Xfinity Expands Its Retail Footprint in South Bend with a Modern Store Offering Enhanced Customer Support and Interactive Technology Experiences
Comcast Corporation has expanded its retail footprint in northern Indiana with the grand opening of a new Xfinity Store in South Bend, reinforcing the company’s long-term commitment to digital access, community engagement, and customer experience innovation. The new store, located at 4615 Miami Street near the Erskine Village Shopping Center, officially opened its doors on February 19 with a ribbon-cutting ceremony attended by local leaders, business advocates, and community organizations.
The celebratory event brought together South Bend Mayor James Mueller, representatives from the South Bend Regional Chamber of Commerce, city officials, and local nonprofit partners. The opening marks another milestone in Comcast’s broader strategy to strengthen its presence in the Michiana region while enhancing access to high-speed connectivity, advanced entertainment platforms, mobile services, and business technology solutions.
Strengthening Local Connectivity in South Bend
The new Xfinity Store is designed to serve as more than a traditional retail outlet. Instead, it functions as an interactive experience center where residents and business owners can explore Comcast’s full suite of residential and commercial offerings in a hands-on environment.
Mayor James Mueller welcomed the company’s investment, emphasizing its impact on the local community. He noted that the new storefront will bring essential services closer to residents and small businesses, while also supporting the city’s ongoing efforts to advance digital inclusion and economic growth. The mayor expressed appreciation for Comcast’s continued commitment to South Bend’s future and its broader mission to expand digital opportunity.
The South Bend location deepens Xfinity’s presence in the Michiana area. It joins existing Xfinity Stores in nearby Granger and Elkhart, creating a regional network of service centers that provide customers with convenient access to products, technical support, account management, and expert consultations.
According to Chris Smith, Senior Vice President of Comcast’s Greater Chicago Region, the new store enhances how Comcast serves the South Bend community by combining cutting-edge technology demonstrations with a dedicated local team of specialists. He highlighted the company’s dual focus on customer service excellence and community reinvestment.
An Interactive Retail Experience
The South Bend Xfinity Store features a modern, open layout designed to encourage exploration and engagement. Customers can interact with product displays, test services in real time, and receive personalized guidance from trained consultants. The concept reflects Comcast’s ongoing transformation of its retail spaces into immersive technology hubs.
Xfinity Internet
Visitors can learn about Xfinity’s Gigabit+ Internet speeds and advanced WiFi capabilities. Demonstrations showcase how high-speed broadband supports seamless streaming, competitive gaming, remote work, and videoconferencing. With low-lag connectivity and powerful whole-home WiFi coverage, the service is built to meet the growing demands of smart homes and data-intensive households.
Store consultants help customers understand network performance, device compatibility, and WiFi optimization strategies. For families juggling multiple connected devices—smart TVs, gaming consoles, laptops, tablets, and smart home systems—the in-store demonstrations provide tangible insight into how enhanced broadband infrastructure improves everyday life.
Xfinity Mobile and Comcast Business Mobile
The store also highlights Xfinity Mobile and Comcast Business Mobile offerings. Customers switching services may save significantly on their wireless bills during their first year. The retail space allows shoppers to browse mobile phones, tablets, accessories, and device protection plans.
One standout feature is WiFi PowerBoost, which enables customers connected to millions of Xfinity WiFi hotspots nationwide to access speeds up to 1 gigabit per second, regardless of their home internet tier. In-store experts can explain coverage maps, device promotions, and bundled savings opportunities for customers combining broadband and wireless services.
Xfinity X1 Entertainment Platform
Entertainment remains central to Comcast’s product ecosystem. At the South Bend store, visitors can explore the Xfinity X1 video platform, which integrates live television, on-demand content, and streaming apps into a single interface. Customers can try the Xfinity Voice Remote, demonstrating how voice commands simplify content searches, channel navigation, and smart home integration.
By offering hands-on demonstrations, the store helps customers experience the functionality and ease-of-use that define the X1 platform. Whether accessing sports, news, movies, or children’s programming, visitors can see how the system consolidates multiple entertainment sources into one streamlined experience.
Xfinity Home Solutions
Security and home automation solutions are also featured prominently. Xfinity Home Solutions provide options for both self-monitoring and professionally monitored home protection. Customers can learn how smart doorbell cameras, motion sensors, smart locks, and automated lighting systems integrate into a single ecosystem designed to deliver peace of mind.
