Lenovo and Eva Longoria Launch “Call Eva” to Support Entrepreneurs
Lenovo is giving entrepreneurs a new way to seek advice, share challenges and gain insights from someone who understands the realities of building a business. The company has launched “Call Eva,” a new initiative under its global Backing Every Business program that gives entrepreneurs an opportunity to ask questions directly to actress, producer, entrepreneur and Lenovo global ambassador Eva Longoria.
The concept is straightforward: entrepreneurs can call and leave a voice message describing their biggest business question or challenge. Selected callers will then have the opportunity to speak with Longoria live on September 16.
The initiative is built around a simple idea: every entrepreneur needs someone they can call.
Giving Entrepreneurs a Direct Line to Advice
Running a business can be challenging and, at times, isolating. Entrepreneurs make decisions every day about growth, hiring, marketing, leadership, technology and finances, often without having someone they can turn to for an outside perspective.
“Call Eva” is designed to create that opportunity by giving business owners a direct channel to share the questions they are currently facing.
Rather than offering generic business advice, the initiative aims to address real-world issues submitted by entrepreneurs themselves. Selected questions will be answered by Longoria, who will draw on her own experiences as a business owner, investor and leader.
Longoria’s career extends well beyond entertainment. In addition to her work as an actress, director and producer, she has built and invested in businesses across food, beverage, media and consumer industries.
She is also the founder of the Eva Longoria Foundation, which works to expand educational and economic opportunities for Latinas.
From Entrepreneurship to Peer Support
Longoria’s involvement with Lenovo’s entrepreneurship efforts also includes the company’s Twinning initiative, which connects entrepreneurs in different countries who are facing similar challenges.
The program creates opportunities for business owners to exchange experiences, perspectives and practical lessons with peers who understand the realities of running a company.
“Call Eva” expands that concept by creating a broader platform for entrepreneurs to share questions and learn from the experiences of another business owner.
The idea is that while individual companies may operate in different industries and markets, many entrepreneurs encounter similar challenges.
Whether the issue involves managing rapid growth, finding the right employees, developing a marketing strategy or deciding when to adopt new technology, business owners often benefit from hearing how others have approached comparable situations.
Lessons From a Business Owner’s Journey
Longoria said one of the most important lessons she has learned as an entrepreneur is that business owners do not need to have every answer themselves.
Asking for another perspective can help entrepreneurs make better decisions, build confidence and navigate difficult moments.
Through “Call Eva,” Longoria will respond to selected questions and share lessons from her own entrepreneurial journey.
The goal is not only to help the individual entrepreneur who submitted a question, but also to create insights that can benefit a wider community of business owners facing similar situations.
Longoria’s advice will reflect her personal experience and opinions and is not intended to replace professional business, financial or legal guidance.
Expanding Lenovo’s Support for Small Businesses
“Call Eva” builds on Lenovo’s broader Backing Every Business initiative, which focuses on providing entrepreneurs and small businesses with technology, resources and support.
Earlier this year, Lenovo connected small business owners across Japan, Mexico, the United Kingdom and the United States, giving them opportunities to learn from one another and discuss practical business challenges.
Those conversations demonstrated the value of peer-to-peer support.
With “Call Eva,” Lenovo is expanding that support model by giving entrepreneurs another avenue to ask questions, share concerns and learn from an experienced business owner.
The initiative reflects the idea that technology is only one part of building a successful business. Entrepreneurs also need access to knowledge, trusted advice and communities that can help them navigate uncertainty.
What Challenges Are Entrepreneurs Facing?
Questions submitted through the initiative can cover a wide range of business topics.
Entrepreneurs can ask about growth, leadership, hiring, marketing, AI adoption and managing competing priorities, among other challenges.
These issues are becoming increasingly important as small businesses adapt to rapidly changing markets and new technologies.
Artificial intelligence, in particular, is creating both opportunities and challenges. Small businesses can use AI to automate tasks, improve productivity, reach customers and analyze information, but many business owners are still determining where the technology can deliver the most meaningful value.
By inviting entrepreneurs to share their questions directly, Lenovo hopes to better understand the issues business owners are navigating and identify additional ways to support them.
Technology Is Only Part of the Equation
Lenovo Senior Vice President and Chief Marketing Officer Emily Ketchen said technology can create significant opportunities for small businesses, but technology alone is not enough to build a successful company.
Entrepreneurs also need trusted advice, shared experiences and communities that understand the practical realities of running and growing a business.
That philosophy sits at the center of Backing Every Business.
“Call Eva” provides Lenovo with another way to connect directly with entrepreneurs while helping business owners learn from experiences beyond their own.
It also highlights the increasingly important role technology companies can play in supporting small businesses—not simply by selling technology, but by creating resources and communities that help customers make better use of it.
How Entrepreneurs Can “Call Eva”
Entrepreneurs in Brazil, France, India, Japan, Mexico, the United Kingdom and the United States can participate by calling dedicated numbers and leaving Eva Longoria a voice message with a question related to business, leadership or entrepreneurship.
The numbers include:
- Brazil, France, Japan and the UK: +800 TALK2EVA (+800 82552382)
- Mexico: 800-3511003
- India: 000800-9190256
- United States: 1-8555 CALLEVA (1-8555-225-5382)
Selected questions will be addressed during a live session on September 16, 2026, with Longoria expected to answer entrepreneurs’ questions on Instagram at approximately 9:30 a.m. PT through her @evalongoria account.
Eligibility requirements and terms and conditions are available through CallEvaNow.com, while standard call and data charges may apply.
Supporting the Next Generation of Entrepreneurs
Lenovo’s “Call Eva” initiative is ultimately about creating a stronger support network for entrepreneurs.
Building a business requires more than an idea. It demands persistence, adaptability, leadership and the willingness to learn from both successes and setbacks.
By connecting entrepreneurs with an experienced business owner like Eva Longoria, Lenovo is creating a space where those challenges can be discussed openly and where individual questions can lead to broader lessons for the entrepreneurial community.
The initiative also reinforces Lenovo’s wider commitment to its “Smarter Technology for All” vision and its goal of helping businesses use technology to create new opportunities.
As entrepreneurs continue adapting to AI, changing markets and increasingly competitive environments, access to practical knowledge and trusted perspectives could become just as valuable as access to technology.
With “Call Eva,” Lenovo is betting on both: giving entrepreneurs a place to ask the questions they are really facing while helping them move forward with greater confidence.
Source Link: https://news.lenovo.com/