iFIT Recognized by Fast Company Among Best Workplaces for Innovators
iFIT Fast Company has announced its eighth annual Best Workplaces for Innovators list, recognizing organizations that are fostering cultures where innovation can flourish across every level of the business. iFIT Inc., a global leader in interactive fitness technology and connected content, has been named a winner in the Emerging Enterprise: 201–999 Employees category for its continued commitment to innovation and its recent expansion into connected Pilates.
The recognition highlights iFIT’s approach to building an environment where creativity, collaboration, and consumer-focused thinking are integrated into the company’s everyday operations. Rather than viewing innovation as the responsibility of a single department or team, iFIT has developed a culture that encourages employees across the organization to contribute ideas, challenge conventional thinking, and develop solutions that respond to the evolving needs of consumers.
“Innovation at iFIT has never been about one team or one breakthrough, it is a mindset we have built into every part of the company,” said Andy Stevens, Chief Human Resources Officer at iFIT. “Being recognized as an innovative workplace by Fast Company confirms we are building a culture that drives real, lasting growth and change in our industry.”
The Best Workplaces for Innovators list recognizes 100 organizations across a diverse range of industries, including entertainment, biotechnology, consumer packaged goods, marketing, education, and healthcare. The annual program celebrates companies that have created workplace environments designed to support innovation through investments in people, programs, resources, and culture.
To participate in the selection process, companies were asked to provide detailed information about their investments in innovation, internal initiatives, workplace programs, and organizational culture. Fast Company editors evaluated the applications and conducted extensive research to develop a score for each participating organization. A distinguished panel of judges subsequently reviewed the highest-rated companies to determine the final list of honorees.
For iFIT, the recognition reflects decades of innovation within the connected fitness industry. For 50 years, the company has worked to expand the possibilities of personalized fitness by bringing together advanced hardware, software, and immersive content. Its approach combines technology and exercise to create connected experiences that can adapt to consumers and support them across different stages of their fitness journeys.
At the heart of this innovation is iFIT’s company culture. Teams throughout the organization are encouraged to listen closely to consumers, identify changing expectations, and develop solutions that address real-world fitness needs. This cross-functional approach allows research, engineering, product, design, content, and other teams to collaborate throughout the development process.
One example of this culture in action is the Ultra Family, iFIT’s premium line of connected treadmills and Pilates reformers. The development of the Ultra Family brought together multiple disciplines to create a connected fitness experience that combines premium design, advanced technology, and iFIT’s extensive content ecosystem.
The products feature an integrated HD touchscreen and the Smart Spine™ System, designed to provide an enhanced Pilates experience with an emphasis on safety and functionality. The Ultra Family also connects users to iFIT’s Emmy-nominated content library, bringing immersive, instructor-led workouts directly into the connected equipment experience.
The company’s expansion into connected Pilates represents another step in iFIT’s broader effort to make personalized and engaging fitness experiences available across multiple training categories. By combining connected equipment with digital content and interactive technology, iFIT continues to explore new ways for consumers to incorporate fitness into their daily lives.
The recognition from Fast Company also underscores the importance of workplace culture in supporting long-term innovation. According to Fast Company, the organizations featured on this year’s list demonstrate that innovation is not simply about generating ideas. It also depends on creating an environment where employees have the support and opportunity to turn those ideas into meaningful outcomes.
“The most innovative workplaces don’t simply ask their employees to come up with great ideas; they create the conditions that make great ideas possible,” said Brendan Vaughan, editor-in-chief of Fast Company. “This year’s honorees understand that innovation is ultimately a cultural commitment that requires empowering people to think differently, take risks, and turn ideas into actions. We’re proud to recognize the companies and executives who are leading by example.”
For iFIT, the award reinforces its continued focus on creating products and experiences that connect technology, content, and fitness. The company’s ecosystem is designed to give consumers access to personalized workouts across a variety of training formats, while its teams continue to explore new approaches to connected fitness.
With a community of more than 12 million athletes around the world, iFIT serves consumers at home, on the go, and in the gym. Its platform brings together proprietary software, connected hardware, and engaging fitness content through a portfolio of brands that includes NordicTrack, ProForm, Freemotion, and the iFIT app.
The company’s connected fitness ecosystem spans a broad range of workout categories, including cardio, strength training, Pilates, and recovery. Through this integrated approach, iFIT aims to deliver immersive fitness experiences that can support athletes with different goals, preferences, and levels of experience.
The Best Workplaces for Innovators recognition comes as iFIT continues to build on its long-standing presence in the connected fitness sector. The company’s ongoing investment in technology, product development, content, and workplace culture reflects its broader vision of making fitness more engaging, accessible, and personalized.
The complete Fast Company Best Workplaces for Innovators list is available online, highlighting organizations that are demonstrating how workplace culture and innovation can work together to drive new ideas and business growth.
The Fast Company Best Workplaces for Innovators Fall 2026 issue is available online and will be available on newsstands beginning September 22.
About iFIT
iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 12 million athletes around the world, iFIT delivers immersive and personalized workout experiences at home, on the go, and in the gym.
Powered by an ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands, including NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to Pilates and recovery, iFIT provides connected experiences designed to support athletes throughout their fitness journeys. For more information, visit iFIT.com.
About Fast Company
Fast Company is a leading media brand focused on the intersection of business, innovation, and design. The publication engages influential leaders, companies, and thinkers shaping the future of business and explores the ideas, technologies, and strategies driving change across industries.
Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, which also publishes business media brand Inc. For more information, visit FastCompany.com.
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