Tokyo, Japan — [Insert Date] — Sony Corporation (“Sony”) today announced that it has acquired a majority stake in STATSports Group (“STATSports”), a global leader in athlete monitoring and performance analysis solutions, further expanding Sony’s growing presence in the sports technology industry.
Empowering Performance From Elite Clubs to Grassroots Athlete
Founded in 2008, STATSports provides state-of-the-art wearable tracking technologies used by more than 800 top sports organizations worldwide — including Arsenal FC, Liverpool FC, Paris Saint-Germain, and national football teams such as England and Portugal, as well as the New Zealand All Blacks and South Africa Springboks in rugby. In the U.S., the company’s solutions are trusted by teams such as the Washington Commanders (NFL) and the LA Dodgers (MLB).
STATSports’ devices — equipped with GPS, heart rate, and accelerometer sensors — deliver over 70 real-time performance metrics, giving coaches and players instant, data-driven insights to enhance performance, support recovery, and reduce injury risk. The company also brings professional-grade performance monitoring to grassroots clubs and individual athletes, bridging the gap between elite and amateur sport.
Advancing Sony’s Vision for Integrated Sports Technology
Sony’s sports businesses, including Hawk-Eye Innovations, KinaTrax, and Beyond Sports, leverage markerless optical tracking, 3D visualization, and data analytics to serve professional sports leagues, teams, and fans worldwide.
By combining STATSports’ wearable tracking technology with Sony’s optical and data visualization platforms, Sony will deliver an integrated, end-to-end tracking and analytics ecosystem. This synergy will enable deeper insights into athlete performance, officiating accuracy, and fan engagement, strengthening Sony’s position as a leader in global sports technology.
“This acquisition is a powerful step in our journey to build the ultimate sports data and analytics engine,” said Rufus Hack, CEO of Hawk-Eye, Pulselive, Beyond Sports, and KinaTrax. “Integrating STATSports’ wearable technology with our optical tracking systems creates new opportunities across performance analysis, officiating, and fan engagement — delivering more complete and valuable solutions to our partners and the wider sports community.”
About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world.
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