T-Mobile has introduced Better Value, a new family wireless plan starting at $140 monthly for three lines, promising over $1,000 in savings compared to AT&T and Verizon equivalents. This move targets families and small businesses seeking premium features like satellite connectivity and streaming without premium pricing. A five-year price guarantee on talk, text, and data sets it apart in a market of rising carrier costs. (50 words)
The Core Development
T-Mobile unveiled Better Value on January 14, available to new customers switching at least two of three or more lines, and existing customers with three-plus lines who have been with the carrier for five years or adding lines.
The plan prices at $46 per line with AutoPay for three lines, plus taxes and fees. It includes T-Mobile’s full benefits suite on its 5G network, positioning it as the carrier’s most affordable premium family option.
Existing customers upgrading from Essentials plans with three or more lines save over $50 monthly on added perks.
Market Context & Strategic Impact
Wireless carriers face pressure as families prioritize savings amid economic shifts into 2026. T-Mobile positions Better Value as a direct counter to AT&T and Verizon, which charge more for fewer inclusions like streaming or satellite access.
Mike Katz, T-Mobile’s Chief Business and Product Officer, highlighted families’ demand for sustained value over one-off deals. The five-year price lock addresses long-term commitments, contrasting rivals’ history of hiking rates.
This launch leverages T-Mobile’s “America’s Best Network” claim to attract switchers, easing the process via the T-Life app’s 15-minute switch feature, device payoff up to $800 per line, and same-day delivery.
Key Features & Technical Details
- Unlimited premium data on T-Mobile’s 5G network
- Unlimited hotspot data: 250GB high-speed monthly, then 600 kbps
- Unlimited North America data: 30GB high-speed in Mexico/Canada monthly, then 256 kbps
- Unlimited data abroad: 30GB high-speed in 215+ countries, then 256 kbps
- Satellite connectivity: Unlimited text/data via satellite-optimized apps
- Entertainment: Netflix, Hulu on Us; Apple TV+ for $3/month
- Five-year price guarantee on talk, text, data
- Home Internet Backup: $10/month with AutoPay
- Two-year device upgrades; switcher deals like smartphones on Us, no trade-in
- Magenta Status perks: Hotel/rental car discounts, concert access, DashPass, T-Mobile Tuesdays
Future Outlook
T-Mobile aims to reshape family wireless choices by locking in savings and premium features long-term. As competitors respond, this plan could accelerate market share gains for T-Mobile, pressuring AT&T and Verizon to match on price stability and inclusions. Families stand to benefit from sustained affordability on reliable 5G.
About T-Mobile US, Inc.
As the supercharged Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is powered by an award-winning 5G network that connects more people, in more places, than ever before. With T-Mobile’s unique value proposition of best network, best value and best experiences, the Un-carrier is redefining connectivity and fueling competition while continuing to drive the next wave of innovation in wireless and beyond. Headquartered in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information, visit https://www.t-mobile.com.
