NVIDIA and EBU Partner to Advance Sovereign AI for European Public Service Media
In a strategic move to strengthen sovereign AI capabilities in Europe, NVIDIA is partnering with the European Broadcasting Union (EBU) to provide public service media with access to trusted, high-quality AI and cloud technologies.Announced at NVIDIA GTC Paris during VivaTech, the collaboration between NVIDIA and the EBU — the world’s largest alliance of public service media, comprising over 110 member organizations across more than 50 countries and reaching over 1 billion people — aims to support the development of sovereign AI and cloud infrastructure. The partnership focuses on enabling secure, policy-compliant technological advancement that reflects European values, ensures data protection, and drives innovation across the continent’s media landscape.
The joint initiative will lay the groundwork for public broadcasters to leverage European AI services and cloud infrastructure governed solely by European regulations. The effort emphasizes data privacy, security, and cultural integrity, helping public media organizations become more resilient, inclusive, and autonomous.Sovereign AI refers to the ability of nations to build and operate AI systems using local infrastructure, data, and talent. This approach enables countries to maintain control over sensitive information, foster innovation aligned with regional needs, and protect cultural identity.
We are proud to collaborate with NVIDIA to drive the development of sovereign AI and cloud services,” said Michael Eberhard, CTO of Germany’s public broadcaster ARD/SWR and chair of the EBU Technical Committee. “By advancing these capabilities together, we’re helping ensure that powerful, compliant, and accessible media services are available to all EBU members — supporting innovation, resilience, and strategic autonomy across the board.
This partnership marks a significant step in building a robust European AI ecosystem and reinforces the role of public service media in shaping a more equitable and digitally sovereign future for Europe.
Empowering Media Innovation in Europe
To support the development of sovereign AI technologies, NVIDIA and the EBU will establish frameworks that prioritize independence and public trust, helping ensure that AI serves the interests of Europeans while preserving the autonomy of media organizations.
Through this collaboration, NVIDIA and the EBU will develop hybrid cloud architectures designed to meet the highest standards of European public service media. The EBU will contribute its Dynamic Media Facility (DMF) and Media eXchange Layer (MXL) architecture, aiming to enable interoperability and scalability for workflows, as well as cost- and energy-efficient AI training and inference. Following open-source principles, this work aims to create an accessible, dynamic technology ecosystem.
The collaboration will also provide public service media companies with the tools to deliver personalized, contextually relevant services and content recommendation systems, with a focus on transparency, accountability and cultural identity. This will be realized through investment in sovereign cloud and AI infrastructure and software platforms such as NVIDIA AI Enterprise, custom foundation models, large language models trained with local data, and retrieval-augmented generation technologies.
As part of the collaboration, NVIDIA is also making available resources from its Deep Learning Institute, offering European media organizations comprehensive training programs to create an AI-ready workforce. This will support the EBU’s efforts to help ensure news integrity in the age of AI.
In addition, the EBU and its partners are investing in local data centers and cloud platforms that support sovereign technologies, such as NVIDIA GB200 Grace Blackwell Superchip, NVIDIA RTX PRO Servers, NVIDIA DGX Cloud and NVIDIA Holoscan for Media — helping members of the union achieve secure and cost- and energy-efficient AI training, while promoting AI research and development.