Store representatives guide customers through various service packages, explaining how remote monitoring, mobile alerts, and customizable automation routines enhance both security and convenience.
Comcast Business Services
The store is equally equipped to support entrepreneurs and established enterprises. Dedicated Comcast Business specialists are available to discuss connectivity solutions tailored to organizations of all sizes. Offerings include high-speed internet, secure networking, advanced cybersecurity tools, managed IT services, and scalable communications platforms.
By creating a space where business owners can consult directly with subject-matter experts, Comcast aims to strengthen the digital backbone of the local economy. Reliable connectivity is increasingly vital for retail stores, healthcare providers, educational institutions, manufacturers, and remote-first companies operating in South Bend and the surrounding region.
A Customer-Centered Service Model
In addition to showcasing products, the new store emphasizes service efficiency and accessibility. Highly trained consultants assist both new and existing customers with account management, service upgrades, equipment returns, troubleshooting, and billing inquiries.
To improve convenience, visitors can explore the store without waiting in a traditional line, thanks to a time-saving queuing system. Customers who prefer scheduling in advance can book appointments online through Xfinity’s website. The store operates Monday through Saturday from 10:00 AM to 8:00 PM and Sunday from 10:00 AM to 6:00 PM, offering flexible hours to accommodate busy schedules.
This service-focused retail model reflects Comcast’s broader efforts to blend digital convenience with in-person expertise—allowing customers to manage services online while still benefiting from face-to-face assistance when needed.
Community Investment and Digital Equity
Beyond retail expansion, Comcast used the grand opening event to announce new community investments in South Bend. The company awarded a combined total of $17,500 in grants to the South Bend Education Alliance and the South Bend Code School.
The grant to South Bend Code School will support digital education programs aimed at equipping youth, adults, and educators with practical coding and technology skills. These programs help bridge opportunity gaps by providing hands-on computer science training and fostering pathways into high-demand careers in technology and innovation.
Emily Sims, Director of Partnerships & Development at South Bend Code School, expressed gratitude for Comcast’s support, noting that the funding will enable the organization to expand its reach and deepen its coding and technology initiatives. By strengthening digital literacy programs, the grant contributes to workforce readiness and long-term economic mobility in the region.
The South Bend Education Alliance will use its portion of the funding to provide resources to public schools throughout the city. CEO Kris Arizmendi Choinacky emphasized that the support will benefit students, educators, and administrators by advancing key initiatives designed to improve educational outcomes.
Project UP and Statewide Impact
Comcast’s investment in South Bend aligns with its broader national initiative known as Project UP, a $1 billion commitment focused on expanding internet access, promoting digital opportunity, and supporting community-based innovation. Over the past three years, Comcast has contributed more than $3 million in cash and in-kind support to Indiana nonprofits through this initiative.
Project UP aims to address barriers to connectivity by supporting infrastructure development, digital skills training, and community partnerships. In Indiana, these efforts have included funding for educational institutions, nonprofit organizations, and workforce development programs.
By pairing infrastructure expansion with targeted grants, Comcast seeks to create a holistic model of digital inclusion—ensuring that individuals not only have access to broadband but also possess the skills necessary to leverage technology effectively.
A Broader Corporate Vision
Headquartered in Philadelphia, Comcast Corporation is a global media and technology company serving hundreds of millions of customers worldwide. Through its connectivity platforms and content businesses, the company delivers broadband, wireless, and video services under brands such as Xfinity and Comcast Business. It also operates international media and entertainment platforms and develops world-class theme park experiences.
The opening of the South Bend Xfinity Store reflects Comcast’s strategy of blending physical retail expansion with technological innovation and community partnership. As demand for high-speed connectivity, streaming content, mobile integration, and cybersecurity solutions continues to grow, localized retail hubs provide an accessible gateway to increasingly sophisticated digital ecosystems.
For South Bend residents and businesses, the new store represents more than a place to sign up for services. It stands as a symbol of ongoing investment in the region’s technological infrastructure, educational advancement, and economic vitality.
By combining interactive retail experiences, expert consultation, and meaningful community engagement, Comcast’s latest addition to South Bend underscores its long-term commitment to powering connectivity, supporting digital equity, and strengthening the communities it serves.
