Vasion Appoints Cybersecurity and Marketing Leader Cindy White as Chief Marketing Officer, Strengthening Global Growth and AI Innovation Strategy
Vasion, a global leader in serverless printing and AI-enabled process automation, today announced the appointment of Cindy White as its new Chief Marketing Officer (CMO), effective October 2025. White, a seasoned executive and former Microsoft marketing leader, brings over 25 years of experience driving brand transformation, go-to-market excellence, and digital innovation across the technology and cybersecurity landscape.
As enterprises and public institutions worldwide continue to accelerate their transition to the cloud, Vasion is redefining how organizations think about print and workflow automation. With White’s appointment, the company strengthens its executive team and expands its vision to make digital transformation faster, more secure, and more intelligent through advanced automation and cloud-native solutions.
Leading in the Era of Intelligent Automation
Vasion’s mission is clear: to empower organizations to move seamlessly from intelligent print to print intelligence—transforming traditional IT and print infrastructures into agile, automated systems that are smarter, faster, and more secure.
Today, tens of thousands of organizations across the globe rely on Vasion’s technology to eliminate friction, reduce cost, and mitigate risk in their print and document workflows. The company’s solutions integrate seamlessly with enterprise applications, offering centralized visibility, dynamic control, and AI-powered insights across distributed environments.
“Vasion is at the forefront of helping organizations modernize in a world where security, efficiency, and sustainability matter more than ever,” said Ryan Wedig, CEO and Co-Founder of Vasion. “As we continue expanding our leadership in Intelligent Print Automation, Cindy’s appointment marks an exciting milestone in our growth journey. Her deep expertise in building global brands, scaling marketing organizations, and executing partner-driven strategies will be critical as we continue to innovate and reach new markets.”
Wedig emphasized that the company’s transformation—once known as PrinterLogic—has been anchored by a long-term vision: to evolve from solving complex print challenges to enabling full-scale digital process automation across industries such as healthcare, education, finance, and government.
“Cindy understands how to connect vision with execution,” Wedig added. “Her experience at companies like Microsoft and FICO will help shape our next phase of innovation—where print meets process, and automation meets intelligence.”
A Proven Leader in Marketing Transformation
Cindy White brings an impressive portfolio of accomplishments from her leadership roles at major technology innovators, including Microsoft, FICO, and Mitek Systems. Throughout her career, she has built high-performance global marketing teams, led brand repositioning efforts, and delivered measurable growth through customer-centric digital strategies.
At Microsoft, White was instrumental in transforming marketing frameworks for cloud and enterprise services, working across product, partner, and customer ecosystems. Her tenure at FICO—a leader in analytics and decision management—saw her drive integrated marketing programs that helped reposition the company as a digital transformation partner for financial institutions and enterprises worldwide.
Most recently at Mitek Systems, a pioneer in digital identity verification and mobile capture, White spearheaded global campaigns that reinforced trust and innovation in the fast-evolving cybersecurity and fintech sectors.
“I’m incredibly impressed by Vasion’s vision, culture, and trajectory,” said Cindy White. “In an era where every organization is navigating digital transformation, Vasion stands out by focusing on something fundamental yet often overlooked—simplifying how people work with information. The company’s innovation in intelligent automation is empowering organizations to move faster, safer, and smarter.”
White added, “Digital is the great equalizer, and Vasion is showing that innovation doesn’t have to be complicated to be powerful. By removing technical and financial barriers, Vasion is enabling organizations of all sizes to achieve meaningful progress toward modernization. I’m thrilled to join a team that’s truly reimagining what’s possible for customers.”
From PrinterLogic to Platform Leadership
Formerly known as PrinterLogic, Vasion has evolved into a multi-solution platform company driving the modernization of print, workflow, and process automation across industries. What began as a groundbreaking approach to serverless printing—eliminating costly print servers and infrastructure—has become a comprehensive automation ecosystem built on the same principles of simplicity, security, and scalability.
The Vasion Platform integrates AI-driven analytics, cloud-native print management, and workflow automation tools that help enterprises replace outdated systems, improve compliance, and unlock new value from existing IT investments. By automating manual workflows and leveraging data intelligence, Vasion enables organizations to optimize performance while improving the end-user experience.
White’s appointment signals Vasion’s intent to deepen its global presence and accelerate its go-to-market strategy, particularly in regions and sectors where cloud adoption is rising rapidly. Her leadership will guide the company’s brand strategy, communications, demand generation, and partner ecosystem, helping expand the reach of Vasion’s platform to more customers seeking a frictionless digital future.
The Future of Intelligent Print and Process Automation
The enterprise technology landscape is entering a new phase, where AI and automation are converging to solve long-standing operational challenges. Print environments—often among the most overlooked in digital transformation initiatives—represent both a challenge and an opportunity for innovation.
Vasion’s intelligent print automation solutions remove legacy dependencies by delivering secure, cloud-managed printing that eliminates print servers and centralizes control without sacrificing flexibility. The company’s AI-enabled analytics layer offers predictive insights into usage, performance, and compliance—helping IT teams reduce costs, prevent errors, and improve sustainability.
Beyond printing, Vasion’s process automation capabilities extend across document management, approval workflows, and secure information sharing, allowing organizations to orchestrate digital processes from end to end. This convergence of print and process automation positions Vasion as a key player in the evolution of enterprise IT modernization.
Empowering People Through Technology
White’s arrival at Vasion reinforces the company’s people-first philosophy. As organizations worldwide adapt to hybrid and remote work models, Vasion is helping them streamline operations and empower employees through seamless technology experiences.
“Vasion’s innovation has always been rooted in empathy for the end user,” said Wedig. “Whether it’s simplifying print for frontline workers or automating processes for enterprise IT, our mission is to remove friction so people can focus on meaningful work. Cindy’s leadership in storytelling, customer engagement, and brand differentiation will amplify that mission on a global scale.
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