Galaxy Unpacked 2025: Samsung Ushers in the Next Era of Personalized AI Innovation
Samsung Electronics unveiled its latest innovations at Galaxy Unpacked 2025, held in the creative heart of Brooklyn. Under the theme “Unfold Ultra,” the event redefined what’s possible in the age of mobile AI — showcasing a future where powerful hardware meets deeply personal, multimodal intelligence.
The event introduced Samsung’s latest foldables — the Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE — and the advanced Galaxy Watch8 series. These devices reflect Samsung’s long-standing vision of meaningful innovation built around people’s lives. The result? A lineup that’s smarter, more secure, and more personalized than ever before.
“When AI is paired with powerful mobile technology, it opens up a whole new world of opportunities,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “The biggest breakthroughs are made when hardware, software and services challenge each other to grow.”
A New Standard in Foldables
Leading the charge is the Galaxy Z Fold7 — the slimmest Fold yet — designed for those who demand maximum screen real estate and productivity. Enhanced by One UI 8, Samsung’s new user interface built for AI and foldables, the device introduces productivity-boosting tools like Writing Assist, Drawing Assist, and a reimagined Now Brief feature that delivers contextual insights (weather, exchange rates, travel alerts) based on time and location.
The Fold7 also debuts a 200MP wide-angle camera, enabling users to shoot high-resolution images and crop tightly without sacrificing detail. AI-powered tools like Generative Edit and Suggest Erases make retouching intuitive and efficient, while Audio Eraser provides advanced sound isolation.
Under the hood, the Fold7 runs Android 16, made possible through close collaboration with Google, and is powered by the Snapdragon 8 Gen 3 Elite for Galaxy, delivering Vulkan-optimized graphics and seamless multitasking performance.
Pocketable Power: Galaxy Z Flip7 and Flip7 FE
Compact but uncompromising, the Galaxy Z Flip7 features the largest battery in the Flip series and an ultra-slim design thanks to its reengineered Flex Hinge. The 6.9-inch internal display delivers immersive visuals, while the new 4.1-inch FlexWindow (with a 120Hz refresh rate) allows users to interact with widgets, notifications, and apps — without flipping open the device.
With One UI 8, Flip7’s cover screen becomes a mini AI dashboard. The Now Bar shows up-to-date schedules, weather, or playlist info, and long-pressing the side button summons Google Gemini, offering features like Gemini Live, which can analyze your outfit and recommend changes based on your calendar or weather conditions.
The 50MP ProVisual Engine camera brings out crisp detail, and FlexCam continues to elevate hands-free content creation. For users looking for flagship features at a more accessible price point, the Galaxy Z Flip7 FE brings the same iconic foldable design, camera, and AI tools at a lower entry cost.
The Evolution of the Smartwatch: Galaxy Watch8 Series
Samsung also introduced the Galaxy Watch8 series, including the high-performance Galaxy Watch Ultra. The new watches feature a refined cushion design, a slim and comfortable fit, and a Dynamic Lug System that adapts to every wrist.
Inside, a 3nm processor, dual-frequency GPS, and upgraded BioActive Sensor power a range of new health features:
- Running Coach analyzes running form and performance, then delivers customized coaching.
- Bedtime Guidance notifies users when to start winding down.
- Vascular Load assesses stress levels on your cardiovascular system during sleep.
- Antioxidant Index tracks carotenoid levels for insights into long-term wellness.
All these features run on One UI 8 Watch, and for the first time, the Galaxy Watch8 comes preloaded with Google Gemini and Wear OS 6.
Designed for Sustainability
Samsung continues to lead in sustainable innovation. The Galaxy Z Fold7 and Z Flip7 include nine recycled materials, such as reused plastics and lithium from discarded fishing nets. These advancements align with the Galaxy for the Planet initiative, underscoring Samsung’s dedication to reducing environmental impact while driving progress.
Experience Zone: First Impressions from the Ground
Following the keynote, attendees were invited to test the devices firsthand. The Experience Zone buzzed with excitement as visitors tried the sleeker, lighter Fold7 and Flip7 models.
“When I first saw the Galaxy Z Fold7, I was surprised by how slim and lightweight it is,” said Francisco Javier, a Samsung Member from Spain. “The larger screen makes a big difference.”
“I love the Galaxy Z Flip7 because there are so many creative ways to use it,” added Ana Carolina Sandoval Diaz, an influencer from El Salvador. “It gives me more freedom to make content on the go.”
With the launch of the Galaxy Z Fold7, Z Flip7, Z Flip7 FE, and Watch8 series, Samsung has taken a bold leap forward in making mobile AI more intelligent, personalized, and integrated into everyday life. As Galaxy AI becomes a deeper part of the ecosystem, Samsung cements its place at the forefront of a future where technology doesn’t just respond — it understands, anticipates, and empowers.