Samsung Electronics hosted Samsung Members Connect 2025 in New York City, welcoming over 70 Samsung Members Stars selected from 17 countries around the world.
Samsung Members is a pre-loaded app and all related activities that provide access to a variety of Galaxy-related news, benefits and community activities. Within the app’s community, highly active users who consistently share high-quality content and engage with others are selected as Samsung Members Stars (hereinafter “Members”).
At the July 2025 Samsung Members Connect, Members were among the first to get hands-on with the newly unveiled Galaxy Z Fold7, Galaxy Z Flip7 and the next evolution of Galaxy AI.Through a series of curated programs, they captured and shared their real-time experiences — offering authentic insights with their local communities. Teaming up with influencers from #TeamGalaxy, Members co-created content that showcased the energy and excitement of the moment.
Their shared journey is now live on Samsung Newsroom. Let’s take a look.
Orientation Kicks Off Connections Between Members
The event commenced with a Members Orientation, where participants introduced their past activities within the Samsung Members community. Members overcame language and cultural differences, laying the groundwork for future collaboration.
A Broader Experience Unfolds at Galaxy Unpacked 2025
One of the most anticipated highlights of the event was Galaxy Unpacked 2025, held in Brooklyn. Members attended in person, being among the very first to experience the Galaxy Z Fold7, Galaxy Z Flip7 and the latest AI innovations.
The event showcased Samsung’s vision for multimodal Galaxy AI — technology that understands user intent, responds seamlessly and delivers truly personalized experiences. It marked another step forward in Galaxy AI’s evolution into a trusted companion in everyday life.
Samsung Members Stars Florencia Danloy (Argentina) said, “The Galaxy Z Fold7, which I first experienced in New York, featured a much slimmer and more refined professional design. I could immediately feel the difference the moment I held it in my hand.
Following Galaxy Unpacked 2025, participants visited the Galaxy Experience Space, where they engaged in hands-on activities featuring AI-based multitasking and Google Gemini Live — presented in creative ways inspired by Korean culture.
Sophia Hwang, EVP and Head of Retail team, Mobile eXperience (MX) Business at Samsung Electronics, said, “We hope you’ll take this opportunity to experience the innovation of our latest Galaxy products throughout the Galaxy Experience Space and share your insights with Samsung Members communities around the world.”
