TDK Invites 100 University Students to the 2026 TDK Tokyo E-Prix and Showcases the Invisible Technologies Powering the Future of Mobility
TDK Corporation (TSE: 6762), an Official Partner of the ABB FIA Formula E World Championship, will serve as the title partner of the 2026 TDK Tokyo E-Prix, taking place on at Tokyo Big Sight. Marking Formula E’s first-ever night race in Japan, the event represents a significant milestone for electric motorsport while providing a platform to showcase the innovations shaping the future of sustainable mobility.
As title partner, TDK will bring its vision of “TDK in Mobility” to life through a range of immersive experiences designed to highlight the company’s advanced technologies that power modern electric vehicles. Visitors to the Formula E Fan Village will have the opportunity to explore interactive exhibits, augmented reality (AR) experiences, and hands-on demonstrations that reveal the “invisible technologies” embedded within today’s electric mobility solutions. These technologies—including electronic components, sensors, power systems, and advanced materials—play a critical role in improving vehicle performance, efficiency, safety, and driving experience.
In addition to showcasing its technologies, TDK will reinforce its commitment to developing the next generation of engineering and technology leaders by inviting 100 university students to experience the world of Formula E firsthand. Through exclusive behind-the-scenes activities, the company aims to inspire young innovators and demonstrate how cutting-edge technology is transforming the future of transportation.
Inspiring the Next Generation of Mobility Innovators
As the automotive industry undergoes one of the most significant transformations in its history, electrification, digitalization, and intelligent systems are redefining how vehicles are designed, manufactured, and operated. While consumers often focus on the visible aspects of electric vehicles, much of the innovation occurs beneath the surface.
TDK has long recognized mobility as one of its most important strategic growth areas. The company’s portfolio of electronic components, sensors, magnetic materials, batteries, and power technologies supports nearly every aspect of next-generation transportation—from improving energy efficiency and enabling autonomous functions to enhancing safety, connectivity, and overall driving performance.
To encourage future engineers and innovators, TDK will invite 100 university students to participate in exclusive experiences during the Tokyo E-Prix. These students will gain access to areas typically reserved for teams and media, including a guided tour of the Porsche Formula E Team garage, where they will observe how engineers and mechanics prepare one of the world’s most advanced electric race cars for competition.
Participants will also enjoy a behind-the-scenes tour of Formula E’s international broadcast operations, offering a unique perspective on how one of the world’s premier motorsport championships delivers live racing to audiences across the globe. By interacting with professionals working at the highest levels of engineering, communications, and event operations, students will gain valuable insight into the diverse career opportunities available within the mobility and technology industries.
Through these initiatives, TDK hopes to inspire future talent while strengthening connections between industry and academia, ultimately contributing to the continued advancement of sustainable mobility.
Experience the Technologies Hidden Inside Every Electric Vehicle
Throughout race weekend, visitors to the Formula E Fan Village will be able to experience TDK’s latest technologies at a joint exhibition booth presented by Porsche, Henkel, and TDK.
The interactive booth will demonstrate how numerous TDK products are integrated into the Porsche 99X Electric, the race car competing in the ABB FIA Formula E World Championship. Using augmented reality and immersive digital experiences, visitors will discover how components that are rarely seen by drivers or spectators make a measurable difference in vehicle performance, reliability, and efficiency.
The exhibition is designed to make complex engineering concepts accessible and engaging for visitors of all ages, providing a closer look at the technologies that support electric mobility from within.
Highlights of the Joint Exhibition Booth
Visitors can enjoy several interactive attractions throughout the Fan Village, including:
- Display of the Porsche 99X Electric, showcasing TDK technologies integrated throughout the race car.
- “TDK Tokyo Night Circuit,” an immersive AR driving experience that allows visitors to virtually drive the Porsche Formula E car through the illuminated streets of Tokyo.
- “TDK WITHIN,” an interactive attraction inviting participants to discover hidden TDK technologies inside electric vehicles and throughout the city, demonstrating how electronics quietly enable modern mobility.
- Exclusive commemorative AR stickers featuring collaborations between TDK × Porsche Motorsport and TDK × Formula E, available to booth participants and visitors.
By combining entertainment with education, the booth aims to help visitors better understand how advanced electronic technologies contribute to cleaner, smarter, and more sustainable transportation.
Fan Village Information
The Formula E Fan Village will provide entertainment and educational experiences for race fans, families, and technology enthusiasts throughout the weekend.
Date and Time
- Saturday, July 25, 2026: 14:00–22:00
- Sunday, July 26, 2026: 14:00–22:00
Venue
Tokyo Big Sight (Tokyo International Exhibition Center)
East Exhibition Halls 1–3
Visitors will have opportunities to experience Formula E technology, partner exhibitions, interactive activities, and entertainment alongside the excitement of Japan’s first Formula E night race.
TDK Leaders to Participate in Formula E Thought Leadership Events
Ahead of the race weekend, TDK executives will participate in Formula E’s leadership and sustainability programs.
On July 24, Noboru Saito, President & CEO of TDK Corporation, will participate in Formula E’s flagship thought leadership event, where global leaders from technology, sustainability, and mobility sectors will discuss the future of electrification, innovation, and urban transportation.
Earlier in the week, on July 22, Taro Ikushima, Corporate Officer of TDK, will join a sustainability-focused forum to discuss the role of advanced technologies in accelerating the transition toward a more sustainable mobility ecosystem.
These engagements reflect TDK’s commitment not only to technological innovation but also to fostering dialogue around the future of sustainable transportation.
About Formula E
The ABB FIA Formula E World Championship represents the world’s premier all-electric motorsport series and serves as a high-performance laboratory for electric vehicle innovation. Since launching in 2014, Formula E has become a global platform where leading automotive manufacturers—including Porsche, Jaguar, Nissan, Stellantis, Mahindra, and Lola Cars—develop and validate technologies that ultimately find their way into production electric vehicles.
Now surpassing 150 races, Formula E combines world-class competition with rapid technological advancement, helping accelerate innovation in battery systems, power electronics, software, energy management, and vehicle efficiency.
Formula E is also recognized for its leadership in sustainability. It is the world’s first and only sport to achieve Certified B Corporation status, reflecting its commitment to high standards of environmental and social performance, transparency, and accountability. The championship has been Net Zero Carbon since inception and recently became the first sport to achieve the BSI Net Zero Pathway certification, reinforcing its position as a global leader in sustainable sporting events.
With ten different champions crowned across eleven seasons, Formula E continues to deliver one of the most competitive championships in international motorsport while inspiring a new generation of fans who value innovation, sustainability, and purposeful progress.
About ABB
ABB is a global technology leader in electrification and automation, helping industries become more efficient, productive, and sustainable. By combining engineering expertise with digital innovation, ABB develops solutions that improve resource efficiency and accelerate the transition toward a more sustainable future.
With more than 140 years of innovation and approximately 110,000 employees worldwide, ABB serves customers across a wide range of industries. The company’s shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). Guided by its purpose of helping industries “Engineered to Outrun,” ABB continues to drive technological progress that enables a more sustainable and resource-efficient world.
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