Samsung Maintains No. 1 Position in European Microwave Market for Tenth Consecutive Year
Samsung Electronics announced today that it has achieved the highest market share in the European microwave segment for 2024, securing its position as the region’s top-selling microwave brand for the tenth year in a row.
According to global market research firm Euromonitor International, Samsung ranked No. 1 in microwave sales volume across Europe in 2024. This marks a decade of consistent leadership, with Samsung first earning the top spot in 2015.Our continued success in the European microwave market stems from our ability to meet consumer demands for both stylish design and user-friendly features,” said Taehwan Hwang, Executive Vice President and Head of Sales & Marketing for Samsung’s Digital Appliances Business. “We remain committed to leading the market through our innovations in smart connectivity and premium design.
Focusing on Innovation and Design in the Kitchen
Samsung has tailored its microwave offerings to meet European preferences, emphasizing sleek, premium designs that complement modern kitchen interiors. Since 2019, the company has offered its popular Bespoke Microwave range, available in seven color options and a refined glass finish—an aesthetic that quickly resonated with consumers across the region.
In 2024, Samsung introduced the MW7300B All-in-One Microwave Oven, designed to simplify everyday cooking. This new model is compatible with SmartThings, allowing users to remotely monitor and control the microwave from their smartphones. It also supports voice control through assistants like Bixby, offering a convenient and connected cooking experience.