TON Strategy Company Announces Support for Coinbase’s Global Rollout of Toncoin ($TON) Spot Trading
TON Strategy Company, a digital asset treasury organization focused exclusively on acquiring, holding, and supporting Toncoin ($TON), today announced its strong support for Coinbase Markets’ plan to launch spot trading for $TON across its global suite of platforms. This expansion includes Coinbase’s retail interface, advanced trading environment, institutional exchange, and international platforms—marking one of the widest multi-venue rollouts for the asset to date.
Coinbase will officially enable $TON spot trading beginning 18 November 2025, with the $TON-USD pair expected to open on or shortly after 9:00 a.m. PT, pending satisfactory liquidity conditions. Once live, Toncoin will be fully accessible through coinbase․com, the Coinbase mobile application, and Coinbase Advanced, extending the asset to millions of users worldwide. Institutional traders, funds, and custody clients will gain direct access to $TON through Coinbase Exchange, further reinforcing the token’s integration into global digital asset markets.
Expanding Global Access to the TON Ecosystem
The confirmation of $TON trading availability on Coinbase represents a meaningful milestone in the ongoing evolution of The Open Network (TON) ecosystem. TON is a high-performance Layer-1 blockchain originally conceptualized by Telegram and later developed by the open-source community. Today, the network is designed to support extremely high throughput, scalable architecture, and a streamlined user experience that integrates seamlessly with the Telegram messenger platform.
With more than one billion active users on Telegram, TON offers the unique ability to introduce blockchain functionality to a mainstream audience at unprecedented scale. This integration enables individuals to transact, store value, engage with decentralized applications, maintain digital identity, and participate in a growing universe of mini-apps—all without leaving the familiar Telegram interface. As adoption accelerates globally, broader exchange access is increasingly viewed as essential to supporting new market infrastructure and ensuring the ecosystem’s long-term sustainability.
TON Strategy Company views Coinbase’s listing as a significant endorsement of TON’s expanding relevance. The move not only provides global retail and institutional users with a straightforward path to acquire $TON, but also highlights the asset’s growing role within the competitive landscape of major Layer-1 blockchains.
Leadership Perspective on Growing Visibility and Market Infrastructure
Veronika Kapustina, Chief Executive Officer of TON Strategy Company, emphasized the positive implications of Coinbase’s rollout for both existing stakeholders and new entrants to the TON ecosystem.
This is an encouraging development for the $TON ecosystem,” said Kapustina. “Every new venue that lists $TON broadens access, deepens liquidity, and helps accelerate adoption where demand is already strong. TON is a major Layer-1 with meaningful real-world usage, and greater market attention always felt inevitable. We look forward to seeing custody and staking support expand over time as well — both are important components of a fully developed market infrastructure.
Kapustina’s comments reflect the increasingly global nature of TON’s user base and its accelerating momentum within both the decentralized application and institutional investment landscapes. Expansion across top-tier exchanges is essential to enabling deeper liquidity, price discovery, and broader participation from regulated market participants.
Strengthening a Growing Mini-App and Digital Identity Economy
One of TON’s most distinctive advantages lies in its direct integration with Telegram’s rapidly expanding mini-app ecosystem. More than a billion users now have the ability to interact with blockchain-powered services—from payments and savings tools to gaming and identity applications—directly within a messaging app they already use daily.
This ecosystem includes:
- Low-cost, near-instant global payments, enabling frictionless value transfer across borders.
- On-chain digital identity, allowing users to maintain verifiable, portable profiles for interacting with applications and services.
- A rapidly expanding suite of mini-apps, built using familiar user-interface patterns, enabling developers to reach a global audience with minimal onboarding friction.
- In-app asset management, allowing users to hold, send, and receive digital assets without leaving Telegram or creating traditional exchange accounts.
As these capabilities scale, increasing access to $TON across major exchanges is essential in supporting the ecosystem’s liquidity and providing a reliable gateway for new users entering the network.
Widening Market Momentum Across Global Trading Venues
Coinbase’s decision to list Toncoin follows a series of recent expansions across major platforms. Over the past months, $TON has been added to leading exchanges such as Gemini, Robinhood, and Zengo, reinforcing the accelerating trend toward broader international support.
These listings form an important foundation for the development of a robust global market structure surrounding $TON. With spot trading, institutional access, and liquidity pools expanding across both U.S. and international infrastructures, the TON ecosystem is better positioned to support sustained growth and more sophisticated market participation.
This momentum signals increasing institutional recognition of TON’s technological capabilities, user alignment with Telegram’s global audience, and the strategic importance of building scalable financial rails that serve high-volume consumer applications.
TON Strategy Company’s Position and Continued Execution
Parallel to the growing global visibility of $TON, TON Strategy Company continues to advance its long-term mission of providing transparent, regulated, and institutionally-oriented access to the TON ecosystem. Last week, the company reported detailed treasury metrics showcasing its ongoing growth and stability.
As of September 30, 2025, TON Strategy Company held:
- $588.2 million in total digital assets at fair value
- $53.9 million in cash and restricted cash support
- 217.8 million units of $TON in treasury
- 336,000 units of staking rewards generated in the quarter
- $707,000 in staking revenue through scaled validator operations
The company’s total stockholders’ equity increased to $639.5 million, representing a book value of $10.82 per share. These results underscore TON Strategy Company’s disciplined execution and commitment to building an institutional-grade framework for long-only exposure to the TON ecosystem.
With staking yields, validator operations, and ecosystem participation continuing to expand, the company maintains a strong position to support and benefit from accelerating global adoption.
Source Link:https://www.businesswire.com/
