Telekom Srbija strengthens its global presence by partnering with EXPO 2027 Belgrade, supporting innovation, digital connectivity, and international collaboration at the upcoming world exhibition.
Telekom Srbija Group has officially announced its platinum sponsorship of EXPO 2027 Belgrade, marking a defining moment in both the company’s corporate journey and Serbia’s broader digital transformation strategy. The partnership underscores Telekom Srbija’s long-standing commitment to technological innovation, infrastructure development, and regional leadership, positioning the company at the center of one of the most significant international events ever hosted in the country.
A Strategic Partnership for a Historic Event
EXPO 2027 Belgrade is set to become the largest global gathering ever organized in Serbia, bringing together participating nations, global institutions, industry leaders, innovators, and millions of visitors from around the world. As a platinum sponsor, Telekom Srbija assumes a pivotal role in enabling the event’s technological backbone, ensuring that the infrastructure supporting this international exhibition meets the highest global standards.
For Telekom Srbija, the sponsorship goes far beyond branding or symbolic support. It represents a strategic commitment to demonstrating how advanced telecommunications and digital ecosystems can power large-scale global events. By serving as a primary provider of connectivity and digital infrastructure, the company will help transform EXPO 2027 into a fully integrated, smart, and technologically advanced international platform.
This partnership aligns with Telekom Srbija’s broader vision of strengthening Serbia’s position as a regional technology hub and innovation-driven economy. Through its involvement in EXPO 2027, the company will highlight its expertise in telecommunications, digital services, and next-generation solutions, reinforcing its leadership in Southeastern Europe and the Western Balkans.
Enabling Advanced Digital Infrastructure
At the core of Telekom Srbija’s role in EXPO 2027 is the deployment and management of advanced digital infrastructure. Large-scale global exhibitions require seamless connectivity, robust network performance, cybersecurity safeguards, and integrated communication systems capable of supporting millions of simultaneous interactions.
Telekom Srbija will provide high-capacity broadband connectivity, mobile network coverage, data services, and multimedia platforms to ensure a flawless digital experience for exhibitors, participants, and visitors. From real-time data transmission to immersive digital displays and smart event management systems, the company’s technological ecosystem will serve as the foundation of EXPO 2027’s operational success.
The scale of the event demands resilient and future-proof infrastructure. Telekom Srbija’s investment in fiber-optic networks, 5G technology, cloud platforms, and cybersecurity frameworks will ensure that EXPO 2027 is not only technologically advanced but also secure and reliable. The company’s digital capabilities will support everything from interactive pavilions and augmented experiences to live broadcasting and virtual participation for global audiences.
By providing this infrastructure, Telekom Srbija is not merely supporting an event; it is showcasing Serbia’s readiness to host complex, innovation-driven international gatherings. The company’s expertise demonstrates how telecommunications providers can serve as strategic partners in national development and global engagement.
A Showcase Pavilion of Innovation
Beyond its infrastructural responsibilities, Telekom Srbija will establish its own pavilion at EXPO 2027. This immersive space will function as a dynamic showcase of the company’s technologies, platforms, and forward-looking solutions.
The pavilion will highlight cutting-edge developments in telecommunications, digital transformation services, smart connectivity, multimedia solutions, and emerging technologies. Visitors will experience interactive demonstrations designed to illustrate how digital innovation is reshaping industries, societies, and everyday life.
Through experiential exhibits and engaging presentations, Telekom Srbija aims to demonstrate the practical impact of its technological ecosystem. The pavilion will not only present products and services but also tell a broader story about the future of connectivity, digital integration, and innovation-led growth in the region.
This initiative offers a unique opportunity for Telekom Srbija to present itself on a global stage, engaging directly with international stakeholders, investors, technology partners, and policymakers. The pavilion will reflect the company’s ambition to position itself as a leader not only in telecommunications but also in comprehensive digital transformation.
