ThreatDown Launches Nexus Partner Program to Reinforce Its Global Channel-First Strategy
ThreatDown, the corporate business unit of Malwarebytes, has officially launched the Nexus Partner Program, a comprehensive global initiative designed to elevate channel collaboration and accelerate partner-driven growth. This milestone reflects ThreatDown’s deepening commitment to being a truly channel-first organization—one that empowers its partners with enhanced tools, resources, and incentives to deliver stronger, more effective cybersecurity outcomes for customers worldwide.
As the cyber threat landscape continues to evolve at breakneck speed, businesses of all sizes increasingly rely on trusted security partners, managed service providers (MSPs), and resellers to guide them through escalating risks. ThreatDown’s new program responds directly to this need, creating an ecosystem where partner success is the key driver of shared value.
A Strategic Program Designed for a Channel-First Future
ThreatDown emphasized that the Nexus Partner Program was built from the ground up with partners at its core. It offers a unified, simplified framework that aligns incentives, clarifies enablement pathways, and supports long-term mutual growth. In an industry where distributors and resellers often juggle overly complex partner requirements, ThreatDown set out to create a program known for its clarity, accessibility, and actionable benefits.
“At ThreatDown, being channel-first means putting our partners at the center of everything we do,” said Kendra Krause, General Manager of ThreatDown. “The Nexus Partner Program reflects that belief — the program is built to equip partners with the tools they need to succeed in a rapidly evolving cybersecurity market. When our partners win, we win.”
Her comments reinforce how integral the partner ecosystem is to ThreatDown’s go-to-market strategy. Rather than treating partners as an extension of its sales pipeline, the company views them as co-creators of market opportunity, jointly responsible for delivering smarter, more resilient security outcomes.
What the Nexus Partner Program Offers: A Unified, High-Value Support Framework
Available globally, the Nexus Partner Program provides a wide range of features designed to simplify partnership, strengthen competitive positioning, and expand revenue opportunities. These include:
1. Competitive Discounts and Margin Opportunities
The program offers attractive financial incentives to help resellers strengthen profitability while delivering high-value security solutions. Competitive discounts, deal registration protection, and transparent pricing mechanisms create financial predictability while rewarding performance.
2. Revenue Protection and Deal Support
ThreatDown emphasized that partners will benefit from revenue protection measures to safeguard their investments in customer relationships. These mechanisms help ensure that resellers retain ownership of their deals without fear of displacement by competing vendors or direct sales channels.
3. Marketing Resources and Co-Branded Demand Generation
Partners gain access to ready-to-use marketing assets, co-brandable materials, campaign frameworks, and demand-generation support. This includes digital collateral, sales kits, promotional content, and tools designed to accelerate lead generation and shorten sales cycles.
4. Technical Support and Dedicated Enablement Teams
One of the program’s most significant strengths is its commitment to enablement. ThreatDown is providing access to specialized teams responsible for:
- Partner onboarding
- Technical training
- Product certifications
- Solution architecture guidance
- Joint business planning
These resources are designed to help partners scale efficiently and strengthen their expertise in delivering ThreatDown’s security offerings.
5. A Single, Simplified Program Structure
Rather than offering scattered or overly complex partner tiers, the Nexus Partner Program brings all partner types under one umbrella. This unified framework emphasizes transparency and reduces administrative burdens, making it easier for partners to understand requirements, track progress, and achieve higher levels of program benefits.
The Partner Community Responds: Strong Alignment and Early Praise
Early feedback from partners indicates that ThreatDown’s approach resonates strongly with its global reseller ecosystem. One such partner, Karen Greer, CEO of Secure Content Technologies, highlighted the strength of the collaboration.
“ThreatDown is a strategic partner for us, providing comprehensive marketing and sales support throughout the customer lifecycle,” Greer said. “They make doing business together easy — and together, we are a united front in providing quality protection and support.”
Her testimonial reflects ThreatDown’s emphasis on ease of collaboration—a critical differentiator in a crowded cybersecurity vendor landscape where onboarding and maintaining partnerships can be excessively complex.
A Year of Momentum: Building on Recent Channel-Driven Achievements
The launch of the Nexus Partner Program is part of a broader transformation within ThreatDown, aimed at expanding the company’s channel footprint and creating a more streamlined, partner-centric ecosystem.
Several recent milestones have laid the groundwork for this new direction:
1. Leadership Strengthening with the Appointment of Kendra Krause
Earlier this year, ThreatDown appointed Kendra Krause as General Manager. Known for her expertise in global channel development and cybersecurity strategy, Krause brings decades of experience helping technology companies redesign and scale their partner ecosystems. Her appointment signaled ThreatDown’s intention to significantly accelerate its channel-first initiatives.
2. Self-Service Trial Release for OneView Platform
ThreatDown recently expanded MSP capabilities through a self-service trial offering for its OneView management platform. The platform enables MSPs to manage, deploy, monitor, and optimize cybersecurity services for multiple clients in a unified interface. This trial program empowers prospective MSP partners to experience the platform’s value directly, lowering entry barriers and supporting rapid market adoption.
3. Partner Sales and Technical Certification Program
To help partners strengthen expertise in cybersecurity deployment and threat response, ThreatDown launched a comprehensive certification program. These certifications:
- Establish a standardized baseline of technical knowledge
- Help partners differentiate themselves in the market
- Improve customer confidence
- Enhance partner readiness for solution deployment and support
4. New Strategic Alliances Strengthening Global Reach
ThreatDown has also expanded its international footprint through new partnerships with technology and distribution leaders including:
- Bakotech
- CMS Distribution
- Onecom
- SuperOps
- TeamViewer
These alliances expand ThreatDown’s market penetration across Europe, APAC, and North America, helping partners deliver ThreatDown’s solutions to a broader global customer base.
Why the Nexus Partner Program Matters in Today’s Cybersecurity Ecosystem
Cybersecurity threats are growing more frequent, more sophisticated, and more damaging. From ransomware campaigns targeting critical infrastructure to advanced phishing schemes exploiting global uncertainty, organizations are under increasing pressure to strengthen digital defenses.
At the same time, many small and midsize businesses rely heavily on channel partners — MSPs, MSSPs, VARs, and resellers — to guide their security posture. These partners provide real-time expertise, continuous monitoring, and strategic advisory services that many organizations cannot deploy internally.
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