Xsolla and Airbridge Announce New Server-to-Server Integration to Deliver Unified Mobile and Web Performance Insights for Game Developers
Xsolla, a global commerce company dedicated to helping developers launch, grow, and monetize their games, has announced a new mobile-focused Server-to-Server (S2S) integration with Airbridge, a leading unified measurement platform trusted by mobile marketers worldwide. This collaboration marks a significant advancement for mobile game developers seeking precise, cross-platform performance analytics—particularly as the industry increasingly shifts toward direct-to-consumer web strategies.
For years, developers have faced a fragmented understanding of their marketing performance, with data often split between in-app purchases made through traditional app stores and purchases made via off-platform Web Shops. While Web Shops have surged in popularity as a way for studios to bypass platform fees, increase margins, and build closer relationships with players, accurately measuring the impact of those web transactions has remained a persistent challenge. Without reliable attribution, it has been difficult to tie web purchases back to mobile user acquisition efforts, leaving marketers unable to calculate the true value of their campaigns.
The introduction of Xsolla’s new S2S integration with Airbridge directly addresses this gap. By connecting mobile marketing data with web-based purchase behavior, developers can now access a complete, unified view of their performance across both mobile and web—a crucial step toward understanding player Lifetime Value (LTV), Return on Advertising Spend (ROAS), and long-term monetization patterns with far greater accuracy.
Why This Integration Matters for Game Developers
The mobile gaming ecosystem has been undergoing a structural shift. As user acquisition costs continue to rise and privacy-driven changes limit the availability of user-level data, developers have been exploring alternative revenue channels to strengthen monetization. The Web Shop model—allowing players to purchase currency, items, subscriptions, or other digital goods directly through a branded website—has quickly become a top choice for studios of all sizes.
However, as Web Shops grow, the lack of reliable attribution between mobile marketing campaigns and web-based revenue poses a strategic obstacle. Developers want to know:
- Which campaigns are actually driving users to purchase on the web?
- How much revenue is generated outside traditional app stores?
- What is the true LTV of players when both app and web transactions are counted together?
- Which channels are bringing in the highest-value players over time?
Without visibility into these metrics, marketing teams are essentially optimizing campaigns with incomplete information—risking budget inefficiencies and missed opportunities for growth.
The Xsolla + Airbridge S2S integration was designed specifically to solve this problem. By merging data from both environments, developers gain a holistic view of the user lifecycle, from mobile install to off-platform purchase, enabling more precise decisions about acquisition, retention, and re-engagement.
Key Capabilities of the Xsolla Web Shop + Airbridge S2S Integration
Through this partnership, developers can now leverage a robust suite of cross-platform measurement features, including:
1. Tracking Web Shop Purchases as Part of the Mobile User Journey
Purchases made on the Xsolla Web Shop are transmitted to Airbridge as secure server-to-server events. This enables Airbridge to attribute those transactions directly to the appropriate mobile install source or re-engagement campaign. Instead of viewing web purchases as isolated events, developers can analyze them within the broader context of user behavior across devices and platforms.
2. Cross-Platform Revenue Attribution Across Acquisition and Re-Engagement
Whether revenue is generated through in-app purchases or through the Web Shop, Airbridge assigns attribution with a unified and consistent logic. This allows teams to see exactly which campaigns, channels, partners, or creatives are driving the most valuable results—not only in the app, but also in previously unmeasurable web transactions.
3. Complete Player LTV From Both In-App and Web Transactions
A player’s lifetime value is no longer limited to what they spend inside the mobile game. With unified data from Xsolla and Airbridge, developers can now determine the true LTV of each user by combining their spending across all monetization surfaces. This comprehensive insight helps marketers optimize bidding strategies, identify high-value cohorts, and allocate budgets with greater confidence.
4. Secure S2S Data Transfers and Reliable Measurement
Server-to-server communication ensures data is transmitted securely with minimal risk of manipulation or loss. This not only improves the accuracy of analytics, but also enhances trust in the attribution process—an essential requirement for developers managing large-scale or complex campaigns.
Bridging the Gap Between Mobile Marketing and Web Monetization
As Web Shops become a standard tool for game companies, bridging the data gap between in-app and web transactions has transformed from a “nice to have” to a critical necessity. Developers want clarity: if they invest thousands or millions of dollars in mobile advertising, they need to know how much of that investment is driving revenue beyond the app stores. Without this visibility, it becomes difficult to make informed decisions about creative optimization, channel partnerships, retargeting strategies, or long-term user value.
The Xsolla and Airbridge collaboration represents one of the most comprehensive solutions to date for solving this cross-platform measurement problem. By integrating Web Shop purchase data directly into Airbridge’s attribution flows, developers can finally quantify the true impact of mobile marketing efforts—even when revenue happens outside the app.
Executive Insights on the Partnership
Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, emphasized the growing importance of reliable data for mobile developers navigating an increasingly multi-platform ecosystem.
Having powered hundreds of mobile Web Shops, we know developers want clear, actionable data that connects every purchase to their mobile efforts,” said Egenes. “Our new S2S integration with Airbridge gives teams the precision they need to measure what matters most—true performance across both app and web.
Chris Oh, CEO of Airbridge, echoed this sentiment, highlighting Airbridge’s broader mission to empower marketers with deeper transparency and more accurate measurement.
At Airbridge, our mission is to empower marketers with the transparency and tools they need to drive sustainable growth,” Oh explained. “Through this partnership with Xsolla, we’re connecting the dots between web and mobile data to provide game developers with the complete visibility required to make smarter, data-driven decisions.
With both companies aligned around the shared goal of improving measurement, accountability, and performance insights for game developers, the integration delivers immediate value for studios looking to optimize their marketing spend and expand their direct-to-consumer strategies.
A New Era of Unified Measurement for Mobile-First Game Developers
As the mobile gaming industry continues to evolve, developers need tools that help them see the full picture of user behavior and revenue generation. The collaboration between Xsolla and Airbridge represents more than just a technical integration—it signifies a major step forward toward unified, cross-platform analytics.
By providing a complete view of the user journey, from mobile acquisition to web-based purchase, the new S2S integration enables game companies to:
- Optimize budgets with more accurate ROAS insights
- Understand how players engage and spend across multiple platforms
- Build more effective user acquisition and re-engagement campaigns
- Make long-term decisions based on reliable, unified performance data
In a landscape where transparency and measurement are becoming increasingly vital, Xsolla and Airbridge are delivering the tools developers need to stay competitive, improve monetization, and grow their games across every platform.
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