Logitech G Expands PLAY 2026 to Los Angeles, Warsaw, and Shanghai
Logitech G has announced the return of its flagship global gaming event, Logitech G PLAY 2026, which will take place on marking the company’s largest and most ambitious edition to date. For the first time, the annual celebration of gaming will be hosted simultaneously across three major international cities—Los Angeles, Warsaw, and Shanghai—bringing together gamers, esports professionals, content creators, technology innovators, and industry leaders for a worldwide showcase of next-generation gaming experiences.
The expanded event reflects Logitech G’s strategy of transforming its annual product showcase into a global celebration of gaming culture. Rather than relying on a single-location event or a traditional corporate livestream, the company is creating a multi-city festival designed to engage gaming communities across multiple regions while reaching millions of viewers through online broadcasts.
The celebrations will begin on September 22 in Warsaw, Poland, where Logitech G will host a professional esports tournament at the Warszawskie Centrum EXPO XXI. The competition will feature elite esports talent and serve as the opening event for the company’s global gaming festival.
On September 23, the spotlight will shift to flagship events in Los Angeles and Shanghai. While Logitech G indicated that additional information regarding the Shanghai program will be announced closer to the event, the Los Angeles gathering will take place at 57 Windward in Venice, offering a full day of gaming-focused activities, technology demonstrations, product launches, and networking opportunities.
The Los Angeles event is expected to bring together professional gamers, gaming creators, technology partners, media representatives, developers, and members of the gaming industry. Attendees will have opportunities to experience Logitech G’s latest gaming innovations firsthand through interactive demonstrations and hands-on product sessions before they become commercially available.
For audiences unable to attend in person, Logitech G will livestream the global event beginning at 9:00 a.m. Pacific Time (PST) or 6:00 p.m. Central European Time (CET) on September 23. The broadcast is expected to reach millions of viewers worldwide through the company’s official online streaming channels, allowing gaming enthusiasts across different regions to participate virtually in product announcements, esports competitions, interviews, and live entertainment.
According to Robin Piispanen, Vice President and General Manager of Logitech G, gaming has evolved far beyond its traditional role as entertainment and has become one of the world’s largest platforms for creativity, competition, and social connection.
He noted that the global gaming community now exceeds four billion people, making gaming one of the most influential forms of digital interaction worldwide. Logitech G believes this rapid growth has transformed gaming into a cultural phenomenon that connects people through shared experiences, creative expression, and competitive achievement.
Piispanen explained that the theme of this year’s event, “Play for the Breakthrough,” celebrates both technological innovation and personal accomplishment. Whether gamers are winning professional championships, improving their individual skills, creating digital content, or expressing themselves creatively, every achievement represents a breakthrough that drives gaming culture forward.
He added that Logitech G develops products designed to support those defining moments, and the PLAY event offers an opportunity for the gaming community to experience the company’s latest innovations before they reach the broader market.
Unlike previous editions, Logitech G PLAY 2026 has been designed as a large-scale cultural event rather than simply a corporate product presentation. The company intends to create immersive experiences that highlight every aspect of modern gaming, including competitive esports, hardware engineering, digital creativity, entertainment, and community engagement.
The expanded format reflects broader changes within the gaming industry, where live events increasingly combine esports tournaments, product showcases, creator interactions, concerts, and interactive experiences into festivals that appeal to diverse gaming audiences.
To support its international expansion, Logitech G will host three flagship events complemented by 12 satellite events in additional locations around the world. These regional gatherings are intended to extend the celebration beyond the primary host cities while recognizing the unique gaming cultures and communities that exist across different countries.
Each flagship city will feature customized experiences tailored to local gaming audiences while remaining connected through the broader global broadcast. Logitech G plans to transform these venues into interactive gaming environments where visitors can explore new technologies, participate in activities, meet gaming personalities, and engage directly with the company’s products.
One of the major attractions at Logitech G PLAY 2026 will be the unveiling of the company’s latest gaming hardware. Visitors attending the events will receive early access to upcoming Logitech G products before their official commercial release.
These exclusive demonstrations will provide gamers, esports professionals, and technology enthusiasts with opportunities to test next-generation gaming peripherals and performance technologies through hands-on experiences. The company has indicated that several new innovations will be introduced during the event, although specific product details have not yet been disclosed.
In addition to showcasing new hardware, Logitech G will provide behind-the-scenes insights into its product development process. Company engineers and designers will explain how feedback from professional esports athletes influences the design and refinement of gaming equipment.
These presentations will highlight the role of performance testing, engineering, ergonomics, and user research in developing products ranging from professional gaming peripherals to simulation racing equipment. By sharing its design methodology, Logitech G aims to demonstrate how athlete experience and technical innovation combine to improve gaming performance.
Esports will remain a central focus throughout the event. Professional tournaments, live competitions, and appearances by leading esports athletes are expected to provide entertainment while highlighting the increasing importance of competitive gaming within the global entertainment industry.
Visitors will also have opportunities to interact with gaming creators and influencers through question-and-answer sessions, live interviews, and panel discussions. These sessions will explore emerging gaming trends, content creation, streaming, esports careers, and technological developments shaping the future of interactive entertainment.
Beyond gaming competitions and technology demonstrations, Logitech G PLAY 2026 will include live musical performances and entertainment programming designed to celebrate gaming as a broader cultural movement. By combining esports, music, technology, and creator communities, the company hopes to create an event that appeals to both dedicated gamers and broader digital audiences.
The rapid expansion of Logitech G PLAY reflects the continuing growth of the global gaming market. Advances in cloud gaming, artificial intelligence, high-performance computing, virtual reality, and creator-driven content have transformed gaming into one of the world’s largest digital industries.
Gaming has also become increasingly social, with online communities connecting millions of players through multiplayer experiences, streaming platforms, esports competitions, and user-generated content. Companies like Logitech G are responding to these trends by developing hardware that supports professional competition, casual gaming, live streaming, and creative production.
Logitech G’s product portfolio includes gaming mice, keyboards, headsets, microphones, webcams, simulation racing equipment, and accessories designed for both professional esports players and everyday gamers. The company continues investing in technologies that improve precision, responsiveness, comfort, and customization across multiple gaming platforms.
The PLAY 2026 event also highlights Logitech G’s broader commitment to engaging directly with its global community. Rather than limiting product launches to online announcements, the company is creating opportunities for users to experience new technologies in person while interacting with engineers, developers, creators, and fellow gamers.
The inclusion of multiple flagship cities demonstrates the company’s recognition that gaming has become a truly global industry with thriving communities across North America, Europe, and Asia. Each region contributes unique perspectives, competitive scenes, and gaming cultures that collectively shape the industry’s future.
Logitech, the parent company of Logitech G, has been developing technology products since its founding in 1981. Headquartered in Switzerland, the company designs software-enabled hardware solutions for work, content creation, gaming, streaming, and communication. Its products are used by consumers, businesses, educators, and professional creators around the world.
Through the Logitech G brand, the company focuses specifically on gaming technologies, developing peripherals and accessories for competitive esports athletes, streamers, simulation racers, and gaming enthusiasts. The division works closely with professional players and gaming organizations to refine products that meet the performance demands of modern gaming.
With Logitech G PLAY 2026 expanding into three major international cities alongside a dozen supporting regional events, the company aims to deliver its largest gaming celebration yet. By combining product innovation, esports competition, creator engagement, interactive experiences, and live entertainment, the event is expected to provide a comprehensive showcase of the technologies and communities shaping the future of gaming worldwide.
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