, safe, and worth answering. Through this partnership, Deutsche Telekom mobile subscribers across Germany will now receive branded calling information automatically, with no apps, downloads, or additional steps required. Incoming business calls will display verified identities and call reasons, allowing recipients to make informed decisions before answering.
This deployment addresses a growing challenge in modern communication: approximately 80% of unidentified phone calls are ignored before they are even answered. As spam, fraud, and robocalls continue to rise globally, consumers have learned to distrust unknown numbers. Unfortunately, this growing caution also impacts legitimate businesses, whose calls are increasingly screened out or missed altogether. Hiya and Deutsche Telekom are tackling this problem head-on by restoring transparency and trust at the moment of the call.
Restoring Trust to Voice Communication at National Scale
The launch of branded calling across Deutsche Telekom’s mobile network represents a significant step forward in making voice communication reliable again at a national level. With this rollout, Hiya now covers approximately two-thirds of the German mobile market, placing the company in a strong position to expand coverage to the remaining third in the near future.
Unlike app-based solutions that require user installation or configuration, this network-level integration ensures that branded calling is seamlessly available to all Deutsche Telekom mobile subscribers. Calls are verified within the network itself, meaning trust and transparency are embedded directly into the calling experience rather than added afterward.
For consumers, this means fewer unanswered calls and less anxiety when the phone rings. For businesses, it means legitimate calls are no longer lost among countless unidentified or suspicious numbers.
What Branded Calling Means for Consumers
Branded calling fundamentally changes how people experience incoming calls. Instead of seeing a random phone number, users can now view who is calling and why before deciding to answer. This added context empowers consumers to respond with confidence, on their own terms.
Whether the call is from a bank, healthcare provider, delivery service, or customer support team, branded calling helps ensure that important communications are not ignored. The result is a calling experience that feels more transparent, purposeful, and respectful of the recipient’s time.
In an era where trust is fragile and attention is limited, providing clear identity and intent at the moment of the call significantly reduces uncertainty. People are no longer forced to guess whether a call is legitimate, urgent, or even safe to answer.
Turning More Business Calls into Real Outcomes
For enterprises, the benefits of branded calling extend far beyond improved visibility. Missed calls can translate directly into lost revenue, operational inefficiencies, and damaged customer relationships. According to research, 33% of workers report that their company has lost money because they were unable to reach customers by phone.
By making calls instantly recognizable, branded calling dramatically improves answer rates and reduces the need for repeated call attempts. Businesses spend less time retrying calls and more time engaging in productive conversations.
This improved reachability leads to tangible outcomes across industries:
- Healthcare providers can reduce missed appointments
- Logistics companies can ensure timely deliveries
- Financial institutions can resolve issues faster
- Customer service teams can address concerns in real time
Instead of unanswered calls and voicemail loops, customers know what to expect when their phone rings, and businesses achieve higher-quality interactions with fewer resources.
Improving Efficiency and Customer Experience
Beyond immediate call outcomes, branded calling enhances the overall customer experience by reducing friction and frustration. Customers no longer feel pressured to answer unknown calls or waste time screening voicemails. Businesses benefit from clearer communication and fewer failed contact attempts.
This clarity strengthens brand reputation and reinforces trust. When customers consistently recognize a business’s calls, it builds familiarity and confidence, encouraging future engagement. Over time, branded calling helps reposition voice communication as a reliable and valuable channel rather than an interruption to be avoided.
Deutsche Telekom’s Leadership in Trusted Communication
By deploying branded calling across its mobile network, Deutsche Telekom is setting a new standard for trusted voice services. The initiative demonstrates how mobile operators can play a central role in restoring confidence in phone-based communication by embedding identity verification directly into the network.
This rollout reinforces Deutsche Telekom’s commitment to innovation, customer protection, and future-ready communication services. Rather than relying on third-party apps or post-call labeling, the network-level approach ensures consistent, high-quality trust signals for all subscribers.
Marcus Rügge, Vice President of Mobile Services at Deutsche Telekom, emphasized the importance of this development:
Deutsche Telekom is making communication safer and more trustworthy. With Branded Calls, we protect customers from unwanted calls by verifying each call and clearly identifying it as a branded call. This builds trust in telephone-based customer interactions and delivers real value for business customers through improved reachability and increased attention.
Hiya’s Vision for Trusted Voice at Scale
For Hiya, the partnership with Deutsche Telekom represents a major expansion of its mission to modernize voice communication worldwide. Hiya currently analyzes 262.8 billion calls annually, providing unparalleled insight into calling behavior, fraud patterns, and trust indicators across live mobile networks.
Its caller identity and branded calling solutions are trusted by Tier-1 mobile operators globally, helping operators and enterprises improve transparency while protecting consumers from unwanted and malicious calls.
Alex Algard, CEO and co-founder of Hiya, highlighted the significance of the German rollout:
Our partnership with Deutsche Telekom brings branded calling at scale to Germany. Hiya will now deliver trusted caller identity to Deutsche Telekom mobile subscribers. We’re excited to help German consumers answer with confidence and businesses connect more effectively via voice calls.
Global Momentum for Trusted Voice Communication
The launch in Germany is part of a broader global movement toward restoring trust in voice communication. As digital channels multiply and consumer expectations continue to rise, voice calls must evolve to remain relevant and effective.
Hiya’s growing international footprint reflects increasing demand from operators and enterprises for solutions that protect consumers while enabling meaningful, high-value conversations. By combining deep analytics, real-time intelligence, and network-level integration, Hiya is helping redefine what modern voice communication should look like.
The Future of Voice: Clear, Safe, and Worth Answering
With branded calling now live across Deutsche Telekom’s network, Germany takes a major step toward a future where phone calls are once again trusted and useful. Consumers gain clarity and control, businesses improve reachability and outcomes, and operators deliver measurable value through innovation.
As Hiya continues to expand coverage and partner with leading operators worldwide, its vision remains clear: to make every call feel useful, trusted, and worth answering again.
This launch not only transforms how calls are received today but also sets the foundation for a more transparent, reliable, and human-centered voice ecosystem for the years ahead.
Source Link:https://www.businesswire.com/
