Samsung Wins Big at IFA 2025 Innovation Awards With Breakthrough Products
Berlin, Germany Samsung Electronics announced that it has received top recognition at the debut of the IFA Innovation Awards, securing nine Best of Innovation titles and 17 Honoree distinctions across multiple categories. The honors come ahead of IFA 2025, Europe’s largest consumer technology trade show, taking place Sept. 5–9 in Berlin.
The IFA Innovation Awards — a new global program introduced this year by IFA Berlin — celebrate products that excel in innovation, design, and market impact. Beyond certification, winners gain licensing rights, global media exposure, and exclusive opportunities at future IFA events.
Samsung’s Best of Innovation Award Winners
Bespoke AI Laundry Combo – Best in Design
Samsung’s all-in-one Bespoke AI Laundry Combo combines washing and drying in a single cycle. With a sleek 7-inch touchscreen, it improves usability while delivering 20% higher efficiency than the A-grade standard. Advanced heat pump technology also reduces drying time by up to 60% and cuts energy consumption by as much as 75%.
The Movingstyle – Best in Home Entertainment & Best in Design
A new portable smart display, The Movingstyle blends style and mobility. With its tote-inspired handle, smooth-rolling stand, and detachable 27” QHD touchscreen, it allows effortless movement between rooms and flexible use as a self-supporting display.
The Premiere 5 – Best in Home Entertainment & Best of Tech Innovation
Samsung’s most compact triple-laser ultra-short-throw projector, The Premiere 5 delivers up to 100-inch visuals from just 43cm away. A standout feature is Touch Interaction, which uses a built-in IR laser and camera to turn the projector into an interactive hub for content, gaming, education, and fitness.
The Freestyle+ – Best in Home Entertainment
The world’s first portable smart projector with generative AI, The Freestyle+ is powered by Samsung’s AI Q Processor. It features AI OptiScreen, which automatically adjusts image alignment, brightness, and color tone, and an on-device AI model that lets users create custom visuals. With AI Q-Symphony, it syncs audio seamlessly with Samsung speakers and soundbars.
Galaxy Tab S11 Ultra – Best in Content Creation & Best in Computing & Gaming
Combining ultra-performance with portability, the Galaxy Tab S11 Ultra is designed for productivity, creativity, and immersive gaming. With its 14.6-inch 120Hz Dynamic AMOLED 2X display, redesigned S Pen, Samsung DeX, and Galaxy AI, it empowers both creators and gamers.
Galaxy Z Fold7 – Best in Communications & Connectivity
The thinnest and lightest Galaxy Z Fold yet, the Fold7 merges design excellence with next-gen functionality. With One UI 8 optimized for large foldable screens, it integrates Galaxy AI for productivity while offering a larger, immersive display and advanced camera system.
Innovation Award Honorees
Samsung also earned 17 Honoree distinctions across categories, including:
- Bespoke AI Washer – 65% lower energy use than Class A standard
- Bespoke AI Jet Ultra – World’s most powerful stick vacuum at 400W suction
- Bespoke AI Dishwasher – AI Wash with adaptive cleaning cycles and handle-free design
- Bespoke AI Refrigerator with Hybrid Cooling – Dual cooling with food recognition for up to 87 items and a built-in 9-inch smart screen
- Bespoke AI WindFree – AI-driven climate control with comfort-focused cooling modes
- Micro RGB – World’s first display with micro-sized RGB LED backlighting delivering true full-color dimming on a 115-inch screen
- Odyssey 3D – Glasses-free 3D gaming and video experiences with eye-tracking tech
- Spatial Display – Lightweight signage creating 3D depth for retail, events, and luxury spaces
- Galaxy S25 FE – AI-powered smartphone with multimodal Galaxy AI and upgraded camera system
- Galaxy Z Flip7 – Edge-to-edge FlexWindow for notifications, personalization, and selfies
- Buds3 FE – Enhanced sound with deep bass, stronger ANC, and AI-driven call clarity
Driving the Future of Consumer Tech
Samsung’s performance at the first-ever IFA Innovation Awards highlights its leadership in AI-powered experiences, sustainable design, and connected living. From next-generation home appliances to foldable smartphones and immersive displays, the company continues to redefine how consumers live, work, and play.
