USHIO Industry & Entertainment Signs Trademark Licensing Agreement for OSRAM-Branded Professional Technical Lighting Products
BERLIN — USHIO Industry & Entertainment (USHIO INE) has entered into a trademark licensing agreement with ams OSRAM that will allow the company to continue offering selected professional technical lighting products under the widely recognized OSRAM brand. The agreement represents a significant milestone following USHIO’s acquisition of the former OSRAM Entertainment & Industry business and reinforces its commitment to providing uninterrupted product availability, technical expertise, and customer support across global markets.
The licensing arrangement ensures continuity for customers that rely on OSRAM-branded lighting solutions in entertainment, cinema, industrial manufacturing, and other specialized applications. By maintaining the established product brand while integrating the business within USHIO’s global operations, the company aims to deliver a seamless transition for customers and long-standing partners.
Ensuring Continuity Following the Acquisition
The trademark licensing agreement builds on USHIO’s acquisition of the former OSRAM Entertainment & Industry business, a move that expanded the company’s presence in professional lighting technologies.
Business acquisitions often create uncertainty regarding product branding, availability, and long-term support. Through the new agreement, USHIO seeks to eliminate those concerns by confirming that designated professional technical lighting products will continue to be marketed under the trusted OSRAM brand according to each product family’s established roadmap.
The agreement provides customers with confidence that familiar lighting products will remain available while benefiting from USHIO’s manufacturing capabilities, engineering expertise, and worldwide customer service network.
For organizations that depend on these lighting technologies in mission-critical environments, maintaining consistency in product performance and technical support is an essential priority.
Supporting Professional Lighting Markets Worldwide
Professional technical lighting plays a critical role across numerous industries where precision, reliability, and performance are non-negotiable.
OSRAM-branded products covered under the agreement are widely used in:
- Professional entertainment lighting
- Motion picture and cinema projection
- Television and broadcast production
- Industrial processing
- Scientific and specialty lighting
- Stage and event production
- High-performance commercial applications
These industries often operate under demanding conditions where lighting equipment must deliver consistent output, long operating life, and dependable performance.
By preserving access to these established product lines, USHIO aims to ensure that customers can continue operating without disruptions caused by product changes or supply uncertainty.
Maintaining a Trusted Brand
For decades, the OSRAM name has been associated with high-quality lighting products used by professionals worldwide.
Although USHIO Industry & Entertainment now serves as the corporate identity responsible for developing, manufacturing, and supporting these products, the licensed product families will continue carrying the OSRAM brand under the terms of the trademark agreement.
This approach allows customers to continue purchasing familiar products while benefiting from the expanded global capabilities of the USHIO Group.
Rather than introducing an immediate brand transition, the company plans to follow clearly defined product family roadmaps that provide transparency regarding future developments.
The strategy is designed to minimize disruption while preserving customer confidence throughout any long-term product evolution.
Leadership Emphasizes Stability
Takuya Matsumoto, President and Chief Executive Officer of USHIO Industry & Entertainment, described the agreement as an important step toward providing certainty for customers around the world.
According to Matsumoto, the company’s highest priority has always been preserving the trusted product quality, engineering expertise, and application knowledge that customers have relied upon for many years.
He said the licensing agreement provides greater clarity regarding the future of professional technical lighting products while enabling USHIO to continue serving specialized markets with the consistency and reliability customers expect.
The agreement also reflects the company’s broader strategy of strengthening relationships with customers by ensuring business continuity throughout the integration process.
Reinforcing Customer Confidence
Marko Haas, Executive Vice President of USHIO Industry & Entertainment, said the agreement demonstrates the company’s commitment to both transparency and long-term customer support.
He noted that many organizations depend on these lighting products for critical professional applications where reliability directly affects operational performance.
By providing a clearly communicated roadmap for each product family, USHIO intends to give customers confidence in future planning while reinforcing its role as a dedicated global provider of professional technical lighting solutions.
According to Haas, maintaining open communication throughout future product transitions will remain a key part of the company’s customer engagement strategy.
Benefits for Customers
The licensing agreement provides several important advantages for existing and future customers.
One of the most significant benefits is the continued availability of designated OSRAM-branded professional technical lighting products according to the applicable product roadmap.
Customers can also expect the same high standards of product quality and performance that have made these lighting solutions trusted across demanding industries.
Technical support remains another major focus.
USHIO Industry & Entertainment will continue providing specialized engineering expertise and application assistance through its experienced global teams, helping customers select, integrate, and maintain lighting systems for diverse professional environments.
In addition, manufacturing, sales operations, logistics, and customer service will continue to be supported by USHIO’s international organization, ensuring reliable supply and responsive customer assistance worldwide.
The company also emphasized its commitment to transparent communication regarding any future product developments, allowing customers to make informed purchasing and operational decisions.
Combining Engineering Expertise with Global Resources
As part of the larger USHIO Group, USHIO Industry & Entertainment combines decades of lighting engineering experience with extensive manufacturing resources and international distribution capabilities.
The organization serves a broad range of professional markets requiring specialized lighting technologies that often differ significantly from general commercial lighting products.
Its expertise spans numerous sectors, including:
- Entertainment and live events
- Cinema projection systems
- Industrial manufacturing
- Medical lighting
- Airfield lighting
- Specialty illumination applications
Each of these industries requires products engineered for specific operating environments, often involving demanding performance standards related to brightness, color accuracy, thermal stability, reliability, and service life.
USHIO’s continued investment in technical expertise enables the company to support customers throughout every stage of the product lifecycle, from selection and installation to ongoing maintenance and application optimization.
A Long-Term Commitment to Professional Lighting
The trademark licensing agreement also highlights USHIO’s long-term commitment to the professional technical lighting industry.
Rather than viewing the acquisition simply as an expansion of its product portfolio, the company aims to strengthen its position as a specialized provider focused on serving professionals with advanced lighting technologies.
Maintaining the trusted OSRAM brand for designated product families allows USHIO to preserve the market recognition earned over many years while continuing to invest in future innovation, manufacturing excellence, and customer service.
The company believes this balanced approach supports both continuity and future growth, ensuring customers receive familiar products backed by an organization committed to long-term development.
Supporting Customers Through Future Transitions
Although the licensed products will continue carrying the OSRAM brand according to established roadmaps, USHIO emphasized that customers will receive clear and consistent communication regarding any future product transitions.
This proactive approach is intended to reduce uncertainty while helping organizations plan equipment purchases, maintenance schedules, and long-term operational strategies with confidence.
For customers operating complex lighting systems across entertainment venues, industrial facilities, cinemas, and other specialized environments, predictable product availability and technical support remain essential considerations.
By combining the recognized strength of the OSRAM brand with USHIO’s global manufacturing capabilities, engineering resources, and customer-focused approach, the company aims to provide a stable foundation for the next chapter of professional technical lighting.
As industries continue evolving and demand for high-performance lighting solutions grows, USHIO Industry & Entertainment believes the new licensing agreement positions the company to deliver both continuity and innovation, ensuring customers around the world continue receiving the dependable products, application expertise, and global support they have come to expect.
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