Leadership Perspective: A Milestone for Serbia and Telekom Srbija
Vladimir Lučić, CEO of Telekom Srbija, emphasized the historic importance of EXPO 2027 for both the country and the company. He described the event as a milestone that provides an unparalleled opportunity to demonstrate Serbia’s technological capabilities to a global audience.
According to Lučić, Telekom Srbija’s participation as a trusted partner in EXPO 2027 reflects the company’s confidence in its digital infrastructure and innovative ecosystem. By supporting the exhibition with advanced technological solutions, the company reinforces its role as a central driver of technological progress in the region.
The CEO highlighted that EXPO 2027 represents more than a global exhibition—it symbolizes Serbia’s readiness to engage with international innovation trends and to contribute meaningfully to global conversations about technology, sustainability, and the future of society.
EXPO 2027 Belgrade: A Platform for Global Collaboration
EXPO 2027 Belgrade will serve as a global platform for innovation, dialogue, and collaboration. International exhibitions traditionally bring together countries to showcase advancements in science, technology, culture, and sustainable development. This edition, hosted in Serbia’s capital, will continue that tradition while introducing a strong focus on future-oriented solutions.
The event is expected to attract millions of visitors and participants from around the world. It will provide a venue for nations to present ideas addressing global challenges, including technological transformation, environmental sustainability, digital inclusion, and economic resilience.
For Serbia, hosting EXPO 2027 is both an honor and a transformative opportunity. The exhibition is projected to generate long-term economic and social benefits, boosting tourism, infrastructure development, foreign investment, and international recognition. It will also leave behind upgraded facilities and enhanced technological capabilities that will benefit the country well beyond the event’s duration.
Telekom Srbija’s role in this context becomes especially significant. As the digital enabler of EXPO 2027, the company will help ensure that Serbia’s largest-ever global event is executed with technological excellence, reinforcing the nation’s image as a forward-looking and innovation-ready destination.
Strengthening Regional Leadership
Headquartered in Serbia and operating in 13 countries across Europe and beyond—including Serbia (SER), Bosnia and Herzegovina (BIH), Montenegro (MNE), Croatia (CRO), Slovenia (SI), North Macedonia (NMK), Turkey (TUR), Austria (AUT), Switzerland (CH), Germany (GER), the United States (USA), the Netherlands (NL), and Belgium (BE)—Telekom Srbija Group stands as one of the largest and fastest-growing telecommunications operators in Southeastern Europe.
With approximately 14 million subscribers and over 13,000 employees, the Group delivers services across four main segments: fixed telephony, mobile communications, internet services, and multimedia. Its extensive operational footprint positions the company as a regional leader in connectivity and digital services.
The platinum sponsorship of EXPO 2027 further strengthens Telekom Srbija’s regional leadership profile. By aligning itself with a globally recognized event, the company reinforces its strategic ambition to expand its influence, foster cross-border partnerships, and enhance its technological reputation.
The company’s investment in digital infrastructure for EXPO 2027 will likely accelerate innovation within its own ecosystem. Large-scale projects often serve as catalysts for technological upgrades, operational improvements, and collaborative ventures with international partners. The knowledge and experience gained from delivering infrastructure for such a high-profile event will contribute to Telekom Srbija’s long-term competitiveness.
Long-Term Legacy and Impact
Beyond the immediate visibility and operational responsibilities, Telekom Srbija’s platinum sponsorship contributes to the lasting legacy of EXPO 2027. Major international exhibitions typically leave behind upgraded urban infrastructure, strengthened global partnerships, and enhanced technological capacity.
By building and managing the digital systems required for EXPO 2027, Telekom Srbija is helping to create infrastructure that can serve Serbia’s economy and society for years to come. Investments in high-speed networks, smart solutions, and secure digital frameworks will continue to benefit businesses, institutions, and citizens long after the exhibition concludes.
The event also offers a platform for inspiring the next generation of innovators, engineers, and entrepreneurs. By showcasing advanced technologies in its pavilion and through the event’s broader ecosystem, Telekom Srbija will contribute to fostering a culture of innovation and digital literacy.
