NEW YORK — Glass-Media and Samsung Electronics America have announced a new lineup of color e-paper accessories at NRF 2026. The partnership focuses on productizing the Samsung 32-inch EMDX Series to provide businesses with portable, battery-operated alternatives to traditional backlit digital signage and static printed materials.
Expansion of the Samsung Color E-Paper Ecosystem
The new product portfolio utilizes high-impact color e-paper technology characterized by a non-illuminated, matte finish. This design mimics the appearance of traditional paper while incorporating digital flexibility. By operating on ultra-low power and integrated batteries, these displays eliminate the requirement for permanent electrical wiring, which simplifies deployment in diverse commercial settings.
The hardware features a low-glare surface designed to mitigate visual fatigue and screen overstimulation. This technical profile targets organizations in the retail, hospitality, and healthcare sectors that require modern signage without the intensity of standard LED or LCD backlighting. The collaboration represents a shift toward standardized, “ready-to-buy” configurations for technology that was previously limited to bespoke installations.
Strategic Shift Toward Sustainable Signage Infrastructure
This launch extends a long-standing partnership that previously produced the FibreCraft™ line of paper-based poster stands in late 2025. The transition to a productized e-paper lineup indicates a strategic response to rising corporate demand for eco-conscious and energy-efficient display hardware. Unlike standard screens, these units maintain images with zero power consumption for static content, supporting broader sustainability goals.
By standardizing mounting and enclosure options, Samsung and Glass-Media are positioning these solutions for rapid scaling across large-scale retail and foodservice operations. The move addresses a specific market gap for high-fidelity digital displays that can be positioned in high-traffic areas where power access is restricted or where a softer visual aesthetic is preferred for brand storytelling.
Technical Versatility and Commercial Availability
The joint E-Paper solutions are available in multiple configurations, including floor-standing poster stands, wall mounts, and tabletop displays. These units are compatible with Samsung’s cloud-native Visual eXperience Transformation (VXT) platform, allowing for remote content management and real-time diagnostics across a fleet of devices.
- Power Management: Battery-operated design allows for cordless placement in stanchions and end-cap displays.
- Display Quality: QHD resolution combined with a color imaging algorithm ensures smooth gradations for marketing visuals.
- Environmental Impact: Reduced energy requirements and recycled material components align with net-zero objectives.
The new accessory line will be integrated into Samsung’s Connected Experience Centers, allowing enterprise clients to evaluate e-paper’s role in omnichannel customer journeys. Preorders for the lineup have commenced at NRF 2026, with the first commercial shipments scheduled to begin in the second quarter of 2026.
About Glass-Media
Founded in 2014, Dallas-based Glass-Media is the leading provider of purpose-built, highly configurable digital signage solutions, recognized across the industry for world-class design, engineering excellence, precision fabrication, and continuous product innovation. Proudly ranked among the prestigious Inc. 5000 for three consecutive years (2023–2025), it’s a testament to the company’s sustained growth, relentless execution, and unwavering commitment to transforming the future of visual communication. Learn more at www.glass-media.com.
About Samsung Electronics America, Inc.
Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.
