TomTom and citiEU Expand Partnership to Advance Traffic Intelligence and Location Analytics
TomTom, the specialist in mapping and location technology, today announced an expanded partnership with citiEU, a specialist in transport modelling, forecasting, and planning solutions. The strengthened collaboration will enable citiEU to leverage TomTom’s location intelligence and traffic data to develop advanced analytics and mobility solutions for customers across Europe and the Middle East.
As organizations increasingly seek reliable data to understand how people and vehicles move, accurate location intelligence has become an essential tool for planning and decision-making. Through the expanded agreement, citiEU will have access to a broad portfolio of TomTom products and services, enabling the company to create solutions that turn complex traffic and geospatial data into practical insights.
The collaboration combines TomTom’s expertise in mapping, traffic intelligence, and location data with citiEU’s experience in transport modelling, forecasting, and planning. Together, these capabilities can help organizations gain a clearer understanding of mobility patterns, assess changing traffic conditions, and make more informed decisions about transportation networks and operations.
Turning location data into actionable insights
Under the continued agreement, citiEU will leverage a range of TomTom products, including Traffic Analytics, historical traffic volumes, live traffic services, map data, and Maps APIs.
These capabilities provide access to different types of location and traffic information, allowing citiEU to develop solutions tailored to a variety of customer requirements. Historical traffic data can help organizations identify long-term mobility patterns and understand how traffic conditions change over time. Live traffic information can provide a real-time view of road conditions, while high-quality map data and APIs can support the development of location-based applications and services.
By combining these capabilities with transport modelling and forecasting expertise, citiEU can help customers move from simply collecting data to understanding what that data means.
The resulting insights can support a wide range of use cases, including customer and market analysis, traffic studies, emergency response, network resilience, and route optimization-related services.
For organizations responsible for transportation networks, infrastructure, logistics, or emergency planning, the ability to analyze traffic and mobility trends can be critical. Understanding where congestion occurs, how traffic patterns evolve, and how road networks respond to changing conditions can help decision-makers identify opportunities to improve efficiency and resilience.
Supporting smarter transportation planning
Transportation systems are becoming increasingly complex. Population growth, urbanization, changing travel behaviors, infrastructure development, and evolving mobility needs all create new challenges for organizations responsible for planning and managing transportation networks.
Reliable location intelligence can provide an important foundation for addressing these challenges.
With access to detailed traffic and mapping information, citiEU can develop analytical solutions that help customers evaluate current conditions, identify trends, and explore potential scenarios. This can support both strategic planning and day-to-day operational decisions.
For example, traffic studies can provide insights into congestion and road usage, helping organizations assess transportation patterns and infrastructure requirements. Location analytics can also support market and customer analysis by revealing how people move through different areas and how mobility patterns may influence demand.
In emergency response scenarios, timely and accurate traffic information can help organizations better understand road conditions and identify potential routes. Similarly, network resilience initiatives can benefit from greater visibility into how transportation networks perform under different conditions and where potential vulnerabilities may exist.
A partnership built on complementary expertise
The expanded relationship brings together two complementary areas of expertise.
TomTom provides the underlying location technology, including digital maps, traffic information, APIs, and analytics capabilities. citiEU brings specialist knowledge in transport modelling, forecasting, and planning, helping organizations apply data to real-world transportation challenges.
“The combination of high-quality maps, traffic information, and analytics tools helps us deliver valuable insights to customers seeking to improve planning, efficiency, and operational performance,” said Luigi Sanfilippo, Sales Director, citiEU.
The expanded partnership reflects the growing demand for solutions that combine accurate data with specialized analytical expertise. Rather than viewing location information as a standalone resource, organizations increasingly need tools that can translate large volumes of data into insights that support concrete business and operational decisions.
Enabling data-driven decisions
Location intelligence has applications far beyond traditional navigation. Businesses, public authorities, transportation organizations, and infrastructure operators can use location and traffic data to understand how environments change and how people and vehicles interact with them.
For these organizations, the quality and reliability of underlying data can have a direct impact on the value of the resulting analysis.
TomTom’s mapping and traffic capabilities provide citiEU with a foundation for building solutions that can help customers analyze mobility from multiple perspectives. Combining historical and real-time information enables a more comprehensive understanding of traffic conditions, while map data provides the geographic context needed to interpret those conditions effectively.
“Organizations across industries are looking for trusted location intelligence to make smarter operational and strategic decisions,” said Benoit Joly, Head of Sales, TomTom. “By expanding our relationship with citiEU, we are enabling the delivery of powerful analytics and mobility solutions that help transform complex location and traffic data into actionable insights.”
Supporting mobility across Europe and the Middle East
The expanded agreement will support citiEU’s delivery of location analytics, traffic intelligence, and mobility solutions to customers across Europe and the Middle East.
These markets encompass a diverse range of transportation environments, from densely populated urban centers to regional and cross-border transportation networks. This diversity creates demand for flexible analytical solutions that can be adapted to different planning requirements and operating conditions.
Through the partnership, customers can benefit from the combination of trusted location data and specialized transport expertise, helping them better understand mobility challenges and identify opportunities for improvement.
Whether the objective is to study traffic patterns, evaluate transportation networks, support emergency response, improve operational efficiency, or inform long-term planning, location intelligence can provide valuable context for making better decisions.
About TomTom
TomTom is a specialist in mapping and location technology, bringing together billions of data points, millions of sources, and information from thousands of communities to build a highly detailed representation of the world.
The company provides location data and technology to drivers, carmakers, businesses, and developers. Its application-ready maps, routing technologies, real-time traffic information, APIs, and SDKs help customers build location-based applications and services designed to improve how people and businesses move.
Headquartered in Amsterdam, TomTom has approximately 3,300 employees around the globe and has been shaping the future of mobility for more than 30 years.
Through its technology and partnerships, TomTom continues to support organizations looking to understand movement, improve transportation systems, and make smarter decisions based on location intelligence.
The expanded partnership with citiEU builds on this mission by bringing together trusted mapping and traffic technology with advanced transport modelling and planning expertise — helping customers across Europe and the Middle East turn complex mobility data into meaningful, actionable insights.
Source Link: https://www.tomtom.com/