Samsung Electronics Forms Strategic Partnership With Turkish Airlines to Elevate the Global Travel Experience Through SmartThings Find Technology
Samsung Electronics has officially announced a groundbreaking partnership with Turkish Airlines designed to significantly transform and enhance the passenger travel experience. At the center of this collaboration is Samsung’s advanced location-tracking platform, SmartThings Find, supported by its mobile accessory Galaxy SmartTag2 — a device engineered to help users easily locate and monitor luggage and personal belongings that do not have built-in connectivity.
The joint initiative introduces a new service called “Smart Tagged Baggage Service,” now available to Turkish Airlines customers. With this innovation, travelers will be able to track lost or delayed baggage more efficiently than ever before, using the power of SmartThings Find technology. The service marks a major step forward in improving passenger confidence, minimizing baggage-related stress, and setting a new benchmark for service excellence within the aviation sector.
Enhancing Baggage Management With SmartThings Find
SmartThings Find is an advanced tracking solution that uses Bluetooth Low Energy (BLE) and ultra-wideband (UWB) technology to pinpoint the real-time location of registered Samsung Galaxy devices. The platform is supported by a secure and widespread global network of more than 700 million active Galaxy devices, allowing customers to track smartphones, tablets, smartwatches, wireless earbuds, and any personal items with an attached Galaxy SmartTag — anytime, anywhere in the world.
The Galaxy SmartTag2 enables users to attach a lightweight, durable tracker to items such as luggage, handbags, backpacks, keys or other valuables. Once registered in the SmartThings application, users can view the real-time location of their belongings through an intuitive interface. If an item is lost, SmartThings Find uses the broader Galaxy device community to help locate it, all while maintaining encrypted and user-protected privacy.
In the context of travel, this technology proves invaluable. When checked luggage fails to arrive on time — a frustrating but common occurrence for passengers worldwide — SmartTagged luggage dramatically increases the chances of swift recovery. With the new partnership in place, Turkish Airlines staff can now more efficiently locate misplaced baggage equipped with a Galaxy SmartTag, provided passengers share a secure link to location data within their baggage claim report.
Improving the Passenger Experience With Visual Identification Features
In addition to enhanced tracking accuracy, Samsung has introduced an innovative feature within SmartThings Find called “Change Device Image.” This tool allows passengers to upload a real photograph of their luggage as it appears in the physical world, including any identifying tags or accessories. When luggage is lost or delayed, having a precise visual reference helps airline support agents quickly confirm ownership and differentiate bags that may look similar.
This added level of clarity and personalization ensures smoother communication between passengers and airline staff, reducing the risk of confusion and significantly accelerating the recovery process. For travelers, the experience of locating misplaced baggage becomes easier, more transparent and far less stressful.
Expanding the Partnership Beyond Baggage Recovery
Turkish Airlines, the national flag carrier of Türkiye and one of the world’s most established international aviation brands, serves passengers traveling to hundreds of global destinations. By adopting SmartThings Find technology, Turkish Airlines continues its ongoing mission to embrace digital transformation and leadership in customer-focused innovation. The launch of the Smart Tagged Baggage Service marks only the beginning of what both companies plan to achieve together.
Samsung has confirmed plans to broaden the SmartThings Find ecosystem further by partnering with additional airlines worldwide. Meanwhile, Turkish Airlines intends to explore implementing SmartThings technology beyond baggage management, considering potential applications such as improved customer service interactions, airport mobility assistance, optimized cargo tracking, personalized travel support, and next-generation onboard services that utilize real-time location data.
Both companies anticipate that integrating Samsung’s AI-powered devices and software solutions will continue to raise service standards across the travel experience, contributing to a future in which passengers benefit from more seamless, reliable, and intelligent travel solutions.
Executive Perspectives on the Collaboration
Samsung leaders expressed enthusiasm for the new partnership and for the role SmartThings Find will play in reshaping travel convenience.
Samsung is expanding the SmartThings Find experience through partnerships across industries to help customers stay connected and at ease wherever they are,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings at Samsung Electronics. “We are delighted to work with Turkish Airlines to deliver a more convenient and streamlined travel experience.
Representatives from Turkish Airlines also emphasized the value of collaborating with Samsung to deliver new levels of service innovation for passengers:
Turkish Airlines continues to lead the industry on its road to digitalization. We are delighted to partner with Samsung to leverage their cutting-edge technology for the benefit of our passengers,” said Kerem Kızıltunç, Chief Information Technologies Officer at Turkish Airlines. “We will continue to strengthen our industry leadership with technological collaborations that prioritize guest satisfaction and set new standards for the aviation industry.
A New Standard for the Future of Travel
As global travel continues to grow and evolve, passenger expectations for transparency, control and reliability in their travel experience are higher than ever. Lost or delayed baggage remains one of the most frustrating pain points associated with air travel — an issue that impacts both travelers and airlines. Through their joint effort, Samsung and Turkish Airlines are proving that smart technology can directly improve real-world travel experiences, providing peace of mind and reducing uncertainty.
By integrating advanced digital tools with world-class airline services, the partnership demonstrates how technology and travel can complement one another to deliver tangible benefits. For passengers around the world, this means greater confidence in their luggage’s safety, faster resolution when problems occur and a more enjoyable journey overall.
The launch of the Smart Tagged Baggage Service represents a key milestone in the future of connected travel — and marks the beginning of a long-term collaboration intended to bring even more innovative solutions to travelers everywhere.
Source Link:https://news.samsung.com/